Thanks to the rise of widespread internet access and the surging popularity of social media sites, customers are increasingly turning to the internet to voice their displeasure (or satisfaction) with the companies they do business with. Here's what you need to know about online ratings and reviews and a few tips that will encourage satisfied customers to speak up.

A strong marketing campaign is vital for your company to sell its products and services to new and existing customers. Understanding common marketing phrases enables you to optimize the effectiveness of your marketing campaigns.

Social media management can be fun and exhilarating, but the task can, at times, get overwhelming. It requires very high levels of consistency which, if not well prepared, can be challenging to achieve. This is where social media marketing tips come into play. For example, say you have an existing campaign on a product or service going on. It is four days into the campaign and you suddenly realize you have not posted anything since the campaign launch. You will likely hurriedly go through Twitter to find something you can tweet or post. 

A landing page is one of the powerful online marketing tools. It refers to a website page with a specific purpose of converting visitors into leads. Most businesses might be missing out on potential conversions due to poor designs of the landing pages. Since the objective is to increase leads, failure to achieve conversion is strictly on the inferior components of the landing page. Here are the basics of creating a high performing landing page to generate results.

The coronavirus pandemic has changed the attitudes and behaviors of consumers adapting to lockdown. Those stuck at home due to quarantine represent millions of dollars in losses for retail and service industries. However, these bored customers also present an opportunity for businesses to expand their markets and brand recognition. With the quarantine economy, there have been new consumer trends as individuals adjust to the changing norms in the wake of economic uncertainty. Here are some changes in consumer behavior due to the coronavirus pandemic.

Link-building is the process of placing links to your website on other webpages. You don't place the actual links yourself; instead, you strive to have other companies and individuals link to your content.

Whether you run a business, write a blog or operate an online store, you need a website for your business. A website provides a spot for customers, potential clients and industry partners to learn more about your product or service. The rise of YouTube and video tutorials have made it easier for people to learn how to do things from the comfort of their own homes.

The rapid spread of COVID-19 has created an unprecedented business environment for many companies. With many cities under stay-at-home orders, it's essential for businesses to adapt their digital marketing strategies to these changing times. This poses a challenge for many companies who have seen decreases in their sales and are now working with a smaller budget. Here are some free resources to help you adjust your operations to the COVID-19 crisis:

The current COVID-19 health crisis has had an enormous impact on people, businesses and entire industries alike. The disruption caused by this virus has brought many demands with it, as businesses try to figure out how to keep running, while transitioning employees to work from home. 

One of the biggest choices that businesses have to face is whether to stop or completely cut back on marketing during this pandemic. The short answer is no, as there’s historic proof to support this recommendation. A recent Forbes article exemplified that brands that invest in marketing during adverse economic times set themselves up for a higher competitive advantage when things turn around.

Being strategic is what matters the most while you continue to market, including messaging and channels. Here are some ideas for continuing your marketing efforts during these challenging times:

Content marketing might sound like something that only large corporations or businesses in small, niche markets need to worry about. However, every company, regardless of its size, industry or intended audience, can benefit from content marketing. Here are just a few examples of companies that can benefit immensely from an effective content marketing strategy: