Thanks in large part to the uncertainty that the COVID-19 pandemic has brought with it, marketers are looking for any opportunity to save money and maintain an effective marketing strategy at the same time. That's why we believe this is an important opportunity to pare down your toolkit to the bare essentials, leveraging the best digital marketing tools that offer the highest return on your investment. Not only will this allow you to reinforce the digital marketing best practices that have gotten you so far in the first place, but it's also a great way to create a rock solid foundation you can continue to build upon long after COVID-19 has finally left us behind. 

The COVID-19 global pandemic is one of the defining events of 2020, and it will have implications that last well into the new decade. Today, the number of people who can safely gather in a single place has been reduced from the thousands to hundreds and now tens. Public places like shopping malls, bars, restaurants, movie theaters, and gyms across cities are shutting down. Meanwhile, office workers have also come to terms with the reality of working remotely full-time.  

For a smooth and effective sales process, lead generation is only half of the battle. The most important thing to know is how to identify qualified online leads and budget your time appropriately to focus on the lead that meets your specific criteria.

One of the most important things to understand about your content marketing strategy is that in the end, every decision you make needs to be one executed with a specific goal in mind.

"You use the in-store sales you already have, of course."

Thanks to the ongoing global pandemic, organizations of all shapes and sizes have had to seriously rethink their marketing efforts as they attempt to navigate this "new normal". As a result, the need for a forward-thinking, reliable COVID-19 digital marketing strategy has essentially become a universal need for all businesses in a short amount of time.

Internet traffic is continuing to increase, and it's smart for businesses to market to this growing online audience. People are increasingly using the internet to socialize, research potential purchases, shop and conduct their business. You can reach these internet users with digital marketing.

The economic upheaval caused by the COVID-19 pandemic has hit many businesses hard. In an effort to stay afloat, the first reaction of many is to put a hold on things, like spending and digital campaigns. But maintaining an online presence can bring a lot of benefits, including revenue, to keep you financially stable. Your marketing strategy during COVID-19 won’t necessarily look exactly like the one you developed pre-pandemic, but it’s important to keep your business top-of-mind with your customers. 

Video messaging is a powerful tool for any business owner seeking to expand their company. Here's what you need to know about video messaging and why it's an essential addition for your business's content marketing strategy: 

You may have heard how it’s important to build an online presence for your brand, but what exactly does that mean? A strong, recognizable online brand helps you gain the credibility and trust you need to attract and retain more customers. Whether your company conducts business online or not, a solid online presence makes it easier to:

There's no denying that 2020 has brought challenges for virtually all businesses. Whether you sell to other business or directly to consumers, your customers are likely facing difficult times. Many consumers have lost jobs or at least income. Businesses, if they have been allowed to reopen, may be operating at a fraction of their pre-pandemic capacity.