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8 Stats to Update Your Social Media Strategy

Filed Under: Social Media @ 11:56 AM March 24, 2017

It is 2017 and the time for a strong social media strategy is here. And if you aren't already on social media, it's high time to log in and sign up for a website, Facebook, Twitter, and more. That's because the Internet and its many online communities is where a significant portion of your customers (and potential customers) are. And don't you want to be where your customers are? But crafting the right conversations takes some strategic planning. Consider the following statistics and how they can be applied to best shape your social media strategy this year:

Get Back On Track After a Long Weekend

Filed Under: Workplace @ 11:37 AM March 16, 2017

There's nothing better than a three day weekend, but that euphoric feeling quickly fades when it's time to get back to work. Below, we're sharing a few tips for being productive after a long, holiday weekend.

You, Too, Can Be Known As “The Great Office Communicator”

Filed Under: Office @ 10:00 AM March 13, 2017

Wouldn’t this scene just make your day – and even your week? Someone is so blown away by your communication skills that they corner you near the office vending machine and just have to know: What are your top 10 secrets? And would you possibly share them so that others can follow your good example?

“Heavy is the Head that Wears the Crown” – The Internal Struggles All Leaders Face

Filed Under: Leadership @ 2:17 PM March 09, 2017

Being a leader is always a challenging job to do. While many of these struggles are visible from the outside, leaders face conflict with themselves as well. Here are a few of the internal struggles that almost every leader has to deal with at one time or another.

Mastering Experiential Marketing

Filed Under: Digital Marketing, Marketing, Online Marketing @ 10:10 AM March 07, 2017

Marketing is changing everyday. Companies which have the ability to quickly incorporate these new ideas into their marketing plans are earning more; while businesses which fail to adapt to the shifting marketing environment, are failing. 

Developing Content for an Audience with Short Attention Spans

Filed Under: technology @ 10:00 AM March 01, 2017

Modern technological advances have allowed people to multitask more than ever before. Of course, there is always a trade off – this constant multitasking has lead to a significant drop in our attention span. The average person’s attention span is now a mere eight seconds. That’s shorter than the attention span of a goldfish.

3 Ways Leading Marketers Drive Growth

Filed Under: Digital Marketing, Marketing, Online Marketing @ 10:04 AM February 27, 2017

You already know mobile technology has irrevocably altered consumers' buying journey. An astounding 77% of Americans now own a smart phone on which they do everything from stream videos, locate stores and research products. Marketers, ad agencies and entrepreneurs cannot risk shying away from this new mobile reality. Instead, successful, leading marketers are tackling this new challenge head-on and are implementing new measurement practices so that they not only survive this cultural shift, but thrive in it.

Highlighting Losses in Your Business

Filed Under: Tips @ 10:00 AM February 23, 2017

The Japanese proverb, "Fall seven times, stand up eight" makes a great mantra but too often, marketers are so busy trying to stand up that they don't examine those falls to help them get up next time. The very act of falling down can yield vital information into your process, your business and your path to success. Highlighting business failures can be just as vital to success as achieving milestones. Use these steps to find failure in your company and use it to power success.

3 Tips for Keeping up with Google in 2017

Filed Under: Social Media, Google @ 3:45 PM February 21, 2017

It's no secret that Google is constantly making changes to its algorithms. While their mission is to make the service more streamlined, intuitive and overall appealing to users, these changes undeniably make it more challenging for marketers and SEO experts to ensure their websites make the top of the ranks. Google now processes over 2 trillion searches every year and marketers that want to benefit from those searches need to adapt their strategy in order to achieve their SEO goals.

Before You Relaunch Your Website, Conduct a Prelaunch Audit

Filed Under: Content @ 10:00 AM February 08, 2017

You've probably had the day prominently marked on your calendar for weeks if not months: the date you plan to relaunch your company website following a redesign.

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