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Why Advertising on Streaming Services Is Getting More Sophisticated

9:26 AM November 02, 2018
Why Advertising on Streaming Services Is Getting More Sophisticated
Create a Streaming Service Advertisement for Your Brand With ADTACK

You already know the way people consume their content has changed. Instead of CDs or iPods, people are listening to their favorite music through streaming services like Spotify and Pandora. Instead of renting movies or sticking to standard channels, people are using streaming services like Netflix, Hulu and Amazon Prime. In short, more and more people are utilizing streaming services, and thus, that is where you as a business want to be. This is especially important because advertising on streaming services is more sophisticated and more likely to ensure you hit your target market, particularly when you compare with how traditional advertising works.

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The Ins and Outs of Cookie Consent Notices

1:47 PM October 31, 2018
The Ins and Outs of Cookie Consent Notices

When you visit a website, you may see a pop-up with information concerning the use of cookies (information generated and saved by the page). This pop-up is known as a cookie consent notice. It informs visitors what information the page gathers and briefly explains how this data is used. Users can then consent to or refuse the site's use of cookies. 

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How the Rise of the Smartphone Transformed Modern Travel Planning

9:00 AM October 26, 2018
How the Rise of the Smartphone Transformed Modern Travel Planning

One of the first things many travelers do when planning a trip is pull out their smartphones. The smartphone now serves as an invaluable device for practically every stage of a vacation, from the early planning phases to the trip itself.

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How to Successfully Optimize the Buyer Experience

10:17 AM October 19, 2018
How to Successfully Optimize the Buyer Experience

The internet has made shopping easier than ever, and up to 84 percent of Americans are shopping for something at any given time. The widespread use of Wi-Fi and smartphones has given both consumers and marketers more opportunities to get what they want, but shopping across multiple categories of products can be overwhelming. Effectively using marketing tools like SEO for online shopping is vital to make the research process and shopping experience as easy as possible.

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Four Ways to Make Your Instagram Stories Stand Out

9:47 AM October 12, 2018
Four Ways to Make Your Instagram Stories Stand Out

Instagram stories have quickly grown in popularity since the feature was first introduced in August 2017. Despite its popularity, many companies dismiss this feature due to the fact that content expires 24 hours after it is shared. But, while its duration may be short, the impact of Instagram stories on your social media marketing can be tremendous. Here are four ways you can make your company’s Instagram stories stand out from the rest:

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Using a Strong Visual Presence to Build Trust

9:24 AM September 28, 2018
Using a Strong Visual Presence to Build Trust

Nailing down the definition of branding can seem tough, but once you start applying the concepts of branding to your products and assets, it becomes clearer to see. In a nutshell, branding is how you help consumers identify your company, your products and your services as distinct from your competition. It is how you convey everything you want people to know about your company in an instant.

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Alternative Marketing Strategies to Sell More Tours and Activities

9:48 AM September 25, 2018
Alternative Marketing Strategies to Sell More Tours and Activities

In today's society, it takes time, effort, and ingenuity to expand your tour-based business. Instead of depending on traditional marketing strategies, check out the following alternative solutions to reach more customers and grow your company:

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The Personalized TV Experience

11:15 AM September 06, 2018
The Personalized TV Experience

Personalized TV is an increasingly popular way for consumers to enjoy their favorite shows and movies. This innovative media form combines television with features of internet videos. Researchers expect it to revolutionize the TV viewing experience.

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3 Ways to Make Your Direct Response Video Marketing Campaign More Effective

9:37 AM July 20, 2018
3 Ways to Make Your Direct Response Video Marketing Campaign More Effective

Video marketing used to be a primarily passive experience for potential customers. Once the audience viewed the video, there was no expectation of immediate action. However, research now indicates that prospective customers may prefer video marketing campaigns that incite them to act, be it by taking a poll or subscribing to a newsletter. If you are ready to implement a direct response video marketing campaign or need to make tweaks to an existing one, here are three things you can do to make your advertising as effective as possible:

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How to Prepare PPC Campaigns for Voice Search

9:09 AM July 10, 2018
How to Prepare PPC Campaigns for Voice Search

More and more people are using their personal voice assistants to enhance their everyday lives. Personal voice assistants have proved they have more than novelty value, as users are now asking Alexa or Siri for assistance with products they wish to purchase or services they want to utilize. Prepare your pay-per-click (PPC) campaign for voice optimization by following these three steps.

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