Google Adwords has undoubtedly changed the game in digital marketing. This ad platform can help you reach your target audience in ways you never imagined before.
However, choosing the best keyword for Google Adwords can be a massive challenge even for the most experienced marketers. One wrong move can render your marketing campaigns ineffective.
After all, the selected keywords determine how much traffic you get and the quality of these leads. Google algorithms use these keywords to present searchers with the most relevant information.
Learning how to choose the best keyword for Google Adwords can make a difference in growing your business by setting up effective digital marketing campaigns.
Here’s how to go about it:
1. Think Like Your Customers
To become an astute Google Ads marketer, you need to think like your prospects. Imagine what words and terms your customers are likely to use when searching for your products or services to build a viable keyword list. Using the appropriate keywords will also help Google’s algorithms present relevant info to customers.
2. Be Specific and Targeted
Always be specific when building a keyword list for Google Adwords. Go straight to the point and use words directly related to your products or services. This strategy will help Google present ads that only apply to your business and draw targeted customers to your website or online store.
3. Language and Location Targeting
If you are targeting customers in a specific geographical area, use the language of potential customers and mention the names of your targets’ locations in your keyword phrases. Geo-targeting is an effective strategy for building a keyword list targeting local clients.
4. Understand Keyword Matching Options
Keyword matching is a strategy that strives to dictate how closely words and phrases used are similar to the customer’s search query. You can consider four keyword matching options: broad match, exact match, phrase match, and broad match modified. The appropriate matching option depends on the search query you intend to capture.
5. Exclude Negative Keywords
Negative keywords are those words you don’t want your Google ads to show up for because they are irrelevant to your products or services. Remember to create a separate list of negative keywords to exclude them from your Google Adwords campaigns.
So, what next?
Choosing the best keywords for Google Adwords might seem easy, but the hard truth is that it is not. You have to analyze various words and phrases and even check what your competitors are doing to find suitable keywords.
If you need help choosing the best keywords for Google Ads, do not hesitate to contact the pros. ADTACK is here to assist you every step of the way.