You’ve finally mastered the art of creating great content. But while we all know content is king, it cannot exist in a vacuum. Whether it’s meant to teach, persuade, or entertain, you have to drive people to it so they can read it. With online content growing at a phenomenal rate, capturing the attention and imagination of readers has become even more challenging. Audiences now make split-second judgments about what to read, so you’re going to need to make your articles stand out. Two proven ways to get those all-important click-throughs are by writing stand-out headlines and meta descriptions.
You can lead a prospect to your website, but you can't make them buy something—unless your inbound marketing strategy includes a killer email campaign. Your strategy likely includes a mix of quality content, SEO, pay-per-click ads and an email campaign.
Hotels and resorts, like many businesses, must continually be adding prospects to their internal database. Places that fail to constantly generate new leads for their sales team will see stagnant growth and, eventually, decreased business. If you run a hotel or resort, here’s a look at how lead generation can help your place and how to effectively acquire new leads.
From the wire framing to the usability testing to the launch, a website redesign can be quite the experience—especially if you've never been through the process before.
By the time it's done, you should have a website that works for your company and your customers while outperforming the competition.
But how will you really know if your new website is performing as well as it can and delivering consistent conversions?
The signs are often subtle: your phone calls aren't returned as promptly as usual or you hear a sarcastic comment during a meeting or a mumbled remark after one is over.
Clients rarely part ways with a company over one misunderstanding or even one missed deadline. Tension and discontent builds over time, which is good because when your gut sends the “something is wrong here” signal, you usually still have time to mend the breach.
Google AdWords is a well-known service for advertising your business online with pay-per-click ads. But despite its familiarity, many people are scared to actually use them due to unfounded fears and misunderstandings. Knowing the truth about these common myths and misconceptions about AdWords can help you create a successful ad campaign for your company.
It may sound illogical, but you can plan for the unexpected. You may not know what will happen, but it’s smart to work from a place that considers there will always be inevitable surprises. Plan ahead by creating a playbook that offers up a range of actions you can take when curveballs are thrown and setbacks occur. Marketers are constantly dealing with a changing world, so if you take proactive steps to adapt and embrace change, you’ll find yourself ready to face whatever comes your way.
Middle-of-the-funnel content doesn’t always get the same attention as content aimed for the other parts of the funnel, but it should. In fact, some experts consider it the most important part of the funnel, and for good reason. If top of the funnel is the first date, and bottom of the funnel is “I do,” the middle is where a solid relationship is built. Also known as the consideration phase, the middle section of the sales funnel is actually made up of four parts: the lead, the marketing qualified lead, the sales qualified lead, and the opportunity.
White papers are one of the most powerful marketing tools available, and when used as part of your overall content marketing strategy, can yield a number of successful outcomes. A good white paper can help to generate leads for your business by enticing visitors to download valuable information with just a hint of persuasion, but a great white paper can also help strengthen brand image, highlight your level of expertise, expand your mailing list, and improve your social media presence. The question is, how do you take your white paper from good to great?