As a service business, your job is to help your customers or clients be the very best they can be. You help them look better, present themselves more professionally, and provide tips to propel them to the next level of awesomeness.

YouTube videos are some of the most exciting content you can create for your business – energizing your employees as much as your customers. While this surge of energy is still crackling through your business, capitalize on this natural momentum by optimizing your videos to ensure it captures the attention of a larger audience and raises the curtain of opportunity.

Social media is a prominent part of society today, but the personal information you share may put you at risk for identity theft, fraud and other incidents. Reuters reported that up to 87 million Facebook users may have had their information exposed to a firm called Cambridge Analytica. The breach has users worried about what may happen to their personal information if it lands in the wrong hands. Whether or not you are affected by this data breach, be aware of any information you share online, especially if it is sensitive in nature.

As a financial consultant, you have very specific marketing needs. The stakes are higher because you're dealing with people's money and financial security, and before they trust you with these commodities, they must consider you to be honest, credible and an expert in your field.

Customer experience refers to the impression a customer receives after engaging with your company. Whether positive or negative, these experiences significantly impact how customers feel about your product and your brand. Here is an overview of customer experience and how you can use it to benefit your company.

Is your sales team wasting time on leads that are still getting cold feet on making a purchase? Rather than spending resources on these leads, marketing and sales teams should work to better qualify leads so they are confident their prospects are on the path to making a purchase. Here are five ways to qualify leads.

How long are you expecting your customers to wait for your mobile website to load – 5 seconds? 10? Or is 15.3 seconds, which is the amount of time it takes for most mobile websites to load? That's a long time in a society that has come to value instant gratification above almost all else.

The travel industry has long been an early adopter of digital technology, having helped travelers find and book trips online as soon as it was possible to do so. Technology has changed dramatically since the first days of online booking, though, and travel companies must continue to incorporate new advancements into their marketing strategies if they want to remain competitive within the industry – the latest being machine learning and artificial intelligence.

No matter how common or convenient it is to complain about them, Millennials are vital to the success of almost every retailer. The Millennial Generation now spends a collective $600 billion a year and are the largest living generation. The digital natives are now in their high spending years between 18-35 and if retailers want to connect, they must increase their digital investments.

The Retail and Manufacturing Industries are at a crossroads. Traditional retail and malls are failing across the country – and the globe. If retailers have any hope to survive the coming years as the market evolves, they must change as well.