SO, you're trying to pass the Hubspot Certifications.

We've been there. These tests are difficult to pass the first time. However, we do have 5 important tips for you to make it easier!

Unfortunately, no matter what industry you work in, it’s impossible to make everyone happy. With today’s technology however, it’s easier to have a small situation blown out of proportion and plastered all over social media sites.

No business is immune from negative reviews. It’s frustrating, yes, but how you respond to them can make a big difference in how other customers – and potential customers – perceive your company.

Sometimes, even the simple act of reading and responding to a negative review can change a customer’s “I’m never coming back here!” to a lifelong customer. While rare, with the right response, anything is possible.

[Updated May 2019]

The HubSpot Academy is comprised of 12 separate certification courses, each designed to specifically elevate your inbound marketing strategy to help grow your business.

Technology has become an ever-present aspect of our lives. From smartphones to smart TVs, such gadgets are almost never more than a few inches from our grasp. While this proliferation of technology has a lot of benefits, there are some major drawbacks. One aspect big tech corporations like Apple Inc. have been under heavy criticism for lately is the very addictive nature of these devices.

The marketing funnel refers to the multi-step process of converting your leads into sales. Prospective customers go through the following stages before they become paying customers:

If you want to reach more customers and boost your interactions with your existing customers, your social media accounts are an invaluable resource. With social media constantly evolving, you need to know what to expect this year. Here are a few social media trends to watch as 2019 progresses:

If you want to boost your company's sales, predict your customers' behaviors, optimize scheduling, and increase the functionality of your operations, adding machine learning to your business can help you accomplish all these things and more. Here’s everything you need to know about machine learning and how it can benefit your company:

It is increasingly common for consumers to do research on most events, places and products they’re interested in. This applies to extended trips like vacations, and shorter activities, such as an evening spent at dinner and a movie. Below are a few reasons consumers want to be as informed as possible before embarking on a planned experience and what this means for your marketing campaign and digital content. It is important to recognize the customer intent behind a search query and adjust your message to match the purpose behind the search.

The end goal of any marketing strategy is to sell a product or service to a willing customer, but your success depends highly on how well you generate interest in the product and convert those leads into actual sales. Lead generation is an integral part of this strategy, and it can take many forms.