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Top 4 Digital Marketing Approaches to Take Your Tourism Business to the Next Level

10:39 AM October 10, 2019
Top 4 Digital Marketing Approaches to Take Your Tourism Business to the Next Level
Create a Targeted Digital Marketing Strategy with ADTACKDigital marketing is becoming increasingly compulsory for businesses in the Tourism industry that are looking to appeal to the tech-savvy generation in this digital era. Most consumers do online research before settling on products to buy. In fact, statistics show that 95% of travelers prefer going online in search of travel destinations. 

Having a solid digital marketing strategy will not only boost your brand awareness and visibility, but will also grow your website’s traffic and, ultimately, revenue. To realize success with digital marketing, below are four key practices you should embrace.
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Best Practices for Your Digital Ads

12:11 PM October 03, 2019
Best Practices for Your Digital Ads
Speak with a Marketing Specialist to Strategize Your Digital Ads

To achieve your advertising goals, you need to ensure that your digital ads are appealing to your audience and add value to their interaction with your page. Here are the best practices for your digital ads to ensure that you impress your ad users and increase click-throughs and conversions.

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Five Things to Consider about Seasonality and SEO

9:00 AM October 01, 2019
Five Things to Consider about Seasonality and SEO

christmas-2892235_640Towards the end of the year, the world changes a little bit. Things get a little softer, jollier and the sales start. From Thanksgiving to New Years, there’s promotions and deals and your business wants to capitalize on the search traffic that the seasons generate, otherwise known as seasonal SEO.

Seasonal SEO is the optimization of seasonal keywords in order to generate more leads and visibility in search engine results during certain times of the year.

Every business has peak seasons during the year when their products are more popular than usual. Whether it's during holidays or any other occasion, your marketing plan may need to change to make the most out of increased traffic.

With seasonal SEO, when harnessed correctly, can be profitable for your business. Things you should consider when implementing these techniques include:

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Engaging Clients Via Social Media to Grow Your Tourism Business [2019]

6:58 AM June 18, 2019
Engaging Clients Via Social Media to Grow Your Tourism Business [2019]

Travel business social media effortsAs a tourist, part of your excitement comes from exploring the area, learning about the culture, and experiencing new adventures.

As a local tour guide, you know that you need to utilize social media as a necessary tool. Marketing your business using every means possible is vital and in turn, will help increase your guided tours and attractions business.

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Struggling with Social Media? Try These  5 Tips!

8:28 AM June 17, 2019
Struggling with Social Media? Try These  5 Tips!

bigstock-Social-Media-Smm-Marketing-S-273908956With an estimated 2 billion people on social media, it has become a necessary part of online marketing. However, simply creating a few profiles isn't enough to propel your brand onto the social scene.

Building strong relationships with your followers, like any real life relationship, takes work, dedication, and commitment. However, if you're like many busy professionals, making and maintaining a great social media presence can seem overwhelming for dozens of reasons.

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The Definitive Business SEO Guide for 2019

7:04 AM June 16, 2019
The Definitive Business SEO Guide for 2019

Business SEO Traffic increaseSEO is constantly changing and it can be difficult to keep up with. Originally, keyword stuffing and massive amounts of inbounds links—even those that were unrelated—did the trick of getting a website ranked.

Today, and in the foreseeable future, the best way to optimize will be through creating top-notch content. With Google Rankbrain and other updates, content that is relevant seems to be king, rather than keyword focused.

Don’t get lost in the crowd. There’s a few guidelines to help make sure that your site pops up for the searches you want.

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Picture This: Ultimate Guide to Photos on Social Media

7:02 AM June 15, 2019
Picture This: Ultimate Guide to Photos on Social Media

You’ve set aside time daily to post, interact and engage on social media. You know where to find all the files and you know the message you want to convey.

Now you can spare yourself valuable time by consulting our cheat sheet below, compiled with the help of Hubspot's blog post. All data is given in width by height unless otherwise stated.

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Harness a Culture to Set Your Travel Business Apart in 2019 [How to guide]

7:18 AM June 14, 2019
Harness a Culture to Set Your Travel Business Apart in 2019 [How to guide]

Tour, attractions and travel agent with a headset on by a computer desk. Nowadays, businesses in the tours, attractions and tourism industry deal with competition from not only local competition but also companies located around the world.

With social media’s ever expanding reach, your tourism business has 2 choices.

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Anatomy of a Great White Paper [2019]

8:30 AM June 11, 2019
Anatomy of a Great White Paper [2019]

As one of the most powerful marketing tools available, when used as part of your overall content marketing strategy,  white papers can yield a number of successful outcomes.

A good white paper can help to generate leads for your business by enticing visitors to download valuable information with just a hint of persuasion, but a great white paper can also help strengthen brand image, highlight your level of expertise, expand your mailing list, and improve your social media presence.

The question is, how do you take your white paper from good to great? Here’s our surgical breakdown.

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Don't Give Up! 5 Ways to Up Your Social Media Game (Plus 1 Bonus Tip)

8:01 AM June 07, 2019
Don't Give Up! 5 Ways to Up Your Social Media Game (Plus 1 Bonus Tip)

Social media game suggestionsSocial media has become the focal point of society. Everyone from high schoolers just getting their first accounts to the leader of our country seems to be plugged in, sharing, and talking online.

It is the truth of marketing and sales that a business is expected to have an online presence. Unfortunately, not all companies have the time to dedicate to creating and cultivating an online presence. For the most part, social media operates as an afterthought.

Perhaps your company has decided to take a look at their social media and digital presence. The results haven’t been great unfortunately. There is good news for you though; all hope is not lost.   

There’s no profound mystery in the process of improving your social media content.

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