In a world where most people have multiple devices designed to serve different purposes, businesses likewise need to develop various channels of advertising if they want to garner an audience.
Here are four reasons why single channel marketing simply can't cut it nowadays, and why a multichannel marketing approach is a must:
- Single channel marketing risks your whole budget on a one bet campaign. Maybe you're really excited about a Google AdWords approach, or see a full website redesign as the key to outstanding ROI. But throwing all your marketing money on one horse can cause you significant setback should that approach flounder or even fail.
- Single channel marketing makes risky assumptions about your targeted audience. Think Cheers: You want to be where everybody knows your game. It's especially important for young and growing businesses who are still learning about their audience and buyers' personas to market across channels to learn where and how they'll best encounter their audience. Marketing on a single channel can cause you to miss out on your audience's preferred channel for response. In contrast, expanding your advertising scope will allow you to test various marketing channels against each others. With the resulting data you can best determine where your best customers are and how they can be most effectively reached.
- You can't integrate campaigns if you only keep to one channel. Repetition and reinforcement are key to capturing and engaging your audience's attention. But implementing such tactics are only possible by using a multichannel, integrated approach. Leveraging a variety of communications will enable your team to take a broader look at your current and potential impact on the advertising landscape, especially when it comes to comparing it to competitors.
- A single channel approach stunts business growth. Because the one channel you select can only reach a specific group of prospects and customers, whether that includes seniors turning into prime time television or millennials searching through social media, single channel marketing will invariably stunt your growth. However, implementing a multichannel approach gives you a multitude of opportunities to sell to different markets and demographics. You can use the prospect and information garnered to better your sales tactics and ultimately accelerate your business growth.
Of course, even within multichannel marketing, it's all about which channels you choose to specialize in. Just as it's a poor choice to specialize in only one channel, attempting to hit every channel possible is likewise a waste of resources. If you're unsure how to integrate multichannel marketing into your business, contact ADTACK today at 702-270-8772 to request a consultation or fill out the form below and we can help you with the process.
