The Importance of the Mobile Experience

Filed Under: Mobile, Website @ 9:40 AM April 25, 2018

How long are you expecting your customers to wait for your mobile website to load – 5 seconds? 10? Or is 15.3 seconds, which is the amount of time it takes for most mobile websites to load? That's a long time in a society that has come to value instant gratification above almost all else.

How the Travel Industry Is Using New Technology to Deliver to Customers

Filed Under: Inbound Marketing, Digital Marketing, traveling @ 1:15 PM April 16, 2018

The travel industry has long been an early adopter of digital technology, having helped travelers find and book trips online as soon as it was possible to do so. Technology has changed dramatically since the first days of online booking, though, and travel companies must continue to incorporate new advancements into their marketing strategies if they want to remain competitive within the industry – the latest being machine learning and artificial intelligence.

Digital Advertising for Retail: The Millennials Are Buying

Filed Under: Digital Marketing, advertising @ 10:00 AM February 23, 2018

No matter how common or convenient it is to complain about them, Millennials are vital to the success of almost every retailer. The Millennial Generation now spends a collective $600 billion a year and are the largest living generation. The digital natives are now in their high spending years between 18-35 and if retailers want to connect, they must increase their digital investments.

Inbound Marketing for Retail and Manufacturing

Filed Under: Inbound Marketing, retail @ 9:49 AM February 21, 2018

 

The Retail and Manufacturing Industries are at a crossroads. Traditional retail and malls are failing across the country – and the globe. If retailers have any hope to survive the coming years as the market evolves, they must change as well.

Is Marketing Automation Worth It Without Content? 

Filed Under: Content Marketing, marketing automation @ 1:29 PM January 26, 2018

New Content on Laptop Screen. E-commerce Concept.More and more marketers are being lured by the value offered by Marketing Automation Platforms. No Manual Processes! Traffic! Leads! Conversions! We here at ADTACK are a certified HubSpot partner and speak highly of it as a deeply powerful tool.

But once marketing technology of any kind is in place, many companies struggle to realize the return on their investment. Is it the platform’s fault? Or could it be ours as marketers?

SEO in 2018: What Your Company Needs to Know

Filed Under: SEO, Content Marketing, technology, Meta tags @ 9:28 AM January 12, 2018

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The stability and growth of any company relies on the ability of customers to find and purchase goods and services. Your customers’ ability to quickly and simply find those services and to learn about your company has never been more important. Understanding Search Engine Optimization (SEO) and how it is evolving is critical to succeed in today’s marketplace.

Data vs Creativity: Who Will Win the Marketing Match?

Filed Under: Digital Marketing, Content Marketing, data, creative @ 10:00 AM October 10, 2017

For a long time, creativity was the driving force in the world of marketing. In another life, advertising was the king of marketing and nearly 100% of that occupation was driven by the task of creating interesting commercials and print ads that appealed the masses. 

Negative Reviews Hurt, But Turn Them To Your Advantage

Filed Under: business, company, reviews @ 10:00 AM October 05, 2017

If criticism hurts, then a negative online review can feel like a double-punch. It's upsetting enough to read a complaint about your business, but knowing your current and potential customers can read it too can make you feel utterly helpless.

5 Ways Science Boosts Creative Web Design

Filed Under: creative, web design @ 10:00 AM October 03, 2017

Many business owners think of design as something artists conjure up out of their creative depths -- that coming up with the right color scheme, choosing the best font and lining up the best graphics are things that can only be inspired by creative minds.

While there is a bit of inspired creativity that goes into web design, there’s a lot more science involved than you might think. Here are a few scientifically proven ways to get better results from your website.

The Anatomy of an Awesome Company Mission Statement

Filed Under: business, company, mission statement @ 10:00 AM September 28, 2017

"Where do you see yourself in five years?"

It's a question you may have asked applicants a hundred times during the interview process, but when's the last time you asked yourself that question? It's just as important to know where you want your company to be in the future as it is to have your own personal goals and aspirations. After all, if you're not looking forward, you could easily find yourself stuck in the past. 

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