If you want to boost your company's sales, predict your customers' behaviors, optimize scheduling, and increase the functionality of your operations, adding machine learning to your business can help you accomplish all these things and more. Here’s everything you need to know about machine learning and how it can benefit your company:

It is increasingly common for consumers to do research on most events, places and products they’re interested in. This applies to extended trips like vacations, and shorter activities, such as an evening spent at dinner and a movie. Below are a few reasons consumers want to be as informed as possible before embarking on a planned experience and what this means for your marketing campaign and digital content. It is important to recognize the customer intent behind a search query and adjust your message to match the purpose behind the search.

The end goal of any marketing strategy is to sell a product or service to a willing customer, but your success depends highly on how well you generate interest in the product and convert those leads into actual sales. Lead generation is an integral part of this strategy, and it can take many forms.

An effective app or website needs to be accessible to everyone, including individuals with disabilities. If visitors with disabilities can't use your site or app, they're unlikely to purchase from your company. Remember, your content creation process should consider multiple disabilities, including:

Web design trends are constantly evolving. Whether you’re building a new site or want to ensure your existing site is up-to-date, consider utilizing some of these tools destined to be the most popular web design trends of 2019:

Did you know 77 percent of the American population has at least one social media profile? Around the world, over 2.34 billion people use social media, and this number is expected to continue growing. Therefore, it comes as no surprise social media is one of the most effective marketing platforms for virtually all types of businesses. 

Consumers are dropping their once universal habit of conducting local searches by typing the words “near me” in the browser. They now expect searches to automatically produce results near them. It’s time to update your SEO strategy so you capture more local searches.

Today’s consumers engage with companies through many different channels, including physical stores, apps, social media, television commercials, websites, catalogues, and more. For any online content, they could be viewing from a computer, tablet or phone. Omni-channel marketing seeks to provide customers with a seamless and integrated experience, no matter which channel or device they are using. In order to achieve this, everything across these channels should be consistent and complementary.

To post or not to post. That is the question – at least when it comes to your Instagram account. 

A targeted marketing campaign focuses on those who are most likely to use your product or service. Though you can target your campaign based on demographics, another detail to consider is whether your marketing efforts should appeal to households or individual members of the household. Targeting the right audience is a simple way to boost your sales and promote awareness of your brand.