How to Successfully Optimize the Buyer Experience
10:17 AM October 19, 2018
The internet has made shopping easier than ever, and up to 84 percent of Americans are shopping for something at any given time. The widespread use of Wi-Fi and smartphones has given both consumers and marketers more opportunities to get what they want, but shopping across multiple categories of products can be overwhelming. Effectively using marketing tools like SEO for online shopping is vital to make the research process and shopping experience as easy as possible.
Using a Strong Visual Presence to Build Trust
9:24 AM September 28, 2018
Nailing down the definition of branding can seem tough, but once you start applying the concepts of branding to your products and assets, it becomes clearer to see. In a nutshell, branding is how you help consumers identify your company, your products and your services as distinct from your competition. It is how you convey everything you want people to know about your company in an instant.
Alternative Marketing Strategies to Sell More Tours and Activities
9:48 AM September 25, 2018
In today's society, it takes time, effort, and ingenuity to expand your tour-based business. Instead of depending on traditional marketing strategies, check out the following alternative solutions to reach more customers and grow your company:
The Personalized TV Experience
11:15 AM September 06, 2018
Personalized TV is an increasingly popular way for consumers to enjoy their favorite shows and movies. This innovative media form combines television with features of internet videos. Researchers expect it to revolutionize the TV viewing experience.
3 Ways to Make Your Direct Response Video Marketing Campaign More Effective
9:37 AM July 20, 2018
Video marketing used to be a primarily passive experience for potential customers. Once the audience viewed the video, there was no expectation of immediate action. However, research now indicates that prospective customers may prefer video marketing campaigns that incite them to act, be it by taking a poll or subscribing to a newsletter. If you are ready to implement a direct response video marketing campaign or need to make tweaks to an existing one, here are three things you can do to make your advertising as effective as possible:
How to Prepare PPC Campaigns for Voice Search
9:09 AM July 10, 2018
More and more people are using their personal voice assistants to enhance their everyday lives. Personal voice assistants have proved they have more than novelty value, as users are now asking Alexa or Siri for assistance with products they wish to purchase or services they want to utilize. Prepare your pay-per-click (PPC) campaign for voice optimization by following these three steps.
Cutting-edge Technology: Using Voice Assistants for Everyday Tasks
1:16 PM July 03, 2018
It is no secret that voice assistants, like Alexa and Siri, have revolutionized how we use our phones and smart devices. However, they can also transform the model companies use to market their goods and services to prospective customers. Voice assistants are capable of everyday tasks you can use to market your product and expand your digital advertising campaign.
How Artificial Intelligence Will Impact Inbound Digital Marketing
10:22 AM June 26, 2018
Inbound marketing is a digital marketing strategy that works to attract potential customers via your online presence. Instead of trying to fight other similar companies for potential outbound leads, inbound digital marketing requires you to create valuable online content that encourages customers to further explore what your company has to offer.
4 Critical Lessons to Help Grow Your Professional Services Business
4:54 PM June 19, 2018
As a service business, your job is to help your customers or clients be the very best they can be. You help them look better, present themselves more professionally, and provide tips to propel them to the next level of awesomeness.
5 Tips for Video Optimization
8:59 AM June 12, 2018
YouTube videos are some of the most exciting content you can create for your business – energizing your employees as much as your customers. While this surge of energy is still crackling through your business, capitalize on this natural momentum by optimizing your videos to ensure it captures the attention of a larger audience and raises the curtain of opportunity.
How to Protect Yourself On Social Media (In Light of the Facebook Data Breach)
8:48 AM June 07, 2018
Social media is a prominent part of society today, but the personal information you share may put you at risk for identity theft, fraud and other incidents. Reuters reported that up to 87 million Facebook users may have had their information exposed to a firm called Cambridge Analytica. The breach has users worried about what may happen to their personal information if it lands in the wrong hands. Whether or not you are affected by this data breach, be aware of any information you share online, especially if it is sensitive in nature.
5 Essential Financial Marketing Ideas, Tips & Strategies
4:36 PM May 25, 2018
As a financial consultant, you have very specific marketing needs. The stakes are higher because you're dealing with people's money and financial security, and before they trust you with these commodities, they must consider you to be honest, credible and an expert in your field.
What Is Customer Experience and Why Is It Important?
12:08 PM May 18, 2018
Customer experience refers to the impression a customer receives after engaging with your company. Whether positive or negative, these experiences significantly impact how customers feel about your product and your brand. Here is an overview of customer experience and how you can use it to benefit your company.
5 Ways to Qualify Leads in 2018
11:11 AM May 07, 2018
Is your sales team wasting time on leads that are still getting cold feet on making a purchase? Rather than spending resources on these leads, marketing and sales teams should work to better qualify leads so they are confident their prospects are on the path to making a purchase. Here are five ways to qualify leads.
The Importance of the Mobile Experience
9:40 AM April 25, 2018
How long are you expecting your customers to wait for your mobile website to load – 5 seconds? 10? Or is 15.3 seconds, which is the amount of time it takes for most mobile websites to load? That's a long time in a society that has come to value instant gratification above almost all else.
How the Travel Industry Is Using New Technology to Deliver to Customers
1:15 PM April 16, 2018
The travel industry has long been an early adopter of digital technology, having helped travelers find and book trips online as soon as it was possible to do so. Technology has changed dramatically since the first days of online booking, though, and travel companies must continue to incorporate new advancements into their marketing strategies if they want to remain competitive within the industry – the latest being machine learning and artificial intelligence.
Digital Advertising for Retail: The Millennials Are Buying
10:00 AM February 23, 2018
No matter how common or convenient it is to complain about them, Millennials are vital to the success of almost every retailer. The Millennial Generation now spends a collective $600 billion a year and are the largest living generation. The digital natives are now in their high spending years between 18-35 and if retailers want to connect, they must increase their digital investments.
Inbound Marketing for Retail and Manufacturing
9:49 AM February 21, 2018
The Retail and Manufacturing Industries are at a crossroads. Traditional retail and malls are failing across the country – and the globe. If retailers have any hope to survive the coming years as the market evolves, they must change as well.
Is Marketing Automation Worth It Without Content?
1:29 PM January 26, 2018
More and more marketers are being lured by the value offered by Marketing Automation Platforms. No Manual Processes! Traffic! Leads! Conversions! We here at ADTACK are a certified HubSpot partner and speak highly of it as a deeply powerful tool.
But once marketing technology of any kind is in place, many companies struggle to realize the return on their investment. Is it the platform’s fault? Or could it be ours as marketers?
SEO in 2018: What Your Company Needs to Know
9:28 AM January 12, 2018
The stability and growth of any company relies on the ability of customers to find and purchase goods and services. Your customers’ ability to quickly and simply find those services and to learn about your company has never been more important. Understanding Search Engine Optimization (SEO) and how it is evolving is critical to succeed in today’s marketplace.
Data vs Creativity: Who Will Win the Marketing Match?
10:00 AM October 10, 2017
For a long time, creativity was the driving force in the world of marketing. In another life, advertising was the king of marketing and nearly 100% of that occupation was driven by the task of creating interesting commercials and print ads that appealed the masses.
Negative Reviews Hurt, But Turn Them To Your Advantage
10:00 AM October 05, 2017
If criticism hurts, then a negative online
review can feel like a double-punch. It's upsetting enough to read a complaint about your business, but knowing your current and potential customers can read it too can make you feel utterly helpless.
5 Ways Science Boosts Creative Web Design
10:00 AM October 03, 2017
Many business owners think of design as something artists conjure up out of their creative depths -- that coming up with the right color scheme, choosing the best font and lining up the best graphics are things that can only be inspired by creative minds.
While there is a bit of inspired creativity that goes into web design, there’s a lot more science involved than you might think. Here are a few scientifically proven ways to get better results from your website.
The Anatomy of an Awesome Company Mission Statement
10:00 AM September 28, 2017
"Where do you see yourself in five years?"
It's a question you may have asked applicants a hundred times during the interview process, but when's the last time you asked yourself that question? It's just as important to know where you want your company to be in the future as it is to have your own personal goals and aspirations. After all, if you're not looking forward, you could easily find yourself stuck in the past.
Follow L'Oreal's Lead By Integrating Digital Media
10:00 AM September 26, 2017
As a marketer, could anything be better than getting a behind-the-scenes glimpse of a successful company? If so, it must be a glimpse that also reveals how that company is reconciling challenges just like yours.
L'Oreal, the global cosmetics company, offers a tantalizing glimpse into how it is integrating consumers' preference for mobile, digital interactions – meaning, both information and purchases. You may wish to take a page out of L'Oreal's playbook if you share its goal: “We recognized that digital couldn't continue being its own channel,” Chief Marketing Office Marie Gulin-Merle says. “It had to be a part of everything we do.”
Progressive Web Apps: The Next Big Thing in Marketing
10:00 AM September 21, 2017
Ah, the evolution of the internet.
First came the websites, text-heavy and full of header tags, paragraphs and links. Then table-based sites and online page builders emerged, allowing for the introduction of multiple columns and text-based design.
Knowing With Precision: How to Use Marketing Data to Drive Sales
10:00 AM September 19, 2017
There was a time around the turn of the century (the one in 2000, not 1900) when leading marketing professionals could pretty much just go with their guts when it came to making decisions.
Facebook Ad Audiences
10:00 AM September 14, 2017
Ah, the joys of ad targeting on Facebook.
It's a practice that puts your ads in front of the people who are most interested in what you have to say. It works for businesses large and small. It allows you to focus on location, age, gender, interests, demographics, behaviors, connections or a combination of them all.
Attracting Attention in a Technological World
10:00 AM September 12, 2017
Capturing people’s attention is the foundation of all advertising. But what is able to grab a person’s attention? Today, we are turning to technology to find the answer. Algorithms are being used to track every click a person makes. They study what appeals to the person in order to better predict what they might click on in the future. There is no question about it – artificial intelligence and big data are changing our understanding of attention.
Measuring Success That Matters
10:00 AM September 07, 2017
How do you measure success?
If you're like a lot of companies, you focus on the moment when a prospective customer converts to a customer by clicking on the "buy button."
And while that might provide some insight into your short-term success prospects, it probably isn't going to tell you much about whether or not you are positioned for long-term, sustainable success.
Surprise (not)! Consumers Keep Raising the Bar on Data Demands
10:00 AM September 05, 2017
Maybe you've noticed that consumers have grown impatient, almost to a fault. As a marketer, it can help enormously to know what they're so impatient to find while they work their cell phones into a frenzy.
The dominant search engine in the world, Google, shares some consumer data insights that can help marketers refine their offerings so that “hurry up” consumers can find what they're looking for the second they demand it.
Marketers, take good notes and learn three lessons about YouTube educational content
10:27 AM September 01, 2017
Few people enjoy taking tests, but fewer people object to a no-pressure, “eliminate the least desirable answer” quiz.
Reclaim Your Workplace Focus
5:04 PM August 31, 2017
It's time to do something when you're having
difficulty focusing and it begins to affect the quality of your work, your productivity or both.
In a quiet, reflective moment – obviously, out of the workplace – it behooves you to ask yourself the source of your focus problem. The beauty of this tack is that no one but you has to know the answer; you can keep it to yourself. But once you honestly determine the source, you can take some proactive steps to regain your focus and your workplace rhythm.
Put On Your Shin Guards to Produce Fast-Paced Bumper Ads
11:01 AM August 24, 2017
When YouTube launched bumper ads in April 2016, they were touted as “little haikus of video ads” – 6-second ads that users could not skip even if they wanted to.
As a marketer with more ways to spend your ad money than you can shake bills featuring the mug of Benjamin Franklin, you may have been tempted to skip bumper ads, too.
After marketers size up the merits of social media platforms, what will you do with their ruler?
10:00 AM August 17, 2017
You don't have to agree. You may even
disagree. And you certainly don't have to change how you use social media based on what you read, though you might.
Sometimes, marketers can find great value in listening to the views of their peers, especially if they come across experiences that mirror their own. This was the simple, “come to the table” intent of Hubspot as it asked leading marketers about the virtues of Facebook, Instagram, YouTube and Snapchat. Hubspot was particularly interested in probing which platform marketers prefer for live engagement.
Watching the Clock: When to Publish Your Social Media Posts
10:00 AM August 15, 2017
We live in a world where timing is everything. You brush your teeth at a certain time, leave the house to get to work at a certain time and have a schedule of after-work activities you must adhere to. When it comes to marketing your business, this concept is no different. While it may seem like publishing social media posts whenever you create them is enough to drive eyes your way, the fact of the matter is there are certain times of day when your posts will receive optimal attention.
How Long Should Videos Be?
10:00 AM August 11, 2017
Determining your optimal video length is one of the first and most important steps advertisers and businesses need to negotiate during the video planning and production stages. Video length will determine the informational scope of the included content and will narrow down an appropriate storyline and video focus. You can't, for example, run a truly informative and engaging how-to product video in a six second bumper ad. Such a campaign needs a solid minute or more to fully flesh out how a product or service works, consider this Nifty quick vid to see what we mean.
The future is here; now it's time to catch up to these social media trends
10:00 AM August 09, 2017
If you're on the sensitive side, you might consider it a verbal spanking – and one that stings.
But the people at Hubspot have marketers' best interests at heart and want them to catch up with social media trends (the assumption being that marketers have fallen behind the curve). It may help to keep Hubspot's agenda in mind as the industry leader admonishes:
Avoid These Common SEO Mistakes
4:48 PM August 04, 2017
So what do you get when you ask 10 different SEO companies to name the most common mistakes they continue to see businesses of all sizes and specialties continue to make in their quest to get noticed first?
Follow Allstate's lead in using digital to nurture existing customers
5:01 PM August 02, 2017
Every marketer learns early on: no matter how robust sales may be at the moment, your product or service must be marketed to new customers at all times. New customers represent the future lifeblood of a business.
The Future of Marketing: 3 Key Factors
10:00 AM July 27, 2017
Remember when marketing simply meant creating amazing advertisements that people would love so much they couldn't wait to buy your product? In fact, you may not remember because this theory has long since gone by the wayside. Way back when, marketing and sales were essentially the same thing; professionals in this field were tasked with creating memorable pitches that would serve their clients for the moment -- just long enough for them to sign on the dotted line.
Coalition Trains a Wide-Angle Lens On Mobile Ad Viewability
10:08 AM July 25, 2017
You don't have to know the numbers to know mobile advertising is exploding. Then again, a little context never hurts: advertisers spent about $72 billion on digital ads in 2016 and this number is expected to balloon to $82 billion by the end of this year and more than $113 billion by 2020.
How to Set Up Your Team for Success With Digital Marketing In Las Vegas
12:02 PM July 17, 2017
Marketers have long considered what they do to be an art, but how they do it has morphed into a science.
This seismic shift requires merging marketing's best practices with data science and predictive analytics. And this merger might require the addition of new team members who excel at their respective specialty.
Digital Marketing: Putting Data in the Driver's Seat
2:54 PM July 12, 2017
Data runs the world. It drives the decisions we make, the people meet and the things we do. To ignore it would be ignoring potential income streams; to misunderstand it could lead to expensive mistakes and missed opportunities.
Today's marketing world isn't fixed on the creative outlet it once was. Rather, it's a data-driven field where numbers and behaviors come together, telling a story of the whole brand's journey, telling customers' tales from the initial introduction to the point they become loyal buyers.
Using Parallax Scrolling to Enhance Your Brand
10:47 AM July 05, 2017
Aficionados of classic video games recognize the technique in a heartbeat: it causes background images (or words) to move at a different speed from foreground images (or words) while scrolling. As these two entities shift across the screen, the viewer can't help but be drawn in; the combination of depth and movement can be transfixing.
Big Spending and the Future of Digital Advertising
3:48 PM June 28, 2017
If video killed the radio star, then the internet is killing the television star. According to her 2017 report on Internet Trends, Mary Meeker found internet ad spend will exceed television ads for the first time this year. If you consider the speed at which internet has overtaken TV--less than 25 years--it's time to take a look at where advertisers are spending money online and what the future of digital advertising will look like.
Out with the Old and In with the New: Get a Responsive Website Today
12:06 PM June 23, 2017
Can your customers easily navigate your website from any device they have on hand? That includes a desktop, a laptop, a tablet, or a smart phone. If they have problems navigating your site on any of those devices, you need to upgrade it to a responsive design.
“Help me, know me, guide me,” mobile users say; are marketers listening?
10:12 AM June 16, 2017
You could say that consumers are becoming needier; give them what they want and they simply want more of it.
The Lowdown On Everything YouTube Bumper Ads
3:46 PM June 14, 2017
Just under a year ago, YouTube Product Manager Zach Lupei announced the introduction of Bumper ads. These six-second videos are ads designed to be more suitable among smartphone and similar small-screen video watchers. The idea is as online videos get shorter, shouldn't advertisements too? But what can you as a business or advertiser do with seconds? The answer is a lot.
What Consumers Want as Travel Planning Shifts to Mobile
4:33 PM June 08, 2017
Travelers dislike surprises. Before they book a trip, they're inclined to not only scour reviews, but also study pictures of a hotel, local attractions, restaurants and even the cabin of the plane.
Consider a Rolling Launch to Garner the Most Attention in These Fickle Times
11:07 AM June 06, 2017
You don't see it every day, but it pops up more than it should: the grand re-opening event. Consumers may view this type of event as a way to cash in on extended promotions and discounts. But marketing professionals know a “reopening” is code for a launch that did not go right. A reopening is a second chance to remedy whatever went wrong.
Learn How Top Brands Make Their Mark
9:58 AM June 01, 2017
Launching a new business is akin to a balloon launch – the act of releasing something promising into a great unknown with no guarantee it will take flight and soar.
How Customer Centric Search Marketing Can Transform Your Business and Bottom Line
12:21 PM May 30, 2017
Is your marketing centered on your customer? Before answering, look at what your marketing focuses on the most. That will give you the answer and you may be surprised it is not customer centered. Most marketing today focuses on non-customer approaches: the channel through which the customer is engaged, the product the customer is interested in, or the event that might trigger the customer to buy. None of these approaches make the customer the center of your marketing.
Ready for the (Newest) Future of Marketing?
5:04 PM May 25, 2017
By now, we've all gotten comfortable living the future of marketing: digital interactions, social media, mobile and hyperlocal targeting, and consumer-controlled advertising. Of course, comfort only means it's time for the newest arrival, and this one will be another exciting development for the marketing world.
Let's-Book-It-Moments: The Secrets to Travel Marketing Success
4:23 PM May 22, 2017
We all know the internet changed the world in innumerable ways. What was once normal life is ancient history. While everything was certainly turned upside down with the advent of the internet, some industries were more impacted by it than others. The travel industry, for example, saw a dramatic shift from consumers using travel agents to people going online and booking their own reservations.
3 Trends in Video Viewing Behavior -- and the Implications For Marketers
4:32 PM May 17, 2017
The snickers about those darn “cord-cutting millennials” have barely quieted down – not to mention the ensuing fears they would hasten the demise not only of cable TV, but satellite and “regular” TV, too.
The Magic of AdWords and What it Can Do For Your Business
10:00 AM May 11, 2017
Google AdWords is one of the most effective methods of paid online advertising and as such is utilized by small, medium, and large organizations across the world. Google AdWords, when used effectively, can send out your business's information to a lot of people who are looking for products and services just like yours. So whether you are a solitary entrepreneur or run a mega e-commerce website, Goold AdWords can benefit you. Just consider the following key ways of how:
Making the Most of Your Marketing Efforts: Five Essential Skills
10:00 AM May 09, 2017
You've probably figured out that marketing isn't messing around. Consumers' expectations are high. If you want to compete with The Other Guy, you've got to address your customers' pain points, wants and needs. On paper, this sounds simple enough, but if you've ever tried to put these ideas into practice, you know it can easily become pretty overwhelming.
Personalizing Content to Maximize Results
4:51 PM May 05, 2017
When most people think about personalized content, they think of software that sticks someone's first name into an email so it seems like it was crafted just for her. Not only is that so 1997, but we can also do a whole lot better than that. Today's personalized content strives to understand more than just the reader's name, but also her daily routines, shopping habits, likes and dislikes, and more. Ready to take personalization to a new level? Here are a few tips to get you started.
12:30 PM April 25, 2017
So now you have the easy answer to one of your questions: many of the people you see, hovering over and clicking away at their smartphones, are probably looking at ads.
Take the Perfect Facebook Ad Photo
9:41 AM April 17, 2017
If smartphones have turned virtually everybody into a photographer, then it's probably equally true that Facebook has transformed virtually everybody into a marketer or self-promoter.
In this climate, you have to ramp it up, especially if you're a business owner who depends on Facebook ads to generate business. Take what you already know and respect about the appeal of photos and apply the expert polish of professionals to give your ads maximum “pulling power.”
2:10 PM April 13, 2017
After years of discussions on how to best appeal and market to Millennials, a generation that largely came of age side-by-side the Internet, it's now time to include another key digital era in marketing plans: Generation Z. Demographers generally list Gen Z as those now-teens born between the mid-1990s and 2005. Most don't remember a world before 9/11 or the prosperity prior to the 2008 financial collapse. However, what they do know is a world in which many had a cell phone since elementary school and are fluent in GIFs and emojis. And, by 2020, experts say they will make up an impressive 40 percent of all consumers.
People love Youtube, but will they love the new YouTube TV?
9:55 AM April 03, 2017
If you start your day wondering what's trending on YouTube, then you know you never quite know what you're going to find. It could be a video of a toddler taking his first euphoric steps. It could be footage of a tornado whipping through the plains.
No matter what's trending on YouTube, you may have gotten the idea by now that YouTube trends toward a younger audience – and you're right. Now YouTube is taking a big gamble on its faithful following by unrolling TV service in the next few months.
YouTube has long hinted at this foray and industry experts have long been anticipating it. But everyone seems to be wondering: will millennials really ante up for online programming?
A Beginner’s Guide to Meta Descriptions
11:12 AM March 29, 2017
Meta descriptions – the word may sound
complex, but they are actually quite simple and straightforward. This inbound marketing tactic is highly effective and well worth the effort. In this beginner’s guide, you’ll learn everything you need to know about meta descriptions and how to implement them on your website.
Blogging for Business Success
9:13 AM March 27, 2017
From part-time side hustles to multi-national billion-dollar organizations, every business has a blog. It’s essential for reaching out to customers, keeping your business at the top of search engines, and providing a repository for information that educates both consumers and other businesses. But is your business blog really helping your business out? Each year, the blogging landscape shifts and keeping on the pulse of what attracts and engages your audience can help your blog reach a wider audience. Use these tactics from the 2016 blogging trends aggregated and analyzed by Orbit Media.
8 Stats to Update Your Social Media Strategy
11:56 AM March 24, 2017
It is 2017 and the time for a strong social media strategy is here. And if you aren't already on social media, it's high time to log in and sign up for a website, Facebook, Twitter, and more. That's because the Internet and its many online communities is where a significant portion of your customers (and potential customers) are. And don't you want to be where your customers are? But crafting the right conversations takes some strategic planning. Consider the following statistics and how they can be applied to best shape your social media strategy this year:
Get Back On Track After a Long Weekend
11:37 AM March 16, 2017
There's nothing better than a three day weekend
, but that euphoric feeling quickly fades when it's time to get back to work. Below, we're sharing a few tips for being productive after a long, holiday weekend.
You, Too, Can Be Known As “The Great Office Communicator”
10:00 AM March 13, 2017
Wouldn’t this scene just make your day – and even your week? Someone is so blown away by your communication skills that they corner you near the office vending machine and just have to know: What are your top 10 secrets? And would you possibly share them so that others can follow your good example?
“Heavy is the Head that Wears the Crown” – The Internal Struggles All Leaders Face
2:17 PM March 09, 2017
Being a leader is always a challenging job to do. While many of these struggles are visible from the outside, leaders face conflict with themselves as well. Here are a few of the internal struggles that almost every leader has to deal with at one time or another.
Mastering Experiential Marketing
10:10 AM March 07, 2017
Marketing is changing everyday. Companies which have the ability to quickly incorporate these new ideas into their marketing plans are earning more; while businesses which fail to adapt to the shifting marketing environment, are failing.
Developing Content for an Audience with Short Attention Spans
10:00 AM March 01, 2017
Modern technological advances have allowed people to multitask more than ever before. Of course, there is always a trade off – this constant multitasking has lead to a significant drop in our attention span. The average person’s attention span is now a mere eight seconds. That’s shorter than the attention span of a goldfish.
3 Ways Leading Marketers Drive Growth
10:04 AM February 27, 2017
You already know mobile technology has irrevocably altered consumers' buying journey. An astounding 77% of Americans now own a smart phone on which they do everything from stream videos, locate stores and research products. Marketers, ad agencies and entrepreneurs cannot risk shying away from this new mobile reality. Instead, successful, leading marketers are tackling this new challenge head-on and are implementing new measurement practices so that they not only survive this cultural shift, but thrive in it.
Highlighting Losses in Your Business
10:00 AM February 23, 2017
The Japanese proverb, "Fall seven times, stand up eight" makes a great mantra but too often, marketers are so busy trying to stand up that they don't examine those falls to help them get up next time. The very act of falling down can yield vital information into your process, your business and your path to success. Highlighting business failures can be just as vital to success as achieving milestones. Use these steps to find failure in your company and use it to power success.
3 Tips for Keeping up with Google in 2017
3:45 PM February 21, 2017
It's no secret that Google is constantly making changes to its algorithms. While their mission is to make the service more streamlined, intuitive and overall appealing to users, these changes undeniably make it more challenging for marketers and SEO experts to ensure their websites make the top of the ranks. Google now processes over 2 trillion searches every year and marketers that want to benefit from those searches need to adapt their strategy in order to achieve their SEO goals.
Before You Relaunch Your Website, Conduct a Prelaunch Audit
10:00 AM February 08, 2017
You've probably had the day prominently marked on your calendar for weeks if not months: the date you plan to relaunch your company website following a redesign.
Key Insights That Will Help You Appear to Gen Xers on YouTube
2:06 PM February 06, 2017
Every generation is distinguished by certain qualities and if you’re trying to market a product or service to those who belong to Generation X via YouTube, you’re fortunate in the sense that they’re among the simplest of all to pinpoint.
Such simplicity belies their birth year, which extends roughly from the mid-1960s to the late 1970s and early 1980s. In terms of group size, "Gen Xers,” as they are known, are dwarfed by the Baby Boomers who preceded them and the millennials who followed them.
5 Of the Most Intriguing Digital Marketing Blogs
11:23 AM February 01, 2017
5 of the Most Intriguing Digital Marketing Blogs
Engaging Virtual Reality Content
10:00 AM January 23, 2017
The promises of holograms, tractor beams and virtual reality headsets are finally being fulfilled. Science fiction has become fact and there is no better time to jump aboard; particularly when it comes to marketing with virtual reality. Thanks to the ubiquity and digital quality of mobile devices, every smartphone can become a virtual reality headset in as little as $15 and every single YouTube video can be transformed into a VR experience.
Selling to 5 Different Kinds of Customers Based on How They Make Decisions
10:00 AM January 20, 2017
In order to effectively sell a product or service, you must connect with your potential customer and present the product or service in a way they appreciate. The best way of doing this depends on how the customer makes decisions. Here’s how to adapt your selling strategy for five different types of decision makers.
Optimizing Productivity for Your Personality Type
10:10 AM January 18, 2017
Have you ever tried a co-worker's favorite productivity tool, only to have it completely fail on you a month later? Don't think of yourself as a quitter. Instead, the problem with planners and productivity apps that don't work for you is likely due to a dissonance with your productivity personality. Everyone thinks a bit differently. It's in understanding those differences and working with the tools that will enhance and not distract from those differences that will optimize your productivity.
Understanding the Brain to Understand Your Content
10:00 AM January 16, 2017
Inbound marketing is about utilizing a variety of mediums to attract new clients and customers to you rather than fighting their attention. But to know what the right medium you should take with inbound marketing efforts requires an understanding of how the brain processes various types of content. From text to video, each format of content has its place.
How Marketers Can Harness The Emotion of Emojis
10:30 AM January 11, 2017
They are known as “emojis,” and the prefix accurately denotes that they supply a full range of emotion – from happiness to the universal hello: the waving hand.
Marketing: 9 Tiny Little Letters with Huge Responsibilities
10:15 AM January 09, 2017
It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.
Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.
The Rise of the Millennial Business Traveler
11:08 AM January 06, 2017
Millennial-aged employees are fast outpacing every other generation when it comes to traveling for business. While that fact alone shouldn't come as a surprise to anyone, the important facet travel companies and the like need to pay attention to is their vastly different buying and research habits. Particularly when it comes to how and when they use their devices to book their travel.
As Google Prioritizes Mobile, So Must Organizations
10:32 AM January 04, 2017
In response to an increase in the number of searches conducted from mobile devices, Google has announced it is shifting to a mobile-first initiative. As Google prioritizes to the popularity of mobile devices, online marketers must follow suit. Marketing campaigns and websites must either adapt so they’re mobile friendly, or else be prepared to be bypassed.
Social Advertising: An Epic Tale of Marketing Success
10:30 AM January 02, 2017
As this year comes to a close, we're looking toward the future in anticipation of all the exciting things this new year will bring us. At the same time, we're reflecting back on all of the things years-gone-by have brought us.
Pens vs Keyboards: Which is the Best Tool for Note Taking?
10:33 PM December 30, 2016
It is two minutes before the weekly sales meeting. Before running out of your office, should you grab your laptop or a pen and notebook?
For the majority of people, a recent study shows handwriting notes during a meeting is the better choice. But why?
A quick typist is able to transcribe a meeting word for word without much thinking. This passive approach is fantastic for creating a comprehensive record of a meeting, but it does not result in useful, well-organized notes.
How People Are Using Social Media At the End of 2016 - Part 2
8:13 PM December 28, 2016
So now you know for certain: Facebook is more than twice as popular as any other social media site.
Facebook Dominates the Social Media World At the End of 2016 - Part 1
12:55 PM December 21, 2016
Facebook trumps other sites by far
In a national survey of 1,520 adults, the center found the Internet is connecting Americans more than ever before: 86 percent of Americans are now online.
Stocking Stuffer Insights for Mobile App Marketers
11:37 AM December 19, 2016
We've all heard the phrase, "There's an app for that." Why is it so popular? Well, because it's true.
Making the Most of Your Media Plan: Top 2017 Online Video Trends
10:00 AM December 16, 2016
It's that time of year when we put our sights on the scenes to come. As 2017 starts knocking on the front door, we've got our trend-spotting goggles on and we're excited to see how it all unfolds.
Why is White Space Vital For Your Website?
6:05 PM December 14, 2016
While people were still pecking away at typewriters, cramming every square inch of the page with type and reading newspapers, which were equally crammed with type, a soon-to-be-famous German typographer, Jan Tschichold, pleaded for some breathing room.
Ways Technology Has Streamlined the Sales Process
5:28 PM December 12, 2016
Today, it's nearly impossible to do business without taking advance of online resources. From the explosion of online shopping to the nuances of digital marketing, the Internet has changed the ways in which companies and consumers operate. But how has the Internet affected sales, specifically? Whether your business is local or global, you'll need to keep up with the latest sales and research trends to stay competitive and reach your customers or clients.
How Your Brand Can Better Target Micro-Moments and Convert Consumers
10:00 AM December 09, 2016
With all the chatter about micro-moments, it can be easy for marketers to go overboard. Micro-moments are the key times when consumers pick up their phone with the express purpose of making an action decision. They are the I-want-to-go, I-want-to-do and I-want-to-buy that is music to the ears of businesses and marketers.
Manage Accounts All From One Universal Inbox
11:33 AM December 07, 2016
Thanks to Facebook, it just got easier for small- and mid-sized businesses to manage their social media accounts and communicate with customers.
The Benefits of Marketing Automation
11:47 AM December 05, 2016
Everyone knows imitation is the highest
form of flattery. But being asked to write a follow-up piece based on a popular book follows right behind.
Marketing for the New Online SuperShopper
12:04 PM December 02, 2016
Mark down 2016 as the beginning of the online supershopper era. This is the year savvy shoppers (and savvier marketers) really began to embrace the power of online and mobile shopping. The tide first changed in the summer, when an annual survey found shoppers had begun making the majority, of their purchases online. Even when buying at local stores, more shoppers than ever are using their phones to discover new brands and find the best prices. To get on their radar and influence their final purchases, here's what you need to know about these holiday supershoppers:
Increase Your Conversion Rates With These Clever Website Tweaks
10:00 AM November 30, 2016
You've got a problem on your hands. And if the people around you are being honest with you, it's no small problem: your website isn't converting visitors into potential customers.
Why Digital Ads Are Taking Over Local Advertising
5:47 PM November 28, 2016
The advent of the internet and spread of smartphones have changed the world as we know it and local advertising is no exception. With a smartphone in every consumer's pocket and millions interacting primarily on social media, digital advertising has quickly exploded. Today, mobile ads and other digital-based multimedia campaigns are a major focus for small businesses and corporations alike. In fact, this year marked a milestone in the heyday of digital ads. In 2016, businesses spent more on digital advertising than TV commercials for the first time ever.
Inbound Marketing for the Human Brain
10:00 AM November 25, 2016
Smart marketers know how to focus targeted messages to reach their audience. They are adept at identifying the needs of various demographics and reshaping their messages according to those needs. A large part of doing so successfully takes an understanding of basic sociology and psychology concepts. This is why we recommend marketers stay abreast of studies concerning how the human brain processes and digests information.
The Ultimate Need to Know List of Marketing Statistics
11:02 AM November 23, 2016
They’re used to validate customer preferences, identify trends and verify the quality of products and services. They lend credibility to assertions in virtually any argument – at least if people are willing to listen. And sometimes they’re invoked for the sole purpose of dazzling.
How to Use Twitter Polls to Engage Audiences
4:09 PM November 21, 2016
With social media being all the rage, it's an important marketing tool that business owners should use to their full advantage. Twitter polls work particularly well since Twitter is such a popular social media platform. Make note of the following ways to use Twitter polls to entertain, engage, and survey your audience.
Avoid Employee Burnout: Outsource Creativity for Better Customer Engagement
11:00 AM November 18, 2016
Lead generation, website design, content creation, social media campaigns, and PR. That’s only a partial list of the creative tasks businesses have their employees perform every day. Standout creative work doesn’t come easy, so it should come as no surprise that burnout is a huge issue that stems from the pressure employees feel. It’s a major reason talented workers leave, even if they enjoy other aspects of their jobs. There’s a solution available that restores employee well-being and keeps your company competitive: creative outsourcing.
The Surprising Ways Business Travelers Are Using Their Mobile Devices
5:32 PM November 16, 2016
A recent industry report from Skift found the vast majority of business travelers are using mobile devices while away from the office. The report found that 90 percent of business travelers expect Wi-Fi access at hotels and 86 percent expect it at airports. Moreover, 95 percent of business travelers have a smartphone and 64 percent own a tablet. Some travelers bring as many as four devices with them when going on a business trip. While these findings may be predictable, the way business travelers are using their mobile devices is surprising.
Celebrating Businesses for National Entrepreneur Month
3:31 PM November 14, 2016
They're an economic powerhouse and there are millions of them across the country. They create jobs, improve the country's overall quality of life and represent the best of what the American Dream has to offer.
They are entrepreneurs, and this is their month.
Branded Entertainment: Taking Content to the Next Level
10:00 AM November 11, 2016
"Branded content" became something of a buzzword last year among inbound marketing gurus. Marketers chirped about creating 'native advertising' and building for Facebook; they repeated ad nauseam blasé advice on the importance of making advertising engaging enough to be heard. Which -- to be fair -- is the ultimate point of all advertising. What was lost in all of flurry, what most marketers completely missed, was a stressing on the difference of branded content to branded entertainment.
The Mobile Shift: Changing Mindsets to Drive Growth
10:00 AM November 09, 2016
Mobile technology has irrevocably changed
how people consume content, discover new products or services and ultimately make purchases on those products. But while many eager and innovative marketers are jumping on board with mobile-based marketing, a large percentage of them are overlooking a key component for success. Despite investing in the right tech, they are building strategies based upon what they know about desktop-first measurements and performance indicators. This is a critical mistake that can hamper any marketer's ability to succeed in driving growth. Which is, after all, the primary goal of any marketing agency, brand or company.
Enhance Website Performance With Visuals
5:22 PM November 07, 2016
As a business owner, it behooves you to take a
page out of the best-selling books with regard to optimizing the performance of your website. When website visitors are engaged, they spend more time on your website. The more time they invest, the more likely they are to give you their contact information. With this crucial information, you can “close the deal” – and ideally open a new and profitable chapter for your business.
Picture the possibilities
3 Tips to Create Successful Online Video Advertising
10:00 AM November 05, 2016
If a picture is worth 1,000 words, an online video might be worth a million clicks.
Online video advertising has quickly become one of the most important tools businesses can use to build their brands. Videos can entertain, education and inform. But more importantly, they can inspire action.
Here's a look at three ways you can put online video advertising to work for your company:
Cut Through the Noise: Social Media Planning Tips that Get You Heard
4:00 PM November 04, 2016
Digital technology has forever changed the way people view media. Tablets, smartphones, even watches, are increasingly used for consuming media of all types. Today, every action you take on social platforms needs to be a part of a larger marketing strategy. Every post, tweet, and comment must be guided by a plan designed to achieve your brand’s goals. As a digital planner, it’s important to distribute content on the right media platform.
Which Mobile Ad Format Works Best For The User Experience?
10:00 AM November 03, 2016
Creating mobile ads is both an art and a science. Successful ads don’t disrupt a site so much that visitors become aggravated with the ad, yet they are designed to get attention and engage visitors. New research reveals the best way to strike the proper balance.
Why Your Business Should Produce Press Releases
8:36 AM November 01, 2016
It could mean the difference between toiling in obscurity and becoming a regional celebrity, soon to be channeled through the media “echo chamber” and then catapulting to fame and newfound fortune by way of newspaper articles, magazine features, talk radio shows and TV appearances.
5 Secrets To Creating Headlines To Capture The Attention Of Readers
11:00 AM October 29, 2016
"The difference between the almost right word and the right word is really a large matter--'tis the difference between the lightning bug and the lightning."
The Truth May Hurt, But It Pays to Know the Habits Of Website Visitors
5:59 PM October 27, 2016
Every business owner wants to believe his or her website is so visually appealing and teems with so much extraordinary content that people will absorb it thoroughly and progressively: starting at the upper-left corner, sweeping across the page and then proceeding in a similar manner – left to right -- to the bottom of the page.
How to Find, Fix and Prevent Under-Performing Content
11:33 AM October 25, 2016
In an era when so much marketing is done online, businesses need top-notch content that converts. Any content that’s not effective is hindering the overall marketing plan. If you’re looking to maximize your content’s potential, here’s how to find, fix and prevent underperforming content.
3 Successful Leadership Qualities
5:17 PM October 21, 2016
Many qualities of a great leader have been identified but there are a few that seem to stand out as being more important than others. The good news is that these qualities can be learned and they must be learned by the practice and repetition of a new inclusive business model. It's called the collaborative model, which its creator smartly acknowledges is not suited “for every situation." Still, business leaders who embrace this leadership model exude three qualities in particular:
3 Strategies to Help Close a Sale
5:56 PM October 19, 2016
No step in the sales process is as crucial as the close. If the sales team can’t close, how effective a campaign is at generating qualified leads or how adept marketers are at meeting targets’ needs doesn’t matter. All sales processes work towards the one, crucial moment -- the close. Here are three strategies to help your sales team make sure that moment is a success.
Words That Gain Attention
10:00 AM October 17, 2016
In an era when people are bombarded with messages, marketers have to find a way to cut through the sea of advertisements and get their own message heard. One of the best ways to do this is by incorporating specific attention-grabbing words into marketing materials. Here’s a list of some of the top words that gain attention.
History of Online Advertising
4:52 PM October 14, 2016
You don't have to love history to appreciate a retrospective look at online advertising. But a love of all things marketing or advertising might help. After all, while the events that have taken place since 1994 are fun to revisit, it's the lessons they've imparted that can most benefit professionals who have to make important decisions about advertising.
3 Things To Do When Running a PPC Campaign
5:10 PM October 12, 2016
You know those people – the kind who say attitude is everything.
While their perspective can be applied to many applications in life, it might come up a little short with pay-per-click advertising. Without dousing the sunny perspective of those optimists, the reality is your PPC campaign will shine only if you take three proactive steps.
3 Steps to Overcoming Marketing Challenges
5:03 PM October 10, 2016
What’s your company’s biggest marketing challenge? Generating traffic and leads? Choosing the right technology for your company’s needs? Or do you struggle to find top talent? Though every marketer shares the same goals, the individual challenges are unique. With this in mind, we thought it would be helpful to put together three steps you can take to meet your inbound marketing challenges head on.
3 Reasons Why a Digital Marketing Strategy is a Must for Your Manufacturing Business
5:14 PM October 06, 2016
It's OK to admit because you have plenty of
peers in the manufacturing industry who feel the same way: It's difficult enough to keep up with changes in your dynamic industry, but when you add marketing to your plate, you feel a case of “white-knuckle syndrome” starting to overwhelm you.
Let our marketing experts at ADTACK explain why a digital marketing strategy is a must for your manufacturing business – at least if you want to fortify your marketing efforts and reinvigorate your bottom line.
12:52 PM October 05, 2016
The face of SEO is changing thanks to large advancements in search algorithms. A decade ago, it was enough for search engine marketers to drop a bundle of keywords on a business page, throw some links around the web, and enjoy skyrocketing to the top of Google's ranking. Any Las Vegas SEO company worth their salt knows this is no longer the case, and would likely cringe at the suggestion.
Important Considerations Before Choosing a Domain Name
3:28 PM September 29, 2016
Choosing a domain name for your website isn't something that should be taken lightly. After all, it is a name that will be used to identify your website, therefore impacting not only your site, but also your brand. Make note of the following things you should consider before choosing a domain name.
Failure is Not an Option: Why You Must Launch Mobile-Friendly Email Campaigns
2:51 PM September 27, 2016
More emails are now opened on mobile devices than on desktops. Different studies cite different stats – anywhere from 53% to nearly 68% – but either way, the trend remains the same. Which means mobile-friendly email campaigns are no longer an option, they’re a must-have. What’s a mobile-friendly email? It’s one that displays optimally on both a mobile device and a desktop, ensuring it’s attractive and easy to digest regardless of where someone reads it. Fortunately, it’s fairly easy to make your email campaigns mobile friendly.
3 Surefire Ways to Close Deals Faster
4:54 PM September 22, 2016
For any business professional who has spent months reading, studying, analyzing, brainstorming, writing, revising, meeting, talking, discussing options, presenting and...waiting, it's one of the most exhilarating feelings in the world: Closing...the...deal. And it's worth saying slowly, for dramatic emphasis.
How to Help Struggling Online Customers
4:34 PM September 20, 2016
Are your customers struggling to complete their travel plans on your website?
With dreams of a tropical vacation, a customer wants to book a cruise to the Bahamas. He finds the perfect deal on your website. It is the right price, destination, and dates. It is simply perfect.
He fills out the booking page and, when he's done, he clicks "Book Now." Nothing happens. He verifies everything is filled out and clicks the button again. Again, nothing happens. He can't find a help section. He tries it one more time and it fails again.
Totally frustrated, this customer abandons the booking and goes to a competitor's website.
Multiple Generation Marketing
4:03 PM September 16, 2016
It's the difference between quilt shops and Cuervo shots, an early afternoon nap and the nightlife, 140 characters versus a four-color printed brochure.
It's marketing your destination to multiple generations--and it's not always easy.
Yes, it is a new age of travel marketing, where millennials and more seasoned travelers are all on the move. And it's your job to attract them to your destination.
Billionaires Reveal How They Make the Most of Their 1,440 Minutes a Day
1:00 PM September 14, 2016
There are 1,440 minutes in a day and 1,000 times as many suggestions for how to make the most of every one.
No Link Between Short Subject Lines and Email Open Rates, Study Finds
5:18 PM September 12, 2016
For years, writers resisted the theory that shorter email subject lines translated to higher open rates, but they faced mighty opposition from people who huffed and puffed, “brevity is best.”
Now a recent study has blown all that huffing and puffing away.
Facebook vs. Ad Blocking
10:37 AM September 10, 2016
It was bound to happen. After all, technology is advancing at a pace unlike any other time in history.
Almost as soon as disruptive ads became ubiquitous, programmers started looking for ways to make them more effective.
And they succeeded--even at getting around ad blockers.
In August, Facebook announced it had created and begun using software that essentially shuts down all ad blockers. The result is Facebook users will no longer be subjected to random ads of little interest to them. In fact, they'll be served ads that better align with their personal and professional interests.
But not everyone is happy about it.
Destination Marketing Success
5:19 PM September 08, 2016
Ah, destination marketing--the art and science of promoting cities, states and even regions as great places to live, work and play. It's the reason Colorado's tourism agency puts up billboards in Iowa, Minnesota and Wisconsin every summer. It's probably at least partially responsible for a lot of long car rides across the country, as families road trip their way to popular tourist destinations like the Grand Canyon, Yellowstone and Disney World.
Four Ways Hotels are Becoming "Smart"
5:26 PM September 06, 2016
Thanks to smart phones, people are always connected wherever they go – even when they are on vacation. More than 85% percent of today’s travelers own a smart phone or tablet. More products are turning “smart” to integrate and adapt to this technological society, including hotels. These cutting-edge hotel technology trends are changing longstanding standards in the industry and allowing hoteliers to provide guests with more personalized experiences.
Engaging Clients Via Social Media to Grow Your Tourism Business
1:04 PM September 02, 2016
Part of the excitement of traveling is exploring the area, learning about the culture, and experiencing new adventures. Regardless of whether you are a local tour guide, plan multiple city itineraries, or offer adventure activities, social media (Google+, Facebook, Twitter, etc.) is a necessary tool these days. Here's what you need to know about marketing your business via social media, and in turn, increase your business.
Finding the Right Tone With a Well-Integrated Live Chat Feature
5:12 PM August 31, 2016
Incorporating live chat with your business’ website can help increase visitors’ time on page, improve conversion rates and reduce the number of phone calls your company’s reps receive. Live chat features, however, are only effective if they complement -- and don’t detract from -- a website. If you’re looking for ways to improve your business’ website, here’s how to properly integrate a live chat feature to improve the customer experience and your company’s conversions.
Driving Revenue & Customer Loyalty: There's an App for That!
2:21 PM August 29, 2016
In the business world, every customer counts. Every time someone walks through your front door, whether it's in a brick-and-mortar location or online, you're presented with the opportunity to make a sale. Most of the time, consumers already have an idea of what they're looking for well before they stumble upon your store.
The Key to Better Click-Throughs: Noteable Headlines & Meta Descriptions
5:11 PM August 26, 2016
You’ve finally mastered the art of creating great content. But while we all know content is king, it cannot exist in a vacuum. Whether it’s meant to teach, persuade, or entertain, you have to drive people to it so they can read it. With online content growing at a phenomenal rate, capturing the attention and imagination of readers has become even more challenging. Audiences now make split-second judgments about what to read, so you’re going to need to make your articles stand out. Two proven ways to get those all-important click-throughs are by writing stand-out headlines and meta descriptions.
How to Increase Conversion Rates Through Email
5:33 PM August 25, 2016
You can lead a prospect to your website, but you can't make them buy something—unless your inbound marketing strategy includes a killer email campaign. Your strategy likely includes a mix of quality content, SEO, pay-per-click ads and an email campaign.
How Hotels and Resorts Can Generate More Leads
5:05 PM August 23, 2016
Hotels and resorts, like many businesses, must continually be adding prospects to their internal database. Places that fail to constantly generate new leads for their sales team will see stagnant growth and, eventually, decreased business. If you run a hotel or resort, here’s a look at how lead generation can help your place and how to effectively acquire new leads.
After the Redesign - 5 Ways to Make Sure Your New Website is Successful
4:11 PM August 19, 2016
From the wire framing to the usability testing to the launch, a website redesign can be quite the experience—especially if you've never been through the process before.
By the time it's done, you should have a website that works for your company and your customers while outperforming the competition.
But how will you really know if your new website is performing as well as it can and delivering consistent conversions?
6 Ways To Keep Your Clients Happy
10:30 AM August 17, 2016
The signs are often subtle: your phone calls aren't returned as promptly as usual or you hear a sarcastic comment during a meeting or a mumbled remark after one is over.
Clients rarely part ways with a company over one misunderstanding or even one missed deadline. Tension and discontent builds over time, which is good because when your gut sends the “something is wrong here” signal, you usually still have time to mend the breach.
The Top Three Myths about Google AdWords
2:59 PM August 15, 2016
Google AdWords is a well-known service for advertising your business online with pay-per-click ads. But despite its familiarity, many people are scared to actually use them due to unfounded fears and misunderstandings. Knowing the truth about these common myths and misconceptions about AdWords can help you create a successful ad campaign for your company.
How to Prepare for the Unexpected
5:16 PM August 11, 2016
It may sound illogical, but you can plan for the unexpected. You may not know what will happen, but it’s smart to work from a place that considers there will always be inevitable surprises. Plan ahead by creating a playbook that offers up a range of actions you can take when curveballs are thrown and setbacks occur. Marketers are constantly dealing with a changing world, so if you take proactive steps to adapt and embrace change, you’ll find yourself ready to face whatever comes your way.
Middle of the Funnel Content: Where Relationships Are Born
4:39 PM August 09, 2016
Middle-of-the-funnel content doesn’t always get the same attention as content aimed for the other parts of the funnel, but it should. In fact, some experts consider it the most important part of the funnel, and for good reason. If top of the funnel is the first date, and bottom of the funnel is “I do,” the middle is where a solid relationship is built. Also known as the consideration phase, the middle section of the sales funnel is actually made up of four parts: the lead, the marketing qualified lead, the sales qualified lead, and the opportunity.
10 Tips to Make Your Writing More Concise
5:20 PM August 08, 2016
They say the worst thing you can do when you write is waste a lot of time and space on virtually hollow words that really don't say much, also seems pointless at best.
The Anatomy of a White Paper
12:38 PM August 05, 2016
White papers are one of the most powerful marketing tools available, and when used as part of your overall content marketing strategy, can yield a number of successful outcomes. A good white paper can help to generate leads for your business by enticing visitors to download valuable information with just a hint of persuasion, but a great white paper can also help strengthen brand image, highlight your level of expertise, expand your mailing list, and improve your social media presence. The question is, how do you take your white paper from good to great?
How to Capture the Attention of Travelers on Social Media
4:03 PM August 04, 2016
From researching and planning the trip to sharing happy memories with family and friends, social networking has changed how people vacation. Having a solid presence on social media is imperative in the travel and tourism industry. The days of simply setting up a website for your travel business are long gone. Now, you need a creative and focused plan on how to capture and maintain your customers' interest using the power of social media.
Make Your Tourism Business The Service Destination for Travelers
4:19 PM August 02, 2016
With the global reach of the Internet, businesses in the tourist industry deal with competition from not only local tourism and travel firms but also companies located around the world. For your business to surpass this competition, you must regularly revamp your marketing strategy to meet the ever-changing behaviors and demands of your target audience. One of the best ways to achieve this task and make your business the destination for tourism-related services is by focusing on inbound marketing.
Be Quick About It: Write Content for Today's Readers
3:10 PM August 01, 2016
Medical writers have been following the “script” for years: They write in short, concise sentences. They employ verbs; they eschew most adjectives. And whatever they're writing, they make their purpose clear by no later than the end of the second paragraph. As a group, physicians are also notoriously pressed for time that their acolytes know they must communicate in what might be called a “less is more” manner – or risk their boss' ire.
Street View Inspires Creative Vantage Point – Right On the Ba-a-ack of Sheep
10:00 AM July 29, 2016
Everybody knows necessity is the mother of invention. The people of the Faroe Islands have shown necessity also can be the mother of creativity, at least with regard to Google Street View.
9 Keys to Improving Your Communication Cues
11:49 AM July 28, 2016
Everywhere you turn in this world, you're faced to communicate with friends, family and co-workers in order to build relationtionships. This is what makes the act of communication very important. Though, it's essential to bear in mind that correct communication is far from a simple process. Between words and body language, every message you deliver and receive comes complete with an entire tale to tell.
A Mini Guide to Digital Marketing Terms
5:13 PM July 27, 2016
If you’re new to the digital marketing world, you may not be familiar with the jargon that comes with it, particularly the acronyms. To help you catch up, we’ve put together a short glossary that’ll help – and keep you from continually searching for definitions as you read posts.
Facebook Goes to the Office
5:24 PM July 26, 2016
Like any great company, Facebook is continually looking to innovate and increase its functionality. Facebook at Work (or FB@Work) is its newest, most exciting endeavor by the social media giant that strives to streamline workplace communication and position the company as the top tier networking tool, both in the office and at home.
Wearable Technology in the Workplace: How Tech is Transforming Work Equipment
5:20 PM July 25, 2016
While morning show hosts and millennial blogs tend to focus attention on the 'fun' and 'glitzy' examples of wearable tech, like fitness trackers and smart watches, the bigger impact of this shift is how technology gets utilized in the workplace. That's because while many of today's so-called 'innovative' new products require the defining of new problems they then solve, wearable work technologies much more frequently bring solutions to problems that have plagued industries for decades.
Put Yourself in Their Shoes: How Empathy is the Heart of Marketing
4:26 PM July 22, 2016
All good content marketers have an agenda, but they also understand to go beyond the brand-forward approach of traditional marketing. At the center of the most successful content marketing strategies is a heartfelt effort to make an emotional connection with the target audience. It often seems like there’s a fine line between the egocentric and the empathetic approach to content marketing, and knowing the difference is vital. You have to understand the customer journey, the customer buying cycle, and customer insight if you want a true connection.
4 Ways to Nurture Your Audience Further Down the Sales Funnel
4:21 PM July 21, 2016
As a business leader, we can only assume you love your company; otherwise, you wouldn't be successful. When you love your business, you have to have affection for your customers (at least to a certain extent), and that relationship requires attention and nurturing just like any other relationship in life.
How Push Notifications Can Help Your Website
9:00 AM July 20, 2016
Website push notifications can help your company in a variety of ways, such as increasing traffic, leads, and sales. These clickable messages can be sent to subscribers that choose to opt in, allowing you to send them useful information, including the following:
3 Tools to Help You Navigate Trending Content
1:24 PM July 19, 2016
We live in a world of ever-changing ideas and never-ending evolutions. Consumers' attention spans are short, and if you want to stay top-of-mind, you have to know how to be relevant at all times. This means you have to understand how to navigate trending content so you can stay at the forefront of concepts and conversations, allowing your audience to view you as an authority figure when they're searching for the stuff you offer.
Want to See Profits Grow? Invest in a CRM System
12:08 PM July 15, 2016
When placed at the heart of your business strategy, customer relationship management (CRM) technology can help win you new customers – and better serve the ones you already have.
5 Steps to Pinpointing Your Traffic Slowdown
5:15 PM July 14, 2016
As a business, it is normal to be concerned with the amount of traffic that your website receives. Traffic means that your business will be presented with more opportunities. Don't let the traffic numbers for your website get you down, instead, use this guide to pinpoint the source of your traffic slowdown and experience smooth sailing for the rest of the summer.
4 Tips to Staying Motivated At Work
5:28 PM July 13, 2016
It happens when you least expect it. One minute you're walking through you're office door full energy and enthusiasm, the next your motivation wanes.
Sharing is Caring: How to Get Others to Share Your Posts
5:01 PM July 12, 2016
If you want more exposure for your content:
Make your posts nearly effortless for your readers to share and you’re well on your way to successful posting.
Build trust with personalized emails
2:07 PM July 11, 2016
Other business professionals have doubted the staying power of email marketing, but not you. While new channels threatened to shake its dominance, you remained convinced of the viability and effectiveness of email outreach efforts.
The Most Important Letter in a Blogger's Alphabet: The Letter R
9:30 AM July 08, 2016
The purchasing funnel has long been a place where sales and marketing folks come to odds with each other. Depending on which side of the fence you're speaking with, each team contributes to the detriment or success of the funnel's fulfillment. Although the sales and marketing teams of companies are quite intertwined, they typically speak very different languages.
Noteworthy Blogs Don’t Just Happen : Top 5 Ways They Unfold
5:03 PM July 07, 2016
Producing a great blog that attracts the readers you want requires consistency, resourcefulness and creativity, day in and day out. The payoff? Higher traffic, loyal followers, better leads and if all goes according to plan, more customers. While there’s no one “right” way to guarantee a winning blog, there are some common traits that the most successful blogs out there share. Here are five of them:
5 Simple Ways to Boost Writing Productivity
5:26 PM July 06, 2016
As a business leader, you have a million things to do every day. You're balancing payroll, helping customers, negotiating with vendors, and, every now and then, you get to have lunch, too. There's a lot going on in your day, and your to-do list is often a lot longer than a typical shift could ever accommodate. When things get busy, marketing is often one of the first things to fall by the wayside, but quality content is what will help keep your business in front of your customers.
Elicit a Rainbow of Emotion With Your Marketing
5:17 PM July 05, 2016
Humans respond emotionally to color and form almost immediate and lasting impressions from this deliberate choice of expression. For businesses, the stakes are even higher because color represents their brand and image – two intrinsic qualities that instantly communicate volumes about a business' style and underlying values.
4 Strategies For Identifying Your Industry's Influencers
4:25 PM July 01, 2016
We recently wrote about influencer marketing -identifying and engaging with those who hold power in your industry – and how it helps your reach your targeted audience. But how do you find those influencers?
3 Online Marketing Strategies for Attracting Qualified Leads
5:22 PM June 30, 2016
You may have a solid marketing strategy that includes consistent blog posts, regular promotion of your content, and beautiful email capture campaigns, but are you attracting people who will actually become long-term customers?
4 Ways Content Can Bridge the Language Barrier Between Sales & Marketing
5:09 PM June 29, 2016
In life, not much is certain but death and taxes. In the business world, you can almost assuredly add one more item to the list: Sales folks rarely ever speak the same language as the marketing team. While it's quite obvious these two teams need each other, more often than not, a language barrier exists between sales and marketing that can inhibit success and growth for those unable to bridge the gap.
4 Methods For Obtaining More High Quality Referrals
9:30 AM June 28, 2016
It doesn't matter how much money you spend on an advertising campaign, a referral from a third party is often much more convincing than anything you might have to say about yourself. Customers are more likely to trust someone that's had a business experience with you. Referrals can help boost your reputation, so it's important you obtain as many as you can. The following are four ways you can get more referrals from your customers:
The Importance of Cross-Channel Marketing
11:00 AM June 27, 2016
Cross-Channel marketing is a strategy many marketers are beginning to implement in order to extend their reach as well as to provide consumers with a more seamless experience. So what exactly is cross-channel marketing? Not only does it consist of using multiple channels, from online marketing to TV marketing, but it allows you to integrate your marketing efforts so the various channels you use complement one another.
Don't Give Up! Ways to Up Your Social Media Game
11:30 AM June 24, 2016
There’s no profound mystery in the process of improving your social media content. If you want to create powerful content that engages readers; start by finding out what makes their hearts and minds tick. The more you understand what’s on your readers' minds, the more effective you’ll be at reaching them with content they’ll want to share. Here are five steps you can take today to make that happen.
3 Design Elements To Make Your Images More Effective
10:00 AM June 23, 2016
When it comes to creating content, visual images are some of the most effective forms of content you can use. One of the reasons for this is because images tend to drive more social engagement than written content.
The Differences of Google Analytics and Google Analytics Premium
8:30 AM June 22, 2016
To pay or not to pay, that is the question--especially when it comes to comparing the free version of Google Analytics to Google Analytics Premium.
3 Reasons You Don't Want to Cut Back on Marketing When Business is Slow
9:30 AM June 21, 2016
In any industry, business goes through ebbs and flows. When business is booming, it's often easy to see how your marketing efforts make a big impact to your bottom line. When the tidal wave hinders a bit, however, many business leaders think the marketing budget is the first place to cut expenses. Cutting back on marketing when business is slow can be a bad idea for a number of reasons. Here are a few good ones:
Polish Your Business Email Presence
12:28 PM June 20, 2016
Contrary to reports of its demise, email remains not only a dominant means of communication, it continues to surge in popularity.
3 Ways to Build and Grow Your Audience
5:09 PM June 17, 2016
One of the main goals of your online marketing strategy should be to build an audience and to continually grow it. You can't market your brand without an audience, after all - and the bigger your audience gets, the better your odds will be at capturing and nurturing more leads, which will eventually turn into more sales. The following are three strategies you can use to build and grow your audience:
Get Inspired - 5 Essential Digital Marketing Resources You Need to Use
10:15 AM June 16, 2016
Digital marketers who pride themselves on creativity, dedication and reliability know a great deal of what they do depends on up-to-date information and data. Without their arsenal of digital marketing resources, building integrated marketing strategies for their clients is an almost impossible task.
How Enthusiasm Positively Impacts Workplace Projects
2:04 PM June 15, 2016
Are you excited about what you do? We certainly hope so! While you are probably the biggest ambassador of your business, it's important to remember that tough times and difficult project do happen. When the lull comes, it can seriously impact the outlook of your company if you're not careful. Enthusiasm is easy when things are going great, but it's imperative you keep that high going even when times are slow.
3 Reasons Why Influencer Marketing is an Essential Part of Your Social Media Strategy
10:30 AM June 13, 2016
The importance of social media marketing in this day and age can't be overstated. The value in being able to engage directly with your audience should be pretty clear. However, one important social media marketing tactic you shouldn't forget about is influencer marketing.
Can There Be Too Much Marketing?
11:00 AM June 10, 2016
Too much of anything is rarely a good thing. This includes marketing. Whether you’re the owner of your own online or brick-and-mortar business, the CEO of a multi-million-dollar corporation, or the designated Marketing Director at an agency, you know combining just the right mix of marketing channels with engaging messages is both an art and a science. Can you be doing too much marketing?
Twitter's New Rules
11:30 AM June 08, 2016
When Twitter exploded onto the social media scene, people discovered just how powerful a mere 140 characters could be. Now that Twitter has become a valuable platform in your marketing program, they are getting ready to roll out upgrades that will allow more freedom in reaching prospects and promoting your brand.
5 Characteristics of Successful Leaders
10:00 AM June 06, 2016
Successful people come from all walks of life. They are born in different corners of the world, walk in various types of shoes, and leave their footprint impressions on a variety of people along the way. Although each individual is quite unique, you might be surprised to find most successful leaders, regardless of how different they may be, often have very distinct similarities when it comes to their routine habits.
4 Reasons Why Single Channel Marketing Can't Cut It
2:00 PM June 03, 2016
In a world where most people have multiple devices designed to serve different purposes, businesses likewise need to develop various channels of advertising if they want to garner an audience.
Struggling with Social Media? Try These Strategies
12:00 PM June 01, 2016
Social media is a necessary part of online marketing, but simply creating a few profiles isn't enough to propel your brand onto the social scene. Building strong relationships with your followers, like any real life relationship, takes a good amount of work, dedication, and commitment. That said, if you're like many busy professionals, the challenges associated with making and maintaining a great social media presence can seem overwhelming for a dozen reasons.
5 Helpful Tools for Efficient Facebook Marketing
11:00 AM May 30, 2016
Social media management systems can make it easier to track, create, and manage your content across social network channels such as Facebook. They allow you to see what’s being said about your brand and give you ways to better and more effectively engage with readers.
5 Benefits of Redesigning Your Website
9:30 AM May 27, 2016
As most business owners know, creating an online presence is vital to reach potential customers. Building a website gives your business a home base on the internet. However, not all websites are created equal. Below, we're sharing five reasons to give your website a makeover.
An Offer You Can't Refuse: How to Get More Click-Throughs
3:36 PM May 25, 2016
Better click-through rates (CTRs) – be it for ads, email or social media – mean higher relevancy, which we all know matters to every successful inbound marketing campaign. Increased CTRs are an important goal, but don’t lose focus on what really matters: conversion rates. Higher CTRs that don’t result in higher conversion rates, while not completely meaningless, don’t help grow your company or its bottom line. Here are some quick tips on increasing your brand’s click-through rates.
Social Media Content Calendar
5:29 PM May 23, 2016
It can be difficult for a business to consistently publish on social media. With a social media calendar, you can maximize online communication with customers while reducing effort by planning ahead. Learn more about what a social media calendar can do for you.
Mobile Vs. Responsive Websites
4:55 PM May 20, 2016
The average American spends more than 5 hours a day engaging with digital content, and more than half of that time is with a mobile device. Google is aware of how much time people spend on their smartphones and rolled out an update last year, giving a boost to websites that are mobile friendly. The evidence is in: you must have a mobile-friendly website to compete in today's market. Here's a look at your two options.
Ways to Refresh Your Marketing Mind
5:35 PM May 18, 2016
No one wants to get into a debate with a writer about the anguish of writer's block, but you know firsthand that the “content crunch” is rife with anxiety, too.
Refine Your Mobile App for Success
12:09 PM May 12, 2016
These towering numbers illustrate why companies looking to innovate are eying the mobile app world:
A Marketer's Guide to Instagram's New Playing Field
4:48 PM May 09, 2016
Instagram recently added a new algorithm that reorders images and videos appearing in a user’s feed based on their interests, as opposed to in chronological order. For the more than 400 million people using the site, it may be irksome, but for marketers, it’s creating quite a stir. For brands dependent on Instagram for a sizable portion of their business, this sudden change may seriously disrupt their marketing strategy. Here’s how it may affect yours.
You Know You Need Good Reviews; Here's How to Get Them
3:59 PM April 29, 2016
Our love of speedy communication has contributed to the denigration of the language – not to mention a precipitous drop in graceful, eloquent sentences.
5 Ways Businesses can Market Through Snapchat
2:23 PM April 21, 2016
Many businesses have become well versed in using Facebook and Twitter for marketing their companies and products, but may not be as familiar with Snapchat. Don’t miss out on a huge potential audience, since there are about 4 billion views a day on Snapchat.
Reach More Targeted Audiences with LinkedIn’s New Ad Feature
12:07 PM April 18, 2016
Marketing on LinkedIn just got easier and more efficient. The network has debuted a new targeting feature for marketers which will allow them to use their own demographics and other data to reach audiences in a more targeted and effective way.
How Google’s Ad Layout Changed PPC
1:41 PM April 15, 2016
When Google changes the configuration of its letters to mark a national holiday - as it often does - people notice, comment and critique. So when Google makes a fundamental change, as it recently did to its ad layout for desktop search results, it's no understatement to say the world noticed.
Does my Website Need a Blog?
4:35 PM April 14, 2016
Every business has a blog, right? Maybe, but a better question might be, do they utilize it correctly – or at all? Various surveys suggest that approximately 50% of businesses with a website use their blog to drive sales and growth. And it works: over 80% of online consumers trust what they read on a blog, over 60% of consumers make decisions based on recommendations they read on one, and companies who blog receive over 95% more links to their site. If you’ve been asking yourself “Does my website need a blog,” we have some questions of our own for you.
Micro-Moments Make Maximum Impacts on Marketing
1:16 PM April 07, 2016
Each year, Google's Year in Search video provides a short, yet insightful, look back at what we were most captivated by throughout the prior year. A new term has hit with significant force, created largely around the way we interact with the world through searches and video views. Micro-moments, as they've come to be called, are those moment-of-interest inquiries that allow us to forge our way on a journey from curiosity to knowledge-consuming. Thanks to mobile devices and an endless array of information at our fingertips, we now have hundreds of intentional interactions with companies, products, and services each day.
Facebook Reactions Emoji: A Great New Way to Track Fan Engagement
8:24 AM March 28, 2016
If you haven't heard, Facebook rolled out a major revamp to their "Like" system worldwide, after months of testing in a handful of regional markets, called Facebook Reactions. Now, if a user holds\hovers over the Like button in a Facebook post, they're given six emoji to choose from: Like, Love, Laugh, Wow, Sad, and Angry.
Why You Should Increase Your Budget for Programmatic Ad Buying
3:39 PM March 04, 2016
Whether you’re the owner of your own business, or you're at the helm of a company's marketing department, you know keeping up with the Joneses and staying in sync with 21st century marketing initiatives is a challenge you face on a regular basis. Vying for the attention and business of new customers is not easy, but there are tools to help. One of the most noteworthy initiatives today predicted to continue to become the top marketing platform by 2020 is programmatic ad buying.
Speed is the Word: Optimizing Mobile Experiences
2:42 PM February 24, 2016
Speed is a relative term, particularly when you’re talking about the Internet. What was considered just a couple years ago to be a lightning fast experience would today be considered moving at a molasses pace. As speeds have increased, people’s expectations have risen regarding how rapidly they can move through mobile sites or apps. A recent Think With Google article lays out helpful advice for marketers on how to eliminate speed bumps and ensure your viewing audience’s need for speed is met.
In a Snap(chat), There's a New Player in Town
2:53 PM January 29, 2016
Even after all of the success that social media outlets like Twitter, Facebook, and Snapchat have had, they're still competing to win each other's audiences and as a result, your time and attention.
3 Tips for Publishing on LinkedIn Pulse
12:11 PM January 26, 2016
LinkedIn may be one of the oldest business platforms, but it operates with a youthful enthusiasm, constantly upgrading its core service and embracing new and exciting ways for its over 400 million world-wide subscribers to network and stay informed. In 2014, the popular platform announced members could begin to use its publishing platform, LinkedIn Pulse, a move many marketers cheered. With 100 million unique visitors doing a monthly check-in, it’s a powerful way to have your message seen and heard.
You're organized, all right.
3:26 PM January 19, 2016
You know exactly where to find the recommended dimensions for all social media image sizes, from Facebook to YouTube. You've stored some on your laptop and some on your cell phone and jotted down the rest on sticky notes.
3 Local Search Trends of 2015
9:02 AM January 15, 2016
Local marketing is an extremely powerful way for small businesses to connect with new customers in their area. It levels the playing field and makes it possible for smaller businesses to compete with bigger brands.
Big Business Opportunities Come in Micro-Moments
5:15 PM January 11, 2016
Here's something you've probably noticed in day-to-day life, but may not have connected to your marketing: People are often using their mobile devices in short bursts, rather than long sessions.
Top Stats to Monitor For a Successful Online Campaign
3:42 PM January 08, 2016
When running an online campaign, monitoring your stats on a regular basis is extremely important. Doing so enables you to determine what's working for you and what isn't, allowing you to adjust and change your campaign for optimal success. Make note of the following stats that if you're not already checking, you should be doing so on a weekly basis.
10 Mobile Marketing Stats
5:00 PM January 04, 2016
Mobile usage -and mobile marketing- have exploded in the last few years. It's increased so quickly, it's caught many off guard. Don't be one of them. If you aren't thinking mobile already, it's definitely time to get started!
Five Ways to Increase Your Email Engagement
4:50 PM December 23, 2015
Do you use email marketing to drive business? Even in the age of social media, email is still one of the most powerful marketing tools you have available. With email, you can send a targeted, personalized message directly to your ideal audience.
3 Facebook Holiday Content Topics
3:31 PM December 23, 2015
This holiday season, social media can bring big boosts to your sales!
Moment to Moment: How Today's Digital Consumer Plans Travel
4:00 AM December 11, 2015
Mobile technology has had an incredible impact on the way we live our lives, and its influence with consumers continues to grow. Marketers are beginning to understand that consumers interact with brands through a great number of impulsive acts, acts Google likes to call "micro-moments". 82% of the consumers they polled stated they evaluate purchase decisions in-the-moment. For marketers looking to understand the moments that drive consumers as they shop for things like airline tickets and hotel rooms, Google offers up these top defining travel-related moments.
3 Success Stories from Companies Using Pinterest
1:22 PM December 07, 2015
Pinterest, which has been described as "the world's bulletin board," used to be thought of solely as a site for crafting and other do-it-yourself projects. It has since evolved to become a very personalized search engine. The site also presents a creative way for companies to engage with customers and potential customers to find out what they're most interested in.
The Basics of Google Analytics
9:09 AM December 04, 2015
For online marketers, Google Analytics is an indispensable tool. When properly set up, it provides valuable insights that can be used to fine-tune any online advertising efforts. After you customize it for your company, you’ll be able to see where your site’s visitors are coming from, what content they're interested in and whether their visits are converting to sales (or any other desired outcome). If you’re involved in online marketing and haven’t fully implemented Google Analytics on your sites, here’s specific ways you could benefit from the tool.
What is Buffer and Can It Help My Social Media Posts?
11:05 AM November 30, 2015
Are you looking for an affordable and lightweight way to manage and schedule your social media posts? If so, Buffer could be what you need, but it's important to understand its limitations as well.
How Can You Take Advantage of Twitter's New Poll Feature?
10:59 AM November 23, 2015
Social media is a powerful marketing tool because it encourages engagement. When current and potential customers interact with your Twitter or Facebook posts, your brand stays visible and your customers feel visible too. However, Twitter polls take that interaction to the next level. Your readers' and followers' options are no longer limited to retweets, favorites or "likes". Now, they can voice their opinion and participate in marketing efforts by casting votes in multiple-choice polls.
Social Media Plans by ADTACK
8:00 AM November 20, 2015
Entering a new space means learning a lot of new concepts and terminologies. For example, if you wanted to try sailing for the first time in your life, requests to raise the jib and shouts of 'coming about' are likely to leave you scratching your head. You might watch as others, some younger and some older, are quick to action and know how to effectively maneuver the boat for fast and fun sailing. They're doing it amazingly, and you'd love to get to that skill level, but you're not exactly sure where to start or how best to proceed.
5 Factors When Designing Your Business Website
2:13 PM November 16, 2015
Your website is the hub of all your online activity, and needs to be treated with as much care and attention as a physical store. If you're getting ready to build or re-launch your website, pay attention to these areas to maximize its effectiveness!
Social Media Best Practices
3:00 PM November 13, 2015
Today, if you are in business, you know how important having a successful social media strategy is to getting your message and information about your brand out to your targeted market. So if you already have a social media strategy that is working for you, you are already a step ahead of the game; however, do not make the mistake of thinking that it can be ignored and left to its own devices. Social media is constantly changing, what may have worked for you last year, last month or even last week. Therefore, tweeking your strategy should be considered an ongoing process that needs to be customized for each social network you utilize.
Five Examples of Facebook Ads That Really Work
2:35 PM November 09, 2015
Jumpstart Your Inbound Marketing Guide Part Two
2:02 PM November 06, 2015
Jumpstart Your Inbound Marketing Guide Part One
1:57 PM November 02, 2015
Switch Gears into Results-Driven Inbound Marketing
You can either keep trying to jumpstart your traditional marketing system - or switch gears and charge up your marketing with a results-driven inbound marketing engine.
Learn how with this guide.
What is Facebook Audience Network?
9:00 AM October 30, 2015
Free Stock Photo Hack Using Google Images
12:03 PM October 26, 2015
Studies have shown that blogs with images can get up to 97% more views. Here is a quick way to find images for your blog using Google Images.
5 Great Websites With Free Stock Photos for Your Blog
10:59 AM October 23, 2015
Studies show over and over again that posts containing images for their blogs get far more views than posts that forego them. Author and blogging expert Jeff Bullas notes that post with images receive up to 94% more views! Adding one or more photos to each post increases your visibility because people tend to click on images and share them via social media.
If you’re a photographer you can, of course, use your own photos. If not, you have the option to buy them from a photographer or stock image website, or find free images. There are any numbers of places to find free photos available for public use. Most of the images fall under a creative commons license, so you’ll need to attribute them properly. Others have expired copyrights, meaning they have returned to the public domain.
What is the Best Digital Strategy for Consumer Packaged Goods?
9:21 AM October 19, 2015
For those representing consumer packaged goods, the digital marketplace has not always been a top focus area. Though not all brands have embraced the power of emerging technologies, at least when it comes to their marketing strategies, those that have are experiencing a positive impact.
It’s not just millennials who are turning to the web when purchasing. E-commerce presents opportunities for just about every market. There’s no arguing that convenience sells, and it’s hard to beat the ease of ordering a product, day or night, and having it delivered right to your door. Your product website should be easy to find, easy to read and easy to purchase from.
4 Websites You Can Get Marketing Blog Inspiration From
11:23 AM October 16, 2015
Whether you have your own marketing blog or are a business owner in need of some fresh ideas, it's a waste a of time seeking inspiration in all the wrong places.
One of the best ways to stay on track and inspire good topic ideas is to follow industry leaders known for highlighting the newest and brightest topics of the day. It's much easier to spot trends when you're on the front lines. Here are some of our favorite websites we recommend for blog inspiration and staying on top of marketing insights:
What is HubSpot?
9:44 AM October 12, 2015
At ADTACK, we utilize the strategy of inbound marketing using the HubSpot platform to measure our success for our clients. Inbound marketing encompasses a wide range of efforts and content, from blogs to social media to sharable videos. Its many goals include increasing brand awareness and boosting your rankings on search engine result pages so your target audience finds you more easily. It is not simply meant to sell you a product or service though marketers ultimately aim to do so. Inbound marketing tends to have multiple steps or processes your audience has to go through before they finally purchase a product.
What Are Twitter Moments?
10:18 AM October 07, 2015
Those who have been following Twitter’s attempts to solve their perceived “chaos problem” will be happy to know that “Moments” has arrived. Codenamed Project Lightning while in development, the project was tasked with the goal of making the platform easier to understand, especially for those new to the social media platform. What Moments are designed to do is group conversations and events into something readable, helping people feel they’re part of the entire conversation.
What is POUND Data and How Can It Help My Company?
9:18 AM October 05, 2015
If you use social media, whether Twitter or Facebook, then you know the name Buzzfeed and have likely stumbled across one of their many viral articles. This company beats its competing publishers not just because of their engaging content, but also by implementing underlying technology that enables the company's tech team to better understand what gets read and how it's share. Recently, they've shared one of their tools that could also help your company: POUND.
What is HubSpot's New HubSpot Connect & How Can It Help My Business?
9:00 AM October 02, 2015
At the 2015 Inbound conference, HubSpot rolled out a series of new features. One of the most interesting and important of these for businesses is the new HubSpot Connect. Interested in improving your communications? Here's how the new tool can help you:
One Cohesive System
The goal of this product is to bring together all of your customer data currently on a variety of apps together in one cohesive system.
5 Takeaways From HubSpot’s Inbound 15
10:00 AM September 28, 2015
For the past five years, the people at Hubspot – who coined the term “inbound marketing” – have been releasing their comprehensive report “The State of Inbound,” which identifies new emerging trends, along with marketers’ ongoing popular strategies. Over 3,500 professionals were surveyed to discover how their inbound marketing strategy was utilized to convert website visitors into leads.
There are some terrific takeaways from the 6th report, including one which indicates that companies who blog are 13 times more likely to generate a positive marketing ROI. Here are five survey conclusions we feel are worth highlighting.
What is HubSpot’s New Predictive Lead Scoring, and What Can it Do for your Business?
10:00 AM September 25, 2015
Heard rumblings about HubSpot’s brand new Predictive Lead Scoring, but not exactly sure what all it entails—or, more importantly, what sort of impact it might have on your business? Don’t worry, we’re here to help you understand this exciting new feature and what you can make it do for your business. We’ll give you a brief overview of the product, then offer you a simple ways it can be applied to your business to make your lead generation process more profitable for you, your partners, and even your prospects.
How Should I Respond to a Negative Review?
11:00 AM September 21, 2015
No business is immune from negative reviews. The Internet makes it easy for people to blow off steam, leaving disparaging comments about your business whether they’re justified or not. You may not be able to avoid negative reviews completely, but how you respond to them can make a big difference in how other customers – and potential customers – perceive your company.
The following are some essentials when responding to a negative review:
What is HubSpot's New CRM & How Can It Help My Business?
2:08 PM September 18, 2015
The new HubSpot CRM is built around the way consumers shop and buy online today. Integrating this tool with your company can revolutionize how your sales team organizes and pushes various sales efforts. Here are just a few ways that using the new CRM tool can help your business:
What is HubSpot's New Leadin Feature & How Can It Help My Business?
2:05 PM September 14, 2015
HubSpot's new Leadin feature provides unique website tools that enable you to easily get more information about your website visitors. This is an excellent content management system that enables you to better connect, track, and store data bout everyone who visits and fills out a form. It was built particularly with small businesses and entrepreneurs in mind and here's how it can help your business:
Before & After: Website Launch Checklist
10:00 AM September 11, 2015
Launching a new website can be a lengthy endeavor, but no phase is more critical than the few days immediately before and after its launch. This is the make-or-break window of action that will largely determine whether your site is a success or a flop. Use this checklist to help guide your rollout.
What is Dadvertising?
10:38 AM September 08, 2015
Dadvertising is advertising that features dads in a positive light in usually heart-warming and family-friendly advertisements.
How is Bernie Sanders Winning at Social Media?
10:00 AM September 07, 2015
However you feel about the politics of Bernie Sanders', there is one thing you have to admire about the 73-year old senator from Vermont's strong showing in the race for the Democratic presidential nomination: He knows a thing or two about social media (SM).
Sander's Twitter campaign #FeelTheBern, and his official FaceBook page have become the driving forces behind the large turnouts at Sanders' rallies throughout the country, and have helped to catapult him from a relatively unknown dark horse candidate into second-placed contender in the polls.
Four Legal Trends Advertisers Should be Watching
10:00 AM September 04, 2015
The legal landscape is continually evolving when it comes to the ad industry. Advertisers should pay close attention to these four trends to guard against running afoul of the law and being subjected to fines and lawsuits.
Which E-Commerce Platform Is The Best Choice For Your Online Store?
11:00 AM August 31, 2015
Ready to launch an online store? There are dozens of e-commerce solutions to choose from and many things to take into consideration before choosing one. On the surface, your choice may appear simple, as the goal tends to be the same: present a product and entice buyers to make a purchase. There are, however, key differences between systems; from hosted vs. self-hosted, to ensuring speed and ease of checkout, each platform offers its own unique set of benefits. Read this before deciding which e-commerce platform is the best choice for your online store and make sales soar.
5 Things You Can Do When You Pass Your HubSpot Certification Test
10:30 AM August 28, 2015
Dance DANCE DANCE
How Does Competitive Analysis Help your Business?
12:23 PM August 25, 2015
Competitive analysis is defined as “identifying your competitors and evaluating their strategies to determine strength and weaknesses relative to your own product or service.” Competitive analysis is a crucial part of both your business plan and your marketing strategy. Understanding your competition can help you gain valuable insights into the strengths and weaknesses of your own business.
In today’s marketplace, especially in light of the current challenging business climate, standing out from your competitors and developing your brand identity is more important than ever before. By examining your competitor’s product or service, profitability, marketing, sales, and organizational structure, you can turn inward and take a closer look at yourself. This is the time to make note of how you’re different and why consumers should choose you over your competitors.
Four Questions you Can Ask to Build your Buyer Personas
10:00 AM August 24, 2015
What are buyer personas and how can they help your business?
Inbound Marketing vs. Traditional Marketing
11:30 AM August 21, 2015
You've carefully thought about every part of your business plan but what about marketing?
While you hope to put your company in front of your audience at the right place and time, you should determine whether traditional or inbound marketing is best for you. The costs between the two can vary greatly, which may affect your revenue and market growth.
How to Write a Trending Article on your Blog
11:00 AM August 17, 2015
Inbound marketing is all about creating amazing content that captures readers’ attention and draws them to your website. But once you’ve got that great content, how do you get it into the minds of your target audience? How do you write an article on your blog that actually gets seen - one that goes viral? It’s not always easy to generate leads with your blog, so here are a few pointers to get your posts headed in the right direction.
Use SMART Goals to Launch your New Business
11:00 AM August 14, 2015
Launching a new business can be challenging. It’s important to develop a long-term goals-based marketing strategy that can help you stand out from your competitors, while developing your brand identity. If you need to reach certain website metrics such as visitor and lead numbers each month, the easiest way to track your progress is through a system dubbed “The SMART” goal framework, which stands for:
What Are the Most Important Digital Marketing Trends of 2015?
9:18 AM August 12, 2015
One key to a successful business is to continually look to the future. That doesn’t mean you don’t assess your current situation or focus on what’s going on in the moment—it simply refers to the nonstop evolution businesses require to stay valid to consumers.
5 Review Sites your Company Should Be Watching
10:52 AM August 07, 2015
Review sites have exploded in popularity over the past few years, as consumers seek to share their experiences - good and bad - with others and to research everything from landscapers to restaurants. Establishing and maintaining a presence on review sites can help raise your businesses digital standing and could increase your search engine rank. Good reviews are worth soliciting from satisfied customers. Bad reviews, on the other hand, can harm your business, especially if you have relatively few overall reviews to help raise your average rating.
7 Things To Consider When Content Marketing on A Budget
1:00 PM August 03, 2015
While content marketing may be more labor intensive than strategies that have been popular in the past, it represents an evolution in marketing that is more than a passing trend. Luckily, focusing on content and quality link earning strategies will yield lasting results and can be done on just about any budget. As long as you are willing to put in the time, content marketing doesn't have to cost you a thing.
5 Quick Tips to Help You Pass the HubSpot Certification Test
11:30 AM July 30, 2015
1. Watch each lesson plan at least twice
Each lesson is about 20 – 30 minutes. Invest your time into re-watching each lesson and you will fill in the gaps of your problem areas.
Passing the HubSpot Certification Test
9:59 AM July 27, 2015
What is HubSpot?
HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.
What Businesses Benefit the Most from Word of Mouth Marketing?
9:00 AM July 24, 2015
Word of mouth marketing (WOMM) is much older than any of the popular and highly-touted new media marketing methods, but it is only over the last few years that thousands of companies, both large and small, have rediscovered the benefits of this marketing method.
What to Know About Facebook Instant Articles
11:27 AM July 21, 2015
We have Facebook news that could affect your business. With over a third of the Internet's three billion users having a Facebook login account, this social network provides a massive marketing opportunity. Facebook is a great place to share content surrounding your company’s goals-- in fact, tethering Facebook to your outside content should be an integral part of your Facebook marketing plan. The way you can do this is about to change, thanks to Facebook changes known as Instant Articles.
What are Facebook Instant Articles?
5 SEO Factors More Important Than Keywords
2:34 PM July 17, 2015
Search Engine Optimization (SEO) is one of the most important aspects of any business website. If your website is not listed on the first page of search results, your number of visitors may drop. Being able to properly utilize SEO ranking factors can mean the difference between success and failure. However, there is more to SEO than just using keywords. Here are five SEO ranking factors more important than keywords.
5 Ways to Be More Efficient With Your Inbound Marketing
1:45 PM July 15, 2015
Although inbound marketing is a powerful, cost-effective marketing approach, it is also time-consuming. To minimize the amount of time that you spend on inbound marketing, you must be efficient.
4 Reasons to Consider Adding 'How-To's' to Your Content Plan
5:00 PM July 10, 2015
Content marketing may increase your online reach by 434%, so it is one of the most powerful inbound marketing tools at your disposal. Getting the most out of content marketing requires you formulate a strategy for defining which content topics will be the most effective for your company's lead generation efforts.
How to Generate Leads for Your Business
4:50 PM June 29, 2015
The internet serves as a direct connection between your business and millions of consumers. Unfortunately, there are about a billion other entities trying to snatch people's attention away from your marketing efforts. This can make lead generation via the web seem impossible. If you know how to approach it, however, doing so isn't as difficult as you might think. Here are steps to generate online leads for your business:
The Definitive Guide to Buyer Personas
6:24 PM June 15, 2015
While the ultimate purpose of a company's marketing campaign is to attract as many customers as possible, it is nearly impossible for marketers to reach and engage everyone. Marketers must launch targeted marketing campaigns designed to interact with likely customers. The best way to do this is with an array of marketing tools to show people how a company's products can solve their needs. But when and how should this be done? That is where buyer personas will come in.
Five Reasons to Incorporate Video into Your Marketing Strategy
9:00 AM June 12, 2015
For some time, content and images ruled as central features of launching new marketing campaigns. As withmost trends, however, the rising popularity of YouTube and other video sharing sites and apps have quickly become a crucial ingredient in any marketing and social media strategy as the majority of consumers and businesses shifting to the virtual world. From increased brand recognition, to better-landing page conversion, SEO, and sharing of viral content, videos have become a vital business component.
8 Things to Remember About Marketing on Pinterest
9:30 AM June 10, 2015
Since Pinterest’s debut five years ago the platform has experienced explosive growth. Today there are more than 50 billion pins on a billion boards. Even with the site’s massive popularity, many brands are not maximizing its marketing potential, or are unaware of its rapidly continuing growth.
Five Tips to Align Your SEO and Content Marketing Strategies
8:30 AM June 08, 2015
With Google constantly focusing on quality content through the many Penguin and Panda algorithm updates, SEO experts, and content marketers have had to constantly make adjustments and evolve to keep up with the changes. While most businesses treat SEO and content marketing as two separate entities, it is no secret the lines are becoming increasingly blurred, and the opportunities to align the two entities together should always be considered.
Fashion Retailer Innovates on Instagram
10:00 AM June 05, 2015
When businesses began transitioning their marketing efforts into the online space years ago, Google search was the primary reason for the change. Organic search and PPC were the only games in town, as targeted traffic became more attractive, and effective, than traditional endeavors.
6 Things to Avoid in Your Internet Marketing Strategy
9:00 AM June 03, 2015
Creating a marketing strategy can often seem like a daunting task. With so many different platforms and so much content available, it can be hard to determine what will resonate best with your buyer’s persona. While there are many things to be considered when crafting a strategy, it is also important to think about those aspects that should be avoided.
Important Things to Consider When Using Twitter Analytics
9:00 AM June 01, 2015
When it comes to social media marketing, Twitter has quickly become one of the premier channels to use over the past few years. Companies can use Twitter as a way to easily reach their audience on a daily basis, thereby helping them to build loyalty and trust. However, almost just as important as Twitter’s brand building capabilities is the customer data that Twitter can provide via Twitter Analytics. The following are some of the important insights companies can obtain by using Twitter Analytics:
4 Reasons Why Your Content Marketing Should Be Unique
9:30 AM May 29, 2015
While it is tempting to follow the lead of other businesses with innovative content marketing efforts, this can often be a losing proposition for businesses when developing a strategy.
Understanding Meerkat, Periscope: Live Video-Streaming Apps
10:00 AM May 27, 2015
The Internet has seen a fairly predictable progression in terms of the favored mediums for social engagement. First there were keywords; and then, images. Image optimization allowed posts to go viral more easily, ushering in loads of traffic over a short period.
Five Things to Consider about Seasonality and SEO
9:00 AM May 25, 2015
It is important to remember that seasonality, in this context, refers to the variation in the way users interact with search engines throughout the year. Therefore, seasonal SEO is the optimization of seasonal keywords in order to generate more leads and visibility in search engine results during certain times of the year.
5 Common SEO Mistakes to Avoid
11:00 AM May 15, 2015
Most businesses understand the importance of SEO (search engine optimization) in today’s increasingly Internet focused landscape. These strategies are necessary for increasing a company’s website ranking in an effort to increase exposure.
5 Reasons To Stay True To Your Business When Marketing Online
11:00 AM May 13, 2015
Selling items online opens the door to many new imaginative marketing ideas, but a website must still have a consistent business plan. While offering a collection of niches that neatly fall under one umbrella is essential, it's important not to drift too far from market niches with inbound marketing campaigns. Here are 5 reasons why a business needs to stay true to itself when marketing online.
7 Tips To Help Your SEO This Year
10:00 AM May 11, 2015
Previously, traditional SEO strategies were simple: stuff keywords into a website's content and acquire as many inbound links as possible. Over the years, however, search engine algorithms have evolved to ensure web users get the most accurate and intuitive search results. Below are some of the latest SEO trends to help businesses stay ahead of competition this year.
5 Things to Consider When it comes to Online Success and Seasonality
10:00 AM May 08, 2015
For some businesses, seasonal fluctuations play a large part of the sales cycle. When calculating sales and revenues, it does not make sense to expect the numbers to remain high before, during, and after peak seasons.
What To Know About Google's Mobile-Friendly Algorithm Change
11:00 AM May 06, 2015
Google often shakes up the web development community with algorithm updates for search rankings. The purpose of these changes is to refine search results for users, to help them find what they are looking for. Here are some details reflecting the April 21, 2015 change toward making websites easier for mobile users.
7 Tips to Developing An Effective Content Marketing Plan
11:00 AM May 04, 2015
Success with content marketing requires more than posting random blogs and hoping something sticks. It requires a well-developed and executed plan that connects consumers' needs and a company's goals. With that in mind, here are seven tips to developing an effective content marketing plan:
Learn How a Digital Marketing Agency Can Help You Blog for Success
11:00 AM May 01, 2015
How a digital marketing agency can help you blog
Blogging as a tool for online brand visibility is becoming one of the most important components for any successful strategy. A brand should be able to stand out amongst the many in the online space. To do this requires both experience and expertise, both of which a credible digital marketing agency will have.
Five New Tools to Help You Engage Customers in 2015
11:00 AM April 29, 2015
Online Customer Engagement
Current technology offers a variety of methods for interacting with and engaging customers online. Accelerated development of digital technology has intensified this growing trend among digital marketers. Targeting consumer interest, sales' leads and conversions are important steps in the online purchasing process.
Online Marketing Company in Las Vegas
11:00 AM April 27, 2015
When considering the fact that over 10 billion searches are done every month is the U.S. alone, coupled with the ever-changing landscape of SEO practices, the importance of partnering with an experienced digital marketing company cannot be understated.
Las Vegas SEO Company
9:30 AM April 24, 2015
SEO Myths to Leave Behind
Over the past couple of years, SEO has been an ever-changing landscape. In the beginning, keyword stuffing and massive amounts of inbounds links—even those that were unrelated—did the trick of getting a website ranked. Today, and in the foreseeable future, the best way to optimize seems to be through creating top-notch content.
Facebook Marketing: What Is It & How Can It Help Your Business?
9:30 AM April 22, 2015
Whether or not you enjoy spending time on social media, one thing can't be denied: its reach continues to grow. This appears to most firmly be the case for Facebook, as of the third quarter of 2014; Facebook had 1.35 billion monthly users. Savvy business owners should not ignore a platform of this size.
Irrelevant Practices Could Be Hurting Your SEO
9:30 AM April 20, 2015
The Value of LinkedIn Recommendations
11:55 AM February 10, 2015
As one of the largest social media platforms in the world, LinkedIn often loses out to Facebook and Twitter in search engine optimization (seo) publications by all but the most professional social media agencies. Unlike this pair of popular social outlets, LinkedIn has managed to maintain a decidedly professional bearing, where the businessperson can expect to find targeted connections. By putting out feelers correctly – which largely entails setting up a LinkedIn profile page the right way – clients, customers, referrals and more will gravitate towards the seeker.
What Is Inbound Marketing And How Does It Help Your Business?
5:11 PM January 12, 2015
In order for any business to survive it must continue to innovate and grow year over year. One of the most effective ways to do that is to increase sales and get more customers to buy a product or service. Because of this, lead generation should be the number one priority of businesses, regardless of the industry.