If you work as a contractor or subcontractor, it's important to take the right steps to effectively market your services to potential customers. Without effective promotion, you're potentially missing out on acquiring new customers that can help you increase your profitability. One solution that can enhance your marketing campaign is hiring the services of a Las Vegas marketing agency.

Search Engine Optimization, widely known as SEO, is an integral part of any business seeking to reach a wider audience and improve their marketing strategy. Simply put, SEO is the practice of improving your website’s online visibility so that it appears on the first pages of search engines when users search for information that relates to your products or services. While search engines like Google and Bing offer paid ads for businesses looking to market themselves, SEO allows you to leverage these platforms without paying for them.

As a contractor, you are not only responsible for delivering quality service, but also handling your marketing and ensuring that you land your next contract. Without the necessary guidance in the era of digital marketing, growing your business online can quickly become a daunting task. Here are a few marketing tips for contractors to grow their brands and increase revenue:

In the second quarter of 2019, Facebook reported a whopping 2.41 billion active users, making it an excellent option to utilize for your social media marketing campaign. Facebook is an ideal site to market to travelers for multiple reasons:

Viewers have a seemingly endless array of streaming services and viewing platforms to choose from these days. In fact, a whopping 27% of people between the ages of 18 and 49 either don't subscribe to cable TV or have canceled their subscriptions over the last 2 years. 

Customers are increasingly dependent on their smart devices to assist them with the buying process. They use their phones to research prospective options and obtain as much information as possible about their alternatives. Consumer reliance on smart devices doesn't end when customers stop by a brick-and-mortar store; in fact, a surprising number of search queries take place when customers are in-store. 

Digital marketing is becoming increasingly compulsory for businesses in the Tourism industry that are looking to appeal to the tech-savvy generation in this digital era. Most consumers do online research before settling on products to buy. In fact, statistics show that 95% of travelers prefer going online in search of travel destinations. 

Having a solid digital marketing strategy will not only boost your brand awareness and visibility, but will also grow your website’s traffic and, ultimately, revenue. To realize success with digital marketing, below are four key practices you should embrace.

To achieve your advertising goals, you need to ensure that your digital ads are appealing to your audience and add value to their interaction with your page. Here are the best practices for your digital ads to ensure that you impress your ad users and increase click-throughs and conversions.

Towards the end of the year, the world changes a little bit. Things get a little softer, jollier and the sales start. From Thanksgiving to New Years, there’s promotions and deals and your business wants to capitalize on the search traffic that the seasons generate, otherwise known as seasonal SEO.

Seasonal SEO is the optimization of seasonal keywords in order to generate more leads and visibility in search engine results during certain times of the year.

Every business has peak seasons during the year when their products are more popular than usual. Whether it's during holidays or any other occasion, your marketing plan may need to change to make the most out of increased traffic.

With seasonal SEO, when harnessed correctly, can be profitable for your business. Things you should consider when implementing these techniques include:

As a tourist, part of your excitement comes from exploring the area, learning about the culture, and experiencing new adventures.

As a local tour guide, you know that you need to utilize social media as a necessary tool. Marketing your business using every means possible is vital and in turn, will help increase your guided tours and attractions business.