Many qualities of a great leader have been identified but there are a few that seem to stand out as being more important than others. The good news is that these qualities can be learned and they must be learned by the practice and repetition of a new inclusive business model. It's called the collaborative model, which its creator smartly acknowledges is not suited “for every situation." Still, business leaders who embrace this leadership model exude three qualities in particular:
No step in the sales process is as crucial as the close. If the sales team can’t close, how effective a campaign is at generating qualified leads or how adept marketers are at meeting targets’ needs doesn’t matter. All sales processes work towards the one, crucial moment -- the close. Here are three strategies to help your sales team make sure that moment is a success.
In an era when people are bombarded with messages, marketers have to find a way to cut through the sea of advertisements and get their own message heard. One of the best ways to do this is by incorporating specific attention-grabbing words into marketing materials. Here’s a list of some of the top words that gain attention.
You don't have to love history to appreciate a retrospective look at online advertising. But a love of all things marketing or advertising might help. After all, while the events that have taken place since 1994 are fun to revisit, it's the lessons they've imparted that can most benefit professionals who have to make important decisions about advertising.
You know those people – the kind who say attitude is everything.
While their perspective can be applied to many applications in life, it might come up a little short with pay-per-click advertising. Without dousing the sunny perspective of those optimists, the reality is your PPC campaign will shine only if you take three proactive steps.
What’s your company’s biggest marketing challenge? Generating traffic and leads? Choosing the right technology for your company’s needs? Or do you struggle to find top talent? Though every marketer shares the same goals, the individual challenges are unique. With this in mind, we thought it would be helpful to put together three steps you can take to meet your inbound marketing challenges head on.
Let our marketing experts at ADTACK explain why a digital marketing strategy is a must for your manufacturing business – at least if you want to fortify your marketing efforts and reinvigorate your bottom line.
The face of SEO is changing thanks to large advancements in search algorithms. A decade ago, it was enough for search engine marketers to drop a bundle of keywords on a business page, throw some links around the web, and enjoy skyrocketing to the top of Google's ranking. Any Las Vegas SEO company worth their salt knows this is no longer the case, and would likely cringe at the suggestion.
More emails are now opened on mobile devices than on desktops. Different studies cite different stats – anywhere from 53% to nearly 68% – but either way, the trend remains the same. Which means mobile-friendly email campaigns are no longer an option, they’re a must-have. What’s a mobile-friendly email? It’s one that displays optimally on both a mobile device and a desktop, ensuring it’s attractive and easy to digest regardless of where someone reads it. Fortunately, it’s fairly easy to make your email campaigns mobile friendly.