Many digital marketing decisions are internally driven. You create a new product, upgrade your services or add new revenue streams. Other times, like during the COVID-19 pandemic, you may need to adjust your marketing strategies to adapt your business to outside forces. 

The pandemic has caused many businesses to struggle with how to generate leads. Those in the tourism and attractions sectors have been hit particularly hard, with many travel-related companies coming to a virtual standstill. A recovery is inevitable but right now, no one knows when that will be. Is it possible to generate lead engagement in such an uncertain environment?

Data indicates that 8 out of 10 online stores go out of business within 24 months, usually due to deficiencies with their marketing campaigns. Since a stellar marketing campaign can make or break a business, you may wonder if social media marketing for small businesses is a worthwhile investment. Here are some of the advantages and disadvantages associated with social media marketing.

There are three main types of agencies that can help your business increase sales and build brand loyalty: advertising agencies, digital agencies, and marketing agencies. They all offer services designed to attract, convert, and retain customers but they are definitely not all the same.

The demand for home services is increasing, making it the ideal time to grow your home services business. Hiring a marketing agency is a smart move to produce more online leads, reach more people, and generate more sales. Here are a few of the ways a marketing agency will help your home services business grow.

Though the COVID-19 pandemic has had a detrimental impact on international travel, it's also had a negative influence on domestic social consumption, such as local tours and attractions. If you're struggling to grow your business, want to re-examine your current marketing campaign, or just want to ensure you're offering a superior level of service, here's how HubSpot's tools and features can help.

Statistics estimate that 75.3 percent of U.S. businesses will use Instagram, one of the most popular social media platforms, in the year 2020. Approximately 87.1 percent of businesses will use Facebook. 

A big goal of your home services marketing strategy always involves highlighting what you offer that your competitors can't match. Of course, superior services and that level of value always come with a price, and you may find yourself in a situation where yours is a bit higher than others. Therefore, before you advertise your exact pricing on your company's website, there are a number of critical things you'll want to consider.

One of the major things a lot of marine and boating businesses on the west coast in particular might not realize is there are actually a lot more people in their target demographics than they might think. The issue is far too many of these organizations build their marine business marketing strategy to reach people in the states the actually make up the coast – meaning California, Oregon and Washington. However, there are more opportunities out there than that – and with a slight adjustment to your current approach, you can put yourself in an excellent position to take advantage of every single one of them.

Thanks in large part to the uncertainty that the COVID-19 pandemic has brought with it, marketers are looking for any opportunity to save money and maintain an effective marketing strategy at the same time. That's why we believe this is an important opportunity to pare down your toolkit to the bare essentials, leveraging the best digital marketing tools that offer the highest return on your investment. Not only will this allow you to reinforce the digital marketing best practices that have gotten you so far in the first place, but it's also a great way to create a rock solid foundation you can continue to build upon long after COVID-19 has finally left us behind.