Is Marketing Automation Worth It Without Content? 

Filed Under: Content Marketing, marketing automation @ 1:29 PM January 26, 2018

New Content on Laptop Screen. E-commerce Concept.More and more marketers are being lured by the value offered by Marketing Automation Platforms. No Manual Processes! Traffic! Leads! Conversions! We here at ADTACK are a certified HubSpot partner and speak highly of it as a deeply powerful tool.

But once marketing technology of any kind is in place, many companies struggle to realize the return on their investment. Is it the platform’s fault? Or could it be ours as marketers?

SEO in 2018: What Your Company Needs to Know

Filed Under: SEO, Content Marketing, technology, Meta tags @ 9:28 AM January 12, 2018

SEO.jpg

The stability and growth of any company relies on the ability of customers to find and purchase goods and services. Your customers’ ability to quickly and simply find those services and to learn about your company has never been more important. Understanding Search Engine Optimization (SEO) and how it is evolving is critical to succeed in today’s marketplace.

Data vs Creativity: Who Will Win the Marketing Match?

Filed Under: Digital Marketing, Content Marketing, data, creative @ 10:00 AM October 10, 2017

For a long time, creativity was the driving force in the world of marketing. In another life, advertising was the king of marketing and nearly 100% of that occupation was driven by the task of creating interesting commercials and print ads that appealed the masses. 

Negative Reviews Hurt, But Turn Them To Your Advantage

Filed Under: business, company, reviews @ 10:00 AM October 05, 2017

If criticism hurts, then a negative online review can feel like a double-punch. It's upsetting enough to read a complaint about your business, but knowing your current and potential customers can read it too can make you feel utterly helpless.

5 Ways Science Boosts Creative Web Design

Filed Under: creative, web design @ 10:00 AM October 03, 2017

Many business owners think of design as something artists conjure up out of their creative depths -- that coming up with the right color scheme, choosing the best font and lining up the best graphics are things that can only be inspired by creative minds.

While there is a bit of inspired creativity that goes into web design, there’s a lot more science involved than you might think. Here are a few scientifically proven ways to get better results from your website.

The Anatomy of an Awesome Company Mission Statement

Filed Under: business, company, mission statement @ 10:00 AM September 28, 2017

"Where do you see yourself in five years?"

It's a question you may have asked applicants a hundred times during the interview process, but when's the last time you asked yourself that question? It's just as important to know where you want your company to be in the future as it is to have your own personal goals and aspirations. After all, if you're not looking forward, you could easily find yourself stuck in the past. 

Follow L'Oreal's Lead By Integrating Digital Media

Filed Under: Digital Marketing, digital marketing in las vegas @ 10:00 AM September 26, 2017

As a marketer, could anything be better than getting a behind-the-scenes glimpse of a successful company? If so, it must be a glimpse that also reveals how that company is reconciling challenges just like yours.

L'Oreal, the global cosmetics company, offers a tantalizing glimpse into how it is integrating consumers' preference for mobile, digital interactions – meaning, both information and purchases. You may wish to take a page out of L'Oreal's playbook if you share its goal: “We recognized that digital couldn't continue being its own channel,” Chief Marketing Office Marie Gulin-Merle says. “It had to be a part of everything we do.”

Progressive Web Apps: The Next Big Thing in Marketing

Filed Under: Content Marketing, apps @ 10:00 AM September 21, 2017

Ah, the evolution of the internet. 

First came the websites, text-heavy and full of header tags, paragraphs and links. Then table-based sites and online page builders emerged, allowing for the introduction of multiple columns and text-based design. 

Knowing With Precision: How to Use Marketing Data to Drive Sales

Filed Under: Content Marketing, Marketing @ 10:00 AM September 19, 2017

There was a time around the turn of the century (the one in 2000, not 1900) when leading marketing professionals could pretty much just go with their guts when it came to making decisions. 

Facebook Ad Audiences

Filed Under: Facebook, advertising @ 10:00 AM September 14, 2017

Ah, the joys of ad targeting on Facebook. 

It's a practice that puts your ads in front of the people who are most interested in what you have to say. It works for businesses large and small. It allows you to focus on location, age, gender, interests, demographics, behaviors, connections or a combination of them all. 

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