The coronavirus pandemic has changed the attitudes and behaviors of consumers adapting to lockdown. Those stuck at home due to quarantine represent millions of dollars in losses for retail and service industries. However, these bored customers also present an opportunity for businesses to expand their markets and brand recognition. With the quarantine economy, there have been new consumer trends as individuals adjust to the changing norms in the wake of economic uncertainty. Here are some changes in consumer behavior due to the coronavirus pandemic.

Link-building is the process of placing links to your website on other webpages. You don't place the actual links yourself; instead, you strive to have other companies and individuals link to your content.

Whether you run a business, write a blog or operate an online store, you need a website for your business. A website provides a spot for customers, potential clients and industry partners to learn more about your product or service. The rise of YouTube and video tutorials have made it easier for people to learn how to do things from the comfort of their own homes.

The rapid spread of COVID-19 has created an unprecedented business environment for many companies. With many cities under stay-at-home orders, it's essential for businesses to adapt their digital marketing strategies to these changing times. This poses a challenge for many companies who have seen decreases in their sales and are now working with a smaller budget. Here are some free resources to help you adjust your operations to the COVID-19 crisis:

The current COVID-19 health crisis has had an enormous impact on people, businesses and entire industries alike. The disruption caused by this virus has brought many demands with it, as businesses try to figure out how to keep running, while transitioning employees to work from home. 

One of the biggest choices that businesses have to face is whether to stop or completely cut back on marketing during this pandemic. The short answer is no, as there’s historic proof to support this recommendation. A recent Forbes article exemplified that brands that invest in marketing during adverse economic times set themselves up for a higher competitive advantage when things turn around.

Being strategic is what matters the most while you continue to market, including messaging and channels. Here are some ideas for continuing your marketing efforts during these challenging times:

Content marketing might sound like something that only large corporations or businesses in small, niche markets need to worry about. However, every company, regardless of its size, industry or intended audience, can benefit from content marketing. Here are just a few examples of companies that can benefit immensely from an effective content marketing strategy:

If you work as a contractor or subcontractor, it's important to take the right steps to effectively market your services to potential customers. Without effective promotion, you're potentially missing out on acquiring new customers that can help you increase your profitability. One solution that can enhance your marketing campaign is hiring the services of a Las Vegas marketing agency.

Search Engine Optimization, widely known as SEO, is an integral part of any business seeking to reach a wider audience and improve their marketing strategy. Simply put, SEO is the practice of improving your website’s online visibility so that it appears on the first pages of search engines when users search for information that relates to your products or services. While search engines like Google and Bing offer paid ads for businesses looking to market themselves, SEO allows you to leverage these platforms without paying for them.

As a contractor, you are not only responsible for delivering quality service, but also handling your marketing and ensuring that you land your next contract. Without the necessary guidance in the era of digital marketing, growing your business online can quickly become a daunting task. Here are a few marketing tips for contractors to grow their brands and increase revenue:

In the second quarter of 2019, Facebook reported a whopping 2.41 billion active users, making it an excellent option to utilize for your social media marketing campaign. Facebook is an ideal site to market to travelers for multiple reasons: