Ready to grow your roofing business, but unsure what roofing advertising ideas belong in your marketing plan? It's time to learn about essential advertising ideas to use in 2022.
Check out these roof advertising ideas to embrace when creating your marketing campaign.
1. Email Marketing
Email marketing provides an opportunity to connect with current and potential customers, allowing you to strengthen your relationships and build loyalty to your company. It can also create a pipeline for sales leads.
An email marketing campaign has a high ROI (return on investment), making it a smart use of your marketing budget.
2. Producing Content That Follows SEO (Search Engine Optimation) Guidelines
When you build a website or produce a steller video, it's essential to make sure prospective customers can find your content. Your content should follow SEO best practices to ensure it's ranked favorably by search engines.
3. Paid Search
Paid search, also known as pay-per-click or PPC, allows you to target certain search queries with ads. You specify how much you're willing to pay, and you only pay if someone clicks on your paid search ad.
Using paid search also increases your brand's recognition and improves customer perception of your brand.
4. Content Marketing
Content marketing involves producing and distributing content that will attract and engage potential customers.
Your content should help your customers answer questions that they have; they're more likely to patronize your business because they see you as knowledgeable and helpful.
5. Use a Professional to Manage Your Online Reviews and Preserve Your Reputation
Customers are increasingly turning to social media and online review sites when they have a problem. This makes it essential for your company to respond appropriately to customer complaints.
Other potential customers are watching how you respond to customers who have an issue with your product or service.
Outsourcing this task ensures that all your complaints are promptly and efficiently dealt with.
6. Video Marketing
Consumers are increasingly seeking out video content; this makes it important to consider video marketing as one of your potential roofing advertising ideas.
Your videos don't have to be professional quality, but they should provide helpful, valuable content.
7. Maintain an Active Social Media Presence
Your social media pages are a valuable tool for reaching potential customers, sharing useful content, and growing your business.
Not only can you increase your website's traffic with social media, but you can target your ideal audience.
Ready to get started on implementing these roofing advertising ideas into your marketing strategy? Connect with ADTACK today!
