Your company has a marketing strategy, but it's not producing the results you had hoped for. It's time to incorporate video marketing into your company's marketing campaign. Here are a few compelling reasons to use video marketing.
1. Video Marketing Has a Stellar ROI
You might worry about the costs associated with video marketing. After all, it takes time and money to create video content.
Video marketing has an excellent ROI (return on investment) and the expenses for making video content are becoming increasingly more affordable. A smartphone and a basic video editing app are all you need to get started.
Your clients don't expect a theater-quality video; instead, they're looking for useful videos that help them understand your product or service.
2. Google Loves Video Content
When ranking search results, Google looks for pages with useful content. Visitors tend to spend more time on your webpage when you have video content.
This signals to Google that your website is trustworthy and helpful, and that it's likely to provide a positive vistor experience.
Make sure to use SEO best practices when creating your video's titles and descriptions to maximize your results.
3. Mobile Phone Users Love Videos
Mobile phone users love to watch videos when they're on the go. The number of smart phone owners is continuing to increase; this expands the size of your potential audience.
Smart phone users are more likely to watch your videos and pay attention to the content. Check that your video content is optimized for mobile devices to optimize your conversions and sales from individuals using mobile devices.
4. Video Drives Organic Traffic
Organic traffic comes from a search engine, but doesn't consist of paid ads. Video content is more likely to generate organic traffic.
One reason for this is that most consumers would rather watch a video than read an article.
Increases in organic traffic mean that your SEO efforts and inbound marketing strategies are encouraging users to visit your webpages and consume your content.
5. Video Marketing Can Engage Unmotivated Consumers
Some consumers are slow to act or don't act at all. Video marketing is an effective way to engage these unmotivated consumers so that they're more likely to take action.
Videos work better at encouraging a personal connection that boosts user engagement. Integrating videos into your marketing strategies makes it easier for people to consume your content.
Ready to add video content to your marketing campaign? Connect with ADTACK to get started!