Should Your Company’s Website Advertise Pricing?
3:33 PM November 12, 2020
A big goal of your home services marketing strategy always involves highlighting what you offer that your competitors can't match. Of course, superior services and that level of value always come with a price, and you may find yourself in a situation where yours is a bit higher than others. Therefore, before you advertise your exact pricing on your company's website, there are a number of critical things you'll want to consider.
Are You Neglecting Certain Audiences with Your Marine Business Marketing Strategy?
9:56 AM November 09, 2020
One of the major things a lot of marine and boating businesses on the west coast in particular might not realize is there are actually a lot more people in their target demographics than they might think. The issue is far too many of these organizations build their marine business marketing strategy to reach people in the states the actually make up the coast – meaning California, Oregon and Washington. However, there are more opportunities out there than that – and with a slight adjustment to your current approach, you can put yourself in an excellent position to take advantage of every single one of them.
Best Business Digital Marketing Tools During COVID-19
6:35 PM October 26, 2020
Thanks in large part to the uncertainty that the COVID-19 pandemic has brought with it, marketers are looking for any opportunity to save money and maintain an effective marketing strategy at the same time. That's why we believe this is an important opportunity to pare down your toolkit to the bare essentials, leveraging the best digital marketing tools that offer the highest return on your investment. Not only will this allow you to reinforce the digital marketing best practices that have gotten you so far in the first place, but it's also a great way to create a rock solid foundation you can continue to build upon long after COVID-19 has finally left us behind.
Start Preparing to Adjust Your Marketing During the COVID-19 Holiday Season
4:41 PM September 24, 2020
The COVID-19 global pandemic is one of the defining events of 2020, and it will have implications that last well into the new decade. Today, the number of people who can safely gather in a single place has been reduced from the thousands to hundreds and now tens. Public places like shopping malls, bars, restaurants, movie theaters, and gyms across cities are shutting down. Meanwhile, office workers have also come to terms with the reality of working remotely full-time.
The Right Marketing Strategy Will Help You Identify & Engage Qualified Online Leads
7:39 PM September 17, 2020
For a smooth and effective sales process, lead generation is only half of the battle. The most important thing to know is how to identify qualified online leads and budget your time appropriately to focus on the lead that meets your specific criteria.
Harnessing Intent to Attract & Engage Customers with Content Marketing
5:17 PM September 10, 2020
One of the most important things to understand about your content marketing strategy is that in the end, every decision you make needs to be one executed with a specific goal in mind.
The Right COVID-19 Digital Marketing Strategy to Convert In-store Sales to Online Leads
12:31 PM September 08, 2020
"You use the in-store sales you already have, of course."
Thanks to the ongoing global pandemic, organizations of all shapes and sizes have had to seriously rethink their marketing efforts as they attempt to navigate this "new normal". As a result, the need for a forward-thinking, reliable COVID-19 digital marketing strategy has essentially become a universal need for all businesses in a short amount of time.
What Is Digital Marketing & Why Is It Vital for Your Business?
4:34 PM September 03, 2020
Internet traffic is continuing to increase, and it's smart for businesses to market to this growing online audience. People are increasingly using the internet to socialize, research potential purchases, shop and conduct their business. You can reach these internet users with digital marketing.
The Importance of Maintaining an Online Marketing Strategy During COVID-19
11:14 AM August 27, 2020
The economic upheaval caused by the COVID-19 pandemic has hit many businesses hard. In an effort to stay afloat, the first reaction of many is to put a hold on things, like spending and digital campaigns. But maintaining an online presence can bring a lot of benefits, including revenue, to keep you financially stable. Your marketing strategy during COVID-19 won’t necessarily look exactly like the one you developed pre-pandemic, but it’s important to keep your business top-of-mind with your customers.
The Ease & Advantages of Video Content Marketing
7:39 PM August 20, 2020
Video messaging is a powerful tool for any business owner seeking to expand their company. Here's what you need to know about video messaging and why it's an essential addition for your business's content marketing strategy:
How to Build an Online Presence
4:49 PM August 14, 2020
You may have heard how it’s important to build an online presence for your brand, but what exactly does that mean? A strong, recognizable online brand helps you gain the credibility and trust you need to attract and retain more customers. Whether your company conducts business online or not, a solid online presence makes it easier to:
How to Attract Customers by Adding Value to Your Existing Services
5:16 PM August 06, 2020
There's no denying that 2020 has brought challenges for virtually all businesses. Whether you sell to other business or directly to consumers, your customers are likely facing difficult times. Many consumers have lost jobs or at least income. Businesses, if they have been allowed to reopen, may be operating at a fraction of their pre-pandemic capacity.
Here's what Business Owners Need to Know About Ratings & Reviews
9:00 AM July 31, 2020
Thanks to the rise of widespread internet access and the surging popularity of social media sites, customers are increasingly turning to the internet to voice their displeasure (or satisfaction) with the companies they do business with. Here's what you need to know about online ratings and reviews and a few tips that will encourage satisfied customers to speak up.
Common Marketing Terms & What They Mean
1:13 PM July 27, 2020
A strong marketing campaign is vital for your company to sell its products and services to new and existing customers. Understanding common marketing phrases enables you to optimize the effectiveness of your marketing campaigns.
Expert Social Media Marketing Tips for Planning an Effective Strategy
11:25 AM July 24, 2020
Social media management can be fun and exhilarating, but the task can, at times, get overwhelming. It requires very high levels of consistency which, if not well prepared, can be challenging to achieve. This is where social media marketing tips come into play. For example, say you have an existing campaign on a product or service going on. It is four days into the campaign and you suddenly realize you have not posted anything since the campaign launch. You will likely hurriedly go through Twitter to find something you can tweet or post.
How to Create a Landing Page 101
4:50 PM July 16, 2020
A landing page is one of the powerful online marketing tools. It refers to a website page with a specific purpose of converting visitors into leads. Most businesses might be missing out on potential conversions due to poor designs of the landing pages. Since the objective is to increase leads, failure to achieve conversion is strictly on the inferior components of the landing page. Here are the basics of creating a high performing landing page to generate results.
Latest Consumer Trends Marketers Can Learn from Quarantine
10:30 PM July 09, 2020
The coronavirus pandemic has changed the attitudes and behaviors of consumers adapting to lockdown. Those stuck at home due to quarantine represent millions of dollars in losses for retail and service industries. However, these bored customers also present an opportunity for businesses to expand their markets and brand recognition. With the quarantine economy, there have been new consumer trends as individuals adjust to the changing norms in the wake of economic uncertainty. Here are some changes in consumer behavior due to the coronavirus pandemic.
Link-building Explained: The Benefits of a Healthy Link Profile
1:38 PM May 19, 2020
Link-building is the process of placing links to your website on other webpages. You don't place the actual links yourself; instead, you strive to have other companies and individuals link to your content.
Is It Worth Paying a Web Developer to Build Your Website when You Can Use a Templated One?
1:55 PM May 12, 2020
Whether you run a business, write a blog or operate an online store, you need a website for your business. A website provides a spot for customers, potential clients and industry partners to learn more about your product or service. The rise of YouTube and video tutorials have made it easier for people to learn how to do things from the comfort of their own homes.
Free Digital Marketing Resources to Utilize During COVID-19
10:43 AM April 08, 2020
The rapid spread of COVID-19 has created an unprecedented business environment for many companies. With many cities under stay-at-home orders, it's essential for businesses to adapt their digital marketing strategies to these changing times. This poses a challenge for many companies who have seen decreases in their sales and are now working with a smaller budget. Here are some free resources to help you adjust your operations to the COVID-19 crisis:
Making the Most of Your Marketing Strategy During COVID-19
3:54 PM April 07, 2020
The current COVID-19 health crisis has had an enormous impact on people, businesses and entire industries alike. The disruption caused by this virus has brought many demands with it, as businesses try to figure out how to keep running, while transitioning employees to work from home.
One of the biggest choices that businesses have to face is whether to stop or completely cut back on marketing during this pandemic. The short answer is no, as there’s historic proof to support this recommendation. A recent Forbes article exemplified that brands that invest in marketing during adverse economic times set themselves up for a higher competitive advantage when things turn around.
Being strategic is what matters the most while you continue to market, including messaging and channels. Here are some ideas for continuing your marketing efforts during these challenging times:
What Types of Companies Benefit from Content Marketing the Most?
1:05 PM January 30, 2020
Content marketing might sound like something that only large corporations or businesses in small, niche markets need to worry about. However, every company, regardless of its size, industry or intended audience, can benefit from content marketing. Here are just a few examples of companies that can benefit immensely from an effective content marketing strategy:
Why Hiring a Las Vegas Marketing Agency Is a Smart Move for Local Contractors
4:09 PM January 14, 2020
If you work as a contractor or subcontractor, it's important to take the right steps to effectively market your services to potential customers. Without effective promotion, you're potentially missing out on acquiring new customers that can help you increase your profitability. One solution that can enhance your marketing campaign is hiring the services of a Las Vegas marketing agency.
Why Your Business Needs SEO Now and in the Future
3:53 PM December 20, 2019
Search Engine Optimization, widely known as SEO, is an integral part of any business seeking to reach a wider audience and improve their marketing strategy. Simply put, SEO is the practice of improving your website’s online visibility so that it appears on the first pages of search engines when users search for information that relates to your products or services. While search engines like Google and Bing offer paid ads for businesses looking to market themselves, SEO allows you to leverage these platforms without paying for them.
5 Marketing Tips for Contractors to Spice up Their Businesses in 2020
10:12 AM December 05, 2019
As a contractor, you are not only responsible for delivering quality service, but also handling your marketing and ensuring that you land your next contract. Without the necessary guidance in the era of digital marketing, growing your business online can quickly become a daunting task. Here are a few marketing tips for contractors to grow their brands and increase revenue:
3 Tips for Marketing to Travelers via Facebook
10:15 AM December 03, 2019
In the second quarter of 2019, Facebook reported a whopping 2.41 billion active users, making it an excellent option to utilize for your social media marketing campaign. Facebook is an ideal site to market to travelers for multiple reasons:
How TV Viewership Is Changing and What This Means for Your Company
10:19 AM November 27, 2019
Viewers have a seemingly endless array of streaming services and viewing platforms to choose from these days. In fact, a whopping 27% of people between the ages of 18 and 49 either don't subscribe to cable TV or have canceled their subscriptions over the last 2 years.
How to Create a Better Buying Experience for Customers
10:09 AM November 25, 2019
Customers are increasingly dependent on their smart devices to assist them with the buying process. They use their phones to research prospective options and obtain as much information as possible about their alternatives. Consumer reliance on smart devices doesn't end when customers stop by a brick-and-mortar store; in fact, a surprising number of search queries take place when customers are in-store.
Top 4 Digital Marketing Approaches to Take Your Tourism Business to the Next Level
10:39 AM October 10, 2019
Digital marketing is becoming increasingly compulsory for businesses in the Tourism industry that are looking to appeal to the tech-savvy generation in this digital era. Most consumers do online research before settling on products to buy. In fact, statistics show that 95% of travelers prefer going online in search of travel destinations.
Having a solid digital marketing strategy
will not only boost your brand awareness and visibility, but will also grow your website’s traffic and, ultimately, revenue. To realize success with digital marketing, below are four key practices you should embrace.
Best Practices for Your Digital Ads
12:11 PM October 03, 2019
To achieve your advertising goals, you need to ensure that your digital ads are appealing to your audience and add value to their interaction with your page. Here are the best practices for your digital ads to ensure that you impress your ad users and increase click-throughs and conversions.
Five Things to Consider about Seasonality and SEO
9:00 AM October 01, 2019
Towards the end of the year, the world changes a little bit. Things get a little softer, jollier and the sales start. From Thanksgiving to New Years, there’s promotions and deals and your business wants to capitalize on the search traffic that the seasons generate, otherwise known as seasonal SEO.
Seasonal SEO is the optimization of seasonal keywords in order to generate more leads and visibility in search engine results during certain times of the year.
Every business has peak seasons during the year when their products are more popular than usual. Whether it's during holidays or any other occasion, your marketing plan may need to change to make the most out of increased traffic.
With seasonal SEO, when harnessed correctly, can be profitable for your business. Things you should consider when implementing these techniques include:
Engaging Clients Via Social Media to Grow Your Tourism Business 
6:58 AM June 18, 2019
As a tourist, part of your excitement comes from exploring the area, learning about the culture, and experiencing new adventures.
As a local tour guide, you know that you need to utilize social media as a necessary tool. Marketing your business using every means possible is vital and in turn, will help increase your guided tours and attractions business.
Struggling with Social Media? Try These 5 Tips!
8:28 AM June 17, 2019
With an estimated 2 billion people on social media, it has become a necessary part of online marketing. However, simply creating a few profiles isn't enough to propel your brand onto the social scene.
Building strong relationships with your followers, like any real life relationship, takes work, dedication, and commitment. However, if you're like many busy professionals, making and maintaining a great social media presence can seem overwhelming for dozens of reasons.
The Definitive Business SEO Guide for 2019
7:04 AM June 16, 2019
SEO is constantly changing and it can be difficult to keep up with. Originally, keyword stuffing and massive amounts of inbounds links—even those that were unrelated—did the trick of getting a website ranked.
Today, and in the foreseeable future, the best way to optimize will be through creating top-notch content. With Google Rankbrain and other updates, content that is relevant seems to be king, rather than keyword focused.
Don’t get lost in the crowd. There’s a few guidelines to help make sure that your site pops up for the searches you want.
Picture This: Ultimate Guide to Photos on Social Media
7:02 AM June 15, 2019
You’ve set aside time daily to post, interact and engage on social media. You know where to find all the files and you know the message you want to convey.
Now you can spare yourself valuable time by consulting our cheat sheet below, compiled with the help of Hubspot's blog post. All data is given in width by height unless otherwise stated.
Harness a Culture to Set Your Travel Business Apart in 2019 [How to guide]
7:18 AM June 14, 2019
Nowadays, businesses in the tours, attractions and tourism industry deal with competition from not only local competition but also companies located around the world.
With social media’s ever expanding reach, your tourism business has 2 choices.
Anatomy of a Great White Paper 
8:30 AM June 11, 2019
As one of the most powerful marketing tools available, when used as part of your overall content marketing strategy, white papers can yield a number of successful outcomes.
A good white paper can help to generate leads for your business by enticing visitors to download valuable information with just a hint of persuasion, but a great white paper can also help strengthen brand image, highlight your level of expertise, expand your mailing list, and improve your social media presence.
The question is, how do you take your white paper from good to great? Here’s our surgical breakdown.
Don't Give Up! 5 Ways to Up Your Social Media Game (Plus 1 Bonus Tip)
8:01 AM June 07, 2019
Social media has become the focal point of society. Everyone from high schoolers just getting their first accounts to the leader of our country seems to be plugged in, sharing, and talking online.
It is the truth of marketing and sales that a business is expected to have an online presence. Unfortunately, not all companies have the time to dedicate to creating and cultivating an online presence. For the most part, social media operates as an afterthought.
Perhaps your company has decided to take a look at their social media and digital presence. The results haven’t been great unfortunately. There is good news for you though; all hope is not lost.
There’s no profound mystery in the process of improving your social media content.
[2019 Update] The Definitive Guide to Buyer Personas
7:47 AM June 06, 2019
A company's marketing campaign should be attracting as many customers as possible. However, it is nearly impossible for marketers to reach and engage everyone.
Marketers must launch targeted campaigns designed to interact with potential customers. Using the array of marketing tools available to show people how a company's products can solve their needs can position the company as an expert in their field.
But when and how should this be done? That is where buyer personas will come in.
It’s 2019:Do LinkedIn Recommendations Still Matter? (And How to Set up a Killer Business Profile)
6:45 AM June 05, 2019
As one of the largest social media platforms in the world, LinkedIn often loses out to Facebook, YouTube, and Twitter in search engine optimization publications by all but the most professional social media agencies.
Unlike the other popular social outlets, LinkedIn has managed to maintain a decidedly professional bearing, where the businessperson can expect to find targeted connections.
3 Reasons Why Content Marketing Should Be Unique (Plus 1 Bonus!)
7:30 AM June 04, 2019
As a business owner, it can be intimidating to see all of the successful campaigns already going from your major competitors. It can also be tempting to copy them and try to capture lightning in a bottle twice. Unfortunately, this can often be a losing proposition for businesses when developing a strategy.
3 Outdated SEO Practices Hurting Your Rankings [Plus One Bonus]
9:00 AM May 27, 2019
SEO or Search Engine Optimization is one of the most important factors that your website can rely on. When you are creating or maintaining your website you need to make sure that you are following all of the best practices recommended by Google and other search engines.
With ever-changing best practices, it is important to stay up to date on what works and what doesn’t. When optimizing your website, it is important to use caution as some previously used techniques now have the ability to get you severely penalized.
What is Inbound Marketing? How Can It Work for a 2019 Business?
8:30 AM May 25, 2019
[Updated May 21, 2019]
For any business to survive it must continue to innovate and grow year over year. Following trends and keeping up with new technologies are just some of the ways to gain and keep customers. Because of this, lead generation should be the number one priority of businesses, regardless of the industry.
5 Quick Tips to Help You Pass the HubSpot Certification Tests [2019 update]
11:00 AM May 24, 2019
SO, you're trying to pass the Hubspot Certifications.
We've been there. These tests are difficult to pass the first time. However, we do have 5 important tips for you to make it easier!
The Ultimate List of Do’s and Don’ts After a Negative Review
11:28 AM May 23, 2019
Unfortunately, no matter what industry you work in, it’s impossible to make everyone happy. With today’s technology however, it’s easier to have a small situation blown out of proportion and plastered all over social media sites.
No business is immune from negative reviews. It’s frustrating, yes, but how you respond to them can make a big difference in how other customers – and potential customers – perceive your company.
Sometimes, even the simple act of reading and responding to a negative review can change a customer’s “I’m never coming back here!” to a lifelong customer. While rare, with the right response, anything is possible.
Passing the HubSpot Certification Tests [2019 edition]
5:24 AM May 23, 2019
[Updated May 2019]
The HubSpot Academy is comprised of 12 separate certification courses, each designed to specifically elevate your inbound marketing strategy to help grow your business.
5 Things You Can Do When You Pass Your HubSpot Certification Test
2:59 PM May 22, 2019
Finally. That happy green circle has appeared on your screen and you passed your Inbound or Marketing Software Certification tests. It feels really good. But what should you do with all of these happy emotions? ADTACK has some answers for you!
What Is Gadget Addiction and How Can You Prevent It?
10:28 AM March 25, 2019
Technology has become an ever-present aspect of our lives. From smartphones to smart TVs, such gadgets are almost never more than a few inches from our grasp. While this proliferation of technology has a lot of benefits, there are some major drawbacks. One aspect big tech corporations like Apple Inc. have been under heavy criticism for lately is the very addictive nature of these devices.
The Evolution of the Marketing Funnel
10:42 AM March 21, 2019
The marketing funnel refers to the multi-step process of converting your leads into sales. Prospective customers go through the following stages before they become paying customers:
Social Media Trends in 2019
2:54 PM March 11, 2019
If you want to reach more customers and boost your interactions with your existing customers, your social media accounts are an invaluable resource. With social media constantly evolving, you need to know what to expect this year. Here are a few social media trends to watch as 2019 progresses:
Why Take Advantage of Machine Learning in 2019
10:53 AM February 19, 2019
If you want to boost your company's sales, predict your customers' behaviors, optimize scheduling, and increase the functionality of your operations, adding machine learning to your business can help you accomplish all these things and more. Here’s everything you need to know about machine learning and how it can benefit your company:
Why Consumers Need to "Know Before They Go" and What That Means for Your Marketing Campaign
10:43 AM February 15, 2019
It is increasingly common for consumers to do research on most events, places and products they’re interested in. This applies to extended trips like vacations, and shorter activities, such as an evening spent at dinner and a movie. Below are a few reasons consumers want to be as informed as possible before embarking on a planned experience and what this means for your marketing campaign and digital content. It is important to recognize the customer intent behind a search query and adjust your message to match the purpose behind the search.
Increase Sales With Proven Lead Generation Techniques
12:19 PM February 05, 2019
The end goal of any marketing strategy is to sell a product or service to a willing customer, but your success depends highly on how well you generate interest in the product and convert those leads into actual sales. Lead generation is an integral part of this strategy, and it can take many forms.
Guidelines for Designing Universally Accessible Apps and Websites
11:57 AM January 24, 2019
An effective app or website needs to be accessible to everyone, including individuals with disabilities. If visitors with disabilities can't use your site or app, they're unlikely to purchase from your company. Remember, your content creation process should consider multiple disabilities, including:
2019 Web Design Trends
10:42 AM January 10, 2019
Web design trends are constantly evolving. Whether you’re building a new site or want to ensure your existing site is up-to-date, consider utilizing some of these tools destined to be the most popular web design trends of 2019:
How to Accurately Measure the Effectiveness of Your Social Media Strategy
10:47 AM January 04, 2019
Did you know 77 percent of the American population has at least one social media profile? Around the world, over 2.34 billion people use social media, and this number is expected to continue growing. Therefore, it comes as no surprise social media is one of the most effective marketing platforms for virtually all types of businesses.
Update Your SEO Strategy to Meet Consumer Demands
10:37 AM December 26, 2018
Consumers are dropping their once universal habit of conducting local searches by typing the words “near me” in the browser. They now expect searches to automatically produce results near them. It’s time to update your SEO strategy so you capture more local searches.
Take Full Advantage of Omni-channel Marketing
10:20 AM December 20, 2018
Today’s consumers engage with companies through many different channels, including physical stores, apps, social media, television commercials, websites, catalogues, and more. For any online content, they could be viewing from a computer, tablet or phone. Omni-channel marketing seeks to provide customers with a seamless and integrated experience, no matter which channel or device they are using. In order to achieve this, everything across these channels should be consistent and complementary.
To Post or Not to Post: The Instagram Algorithm Question Answered
10:08 AM December 11, 2018
To post or not to post. That is the question – at least when it comes to your Instagram account.
Should Marketing Campaigns Target Households or Individuals?
9:29 AM December 05, 2018
A targeted marketing campaign focuses on those who are most likely to use your product or service. Though you can target your campaign based on demographics, another detail to consider is whether your marketing efforts should appeal to households or individual members of the household. Targeting the right audience is a simple way to boost your sales and promote awareness of your brand.
14 Things All Small Business Websites Must Have
10:20 AM November 30, 2018
For small businesses, your website may be one of the most important ways to keep up with the competition, both big and small. However, for it to be effective, there are several elements that cannot be overlooked. Whether you're starting your site from scratch or just want to be sure your current site is up to par, check out the below list of essentials for your small business website.
How Much Copy Should You Put on Your Homepage?
4:15 PM November 20, 2018
If you want to create a new website or revamp your existing site, one detail to consider is how much content you should place on your site's homepage. The answer varies based on a few different factors. Some homepages benefit from longer copy, while others thrive with a short copy design. Here are some of the details to help you determine your homepage copy:
Create Attention-Grabbing Content by Following These Guidelines
10:47 AM November 16, 2018
With so many types of digital media readily available on the internet, it is important to produce content that instantly grabs the attention of prospective customers. To ensure your content is captivating enough to immediately attract your audience, follow these guidelines:
Why Advertising on Streaming Services Is Getting More Sophisticated
9:26 AM November 02, 2018
You already know the way people consume their content has changed. Instead of CDs or iPods, people are listening to their favorite music through streaming services like Spotify and Pandora. Instead of renting movies or sticking to standard channels, people are using streaming services like Netflix, Hulu and Amazon Prime. In short, more and more people are utilizing streaming services, and thus, that is where you as a business want to be. This is especially important because advertising on streaming services is more sophisticated and more likely to ensure you hit your target market, particularly when you compare with how traditional advertising works.
The Ins and Outs of Cookie Consent Notices
1:47 PM October 31, 2018
How the Rise of the Smartphone Transformed Modern Travel Planning
9:00 AM October 26, 2018
One of the first things many travelers do when planning a trip is pull out their smartphones. The smartphone now serves as an invaluable device for practically every stage of a vacation, from the early planning phases to the trip itself.
How to Successfully Optimize the Buyer Experience
10:17 AM October 19, 2018
The internet has made shopping easier than ever, and up to 84 percent of Americans are shopping for something at any given time. The widespread use of Wi-Fi and smartphones has given both consumers and marketers more opportunities to get what they want, but shopping across multiple categories of products can be overwhelming. Effectively using marketing tools like SEO for online shopping is vital to make the research process and shopping experience as easy as possible.
Four Ways to Make Your Instagram Stories Stand Out
9:47 AM October 12, 2018
Instagram stories have quickly grown in popularity since the feature was first introduced in August 2017. Despite its popularity, many companies dismiss this feature due to the fact that content expires 24 hours after it is shared. But, while its duration may be short, the impact of Instagram stories on your social media marketing can be tremendous. Here are four ways you can make your company’s Instagram stories stand out from the rest:
Using a Strong Visual Presence to Build Trust
9:24 AM September 28, 2018
Nailing down the definition of branding can seem tough, but once you start applying the concepts of branding to your products and assets, it becomes clearer to see. In a nutshell, branding is how you help consumers identify your company, your products and your services as distinct from your competition. It is how you convey everything you want people to know about your company in an instant.
Alternative Marketing Strategies to Sell More Tours and Activities
9:48 AM September 25, 2018
In today's society, it takes time, effort, and ingenuity to expand your tour-based business. Instead of depending on traditional marketing strategies, check out the following alternative solutions to reach more customers and grow your company:
The Personalized TV Experience
11:15 AM September 06, 2018
Personalized TV is an increasingly popular way for consumers to enjoy their favorite shows and movies. This innovative media form combines television with features of internet videos. Researchers expect it to revolutionize the TV viewing experience.
3 Ways to Make Your Direct Response Video Marketing Campaign More Effective
9:37 AM July 20, 2018
Video marketing used to be a primarily passive experience for potential customers. Once the audience viewed the video, there was no expectation of immediate action. However, research now indicates that prospective customers may prefer video marketing campaigns that incite them to act, be it by taking a poll or subscribing to a newsletter. If you are ready to implement a direct response video marketing campaign or need to make tweaks to an existing one, here are three things you can do to make your advertising as effective as possible:
How to Prepare PPC Campaigns for Voice Search
9:09 AM July 10, 2018
More and more people are using their personal voice assistants to enhance their everyday lives. Personal voice assistants have proved they have more than novelty value, as users are now asking Alexa or Siri for assistance with products they wish to purchase or services they want to utilize. Prepare your pay-per-click (PPC) campaign for voice optimization by following these three steps.
Cutting-edge Technology: Using Voice Assistants for Everyday Tasks
1:16 PM July 03, 2018
It is no secret that voice assistants, like Alexa and Siri, have revolutionized how we use our phones and smart devices. However, they can also transform the model companies use to market their goods and services to prospective customers. Voice assistants are capable of everyday tasks you can use to market your product and expand your digital advertising campaign.
How Artificial Intelligence Will Impact Inbound Digital Marketing
10:22 AM June 26, 2018
Inbound marketing is a digital marketing strategy that works to attract potential customers via your online presence. Instead of trying to fight other similar companies for potential outbound leads, inbound digital marketing requires you to create valuable online content that encourages customers to further explore what your company has to offer.
4 Critical Lessons to Help Grow Your Professional Services Business
4:54 PM June 19, 2018
As a service business, your job is to help your customers or clients be the very best they can be. You help them look better, present themselves more professionally, and provide tips to propel them to the next level of awesomeness.
5 Tips for Video Optimization
8:59 AM June 12, 2018
YouTube videos are some of the most exciting content you can create for your business – energizing your employees as much as your customers. While this surge of energy is still crackling through your business, capitalize on this natural momentum by optimizing your videos to ensure it captures the attention of a larger audience and raises the curtain of opportunity.
How to Protect Yourself On Social Media (In Light of the Facebook Data Breach)
8:48 AM June 07, 2018
Social media is a prominent part of society today, but the personal information you share may put you at risk for identity theft, fraud and other incidents. Reuters reported that up to 87 million Facebook users may have had their information exposed to a firm called Cambridge Analytica. The breach has users worried about what may happen to their personal information if it lands in the wrong hands. Whether or not you are affected by this data breach, be aware of any information you share online, especially if it is sensitive in nature.
5 Essential Financial Marketing Ideas, Tips & Strategies
4:36 PM May 25, 2018
As a financial consultant, you have very specific marketing needs. The stakes are higher because you're dealing with people's money and financial security, and before they trust you with these commodities, they must consider you to be honest, credible and an expert in your field.
What Is Customer Experience and Why Is It Important?
12:08 PM May 18, 2018
Customer experience refers to the impression a customer receives after engaging with your company. Whether positive or negative, these experiences significantly impact how customers feel about your product and your brand. Here is an overview of customer experience and how you can use it to benefit your company.
5 Ways to Qualify Leads in 2018
11:11 AM May 07, 2018
Is your sales team wasting time on leads that are still getting cold feet on making a purchase? Rather than spending resources on these leads, marketing and sales teams should work to better qualify leads so they are confident their prospects are on the path to making a purchase. Here are five ways to qualify leads.
The Importance of the Mobile Experience
9:40 AM April 25, 2018
How long are you expecting your customers to wait for your mobile website to load – 5 seconds? 10? Or is 15.3 seconds, which is the amount of time it takes for most mobile websites to load? That's a long time in a society that has come to value instant gratification above almost all else.
How the Travel Industry Is Using New Technology to Deliver to Customers
1:15 PM April 16, 2018
The travel industry has long been an early adopter of digital technology, having helped travelers find and book trips online as soon as it was possible to do so. Technology has changed dramatically since the first days of online booking, though, and travel companies must continue to incorporate new advancements into their marketing strategies if they want to remain competitive within the industry – the latest being machine learning and artificial intelligence.
Digital Advertising for Retail: The Millennials Are Buying
10:00 AM February 23, 2018
No matter how common or convenient it is to complain about them, Millennials are vital to the success of almost every retailer. The Millennial Generation now spends a collective $600 billion a year and are the largest living generation. The digital natives are now in their high spending years between 18-35 and if retailers want to connect, they must increase their digital investments.
Inbound Marketing for Retail and Manufacturing
9:49 AM February 21, 2018
The Retail and Manufacturing Industries are at a crossroads. Traditional retail and malls are failing across the country – and the globe. If retailers have any hope to survive the coming years as the market evolves, they must change as well.
Is Marketing Automation Worth It Without Content?
1:29 PM January 26, 2018
More and more marketers are being lured by the value offered by Marketing Automation Platforms. No Manual Processes! Traffic! Leads! Conversions! We here at ADTACK are a certified HubSpot partner and speak highly of it as a deeply powerful tool.
But once marketing technology of any kind is in place, many companies struggle to realize the return on their investment. Is it the platform’s fault? Or could it be ours as marketers?
SEO in 2018: What Your Company Needs to Know
9:28 AM January 12, 2018
The stability and growth of any company relies on the ability of customers to find and purchase goods and services. Your customers’ ability to quickly and simply find those services and to learn about your company has never been more important. Understanding Search Engine Optimization (SEO) and how it is evolving is critical to succeed in today’s marketplace.
Data vs Creativity: Who Will Win the Marketing Match?
10:00 AM October 10, 2017
For a long time, creativity was the driving force in the world of marketing. In another life, advertising was the king of marketing and nearly 100% of that occupation was driven by the task of creating interesting commercials and print ads that appealed the masses.
Negative Reviews Hurt, But Turn Them To Your Advantage
10:00 AM October 05, 2017
If criticism hurts, then a negative online
review can feel like a double-punch. It's upsetting enough to read a complaint about your business, but knowing your current and potential customers can read it too can make you feel utterly helpless.
5 Ways Science Boosts Creative Web Design
10:00 AM October 03, 2017
Many business owners think of design as something artists conjure up out of their creative depths -- that coming up with the right color scheme, choosing the best font and lining up the best graphics are things that can only be inspired by creative minds.
While there is a bit of inspired creativity that goes into web design, there’s a lot more science involved than you might think. Here are a few scientifically proven ways to get better results from your website.
The Anatomy of an Awesome Company Mission Statement
10:00 AM September 28, 2017
"Where do you see yourself in five years?"
It's a question you may have asked applicants a hundred times during the interview process, but when's the last time you asked yourself that question? It's just as important to know where you want your company to be in the future as it is to have your own personal goals and aspirations. After all, if you're not looking forward, you could easily find yourself stuck in the past.
Follow L'Oreal's Lead By Integrating Digital Media
10:00 AM September 26, 2017
As a marketer, could anything be better than getting a behind-the-scenes glimpse of a successful company? If so, it must be a glimpse that also reveals how that company is reconciling challenges just like yours.
L'Oreal, the global cosmetics company, offers a tantalizing glimpse into how it is integrating consumers' preference for mobile, digital interactions – meaning, both information and purchases. You may wish to take a page out of L'Oreal's playbook if you share its goal: “We recognized that digital couldn't continue being its own channel,” Chief Marketing Office Marie Gulin-Merle says. “It had to be a part of everything we do.”
Progressive Web Apps: The Next Big Thing in Marketing
10:00 AM September 21, 2017
Ah, the evolution of the internet.
First came the websites, text-heavy and full of header tags, paragraphs and links. Then table-based sites and online page builders emerged, allowing for the introduction of multiple columns and text-based design.
Knowing With Precision: How to Use Marketing Data to Drive Sales
10:00 AM September 19, 2017
There was a time around the turn of the century (the one in 2000, not 1900) when leading marketing professionals could pretty much just go with their guts when it came to making decisions.
Facebook Ad Audiences
10:00 AM September 14, 2017
Ah, the joys of ad targeting on Facebook.
It's a practice that puts your ads in front of the people who are most interested in what you have to say. It works for businesses large and small. It allows you to focus on location, age, gender, interests, demographics, behaviors, connections or a combination of them all.
Attracting Attention in a Technological World
10:00 AM September 12, 2017
Capturing people’s attention is the foundation of all advertising. But what is able to grab a person’s attention? Today, we are turning to technology to find the answer. Algorithms are being used to track every click a person makes. They study what appeals to the person in order to better predict what they might click on in the future. There is no question about it – artificial intelligence and big data are changing our understanding of attention.
Measuring Success That Matters
10:00 AM September 07, 2017
How do you measure success?
If you're like a lot of companies, you focus on the moment when a prospective customer converts to a customer by clicking on the "buy button."
And while that might provide some insight into your short-term success prospects, it probably isn't going to tell you much about whether or not you are positioned for long-term, sustainable success.
Surprise (not)! Consumers Keep Raising the Bar on Data Demands
10:00 AM September 05, 2017
Maybe you've noticed that consumers have grown impatient, almost to a fault. As a marketer, it can help enormously to know what they're so impatient to find while they work their cell phones into a frenzy.
The dominant search engine in the world, Google, shares some consumer data insights that can help marketers refine their offerings so that “hurry up” consumers can find what they're looking for the second they demand it.
Marketers, take good notes and learn three lessons about YouTube educational content
10:27 AM September 01, 2017
Few people enjoy taking tests, but fewer people object to a no-pressure, “eliminate the least desirable answer” quiz.
Reclaim Your Workplace Focus
5:04 PM August 31, 2017
It's time to do something when you're having
difficulty focusing and it begins to affect the quality of your work, your productivity or both.
In a quiet, reflective moment – obviously, out of the workplace – it behooves you to ask yourself the source of your focus problem. The beauty of this tack is that no one but you has to know the answer; you can keep it to yourself. But once you honestly determine the source, you can take some proactive steps to regain your focus and your workplace rhythm.
Put On Your Shin Guards to Produce Fast-Paced Bumper Ads
11:01 AM August 24, 2017
When YouTube launched bumper ads in April 2016, they were touted as “little haikus of video ads” – 6-second ads that users could not skip even if they wanted to.
As a marketer with more ways to spend your ad money than you can shake bills featuring the mug of Benjamin Franklin, you may have been tempted to skip bumper ads, too.
After marketers size up the merits of social media platforms, what will you do with their ruler?
10:00 AM August 17, 2017
You don't have to agree. You may even
disagree. And you certainly don't have to change how you use social media based on what you read, though you might.
Sometimes, marketers can find great value in listening to the views of their peers, especially if they come across experiences that mirror their own. This was the simple, “come to the table” intent of Hubspot as it asked leading marketers about the virtues of Facebook, Instagram, YouTube and Snapchat. Hubspot was particularly interested in probing which platform marketers prefer for live engagement.
Watching the Clock: When to Publish Your Social Media Posts
10:00 AM August 15, 2017
We live in a world where timing is everything. You brush your teeth at a certain time, leave the house to get to work at a certain time and have a schedule of after-work activities you must adhere to. When it comes to marketing your business, this concept is no different. While it may seem like publishing social media posts whenever you create them is enough to drive eyes your way, the fact of the matter is there are certain times of day when your posts will receive optimal attention.
How Long Should Videos Be?
10:00 AM August 11, 2017
Determining your optimal video length is one of the first and most important steps advertisers and businesses need to negotiate during the video planning and production stages. Video length will determine the informational scope of the included content and will narrow down an appropriate storyline and video focus. You can't, for example, run a truly informative and engaging how-to product video in a six second bumper ad. Such a campaign needs a solid minute or more to fully flesh out how a product or service works, consider this Nifty quick vid to see what we mean.
The future is here; now it's time to catch up to these social media trends
10:00 AM August 09, 2017
If you're on the sensitive side, you might consider it a verbal spanking – and one that stings.
But the people at Hubspot have marketers' best interests at heart and want them to catch up with social media trends (the assumption being that marketers have fallen behind the curve). It may help to keep Hubspot's agenda in mind as the industry leader admonishes:
Avoid These Common SEO Mistakes
4:48 PM August 04, 2017
So what do you get when you ask 10 different SEO companies to name the most common mistakes they continue to see businesses of all sizes and specialties continue to make in their quest to get noticed first?
Follow Allstate's lead in using digital to nurture existing customers
5:01 PM August 02, 2017
Every marketer learns early on: no matter how robust sales may be at the moment, your product or service must be marketed to new customers at all times. New customers represent the future lifeblood of a business.
The Future of Marketing: 3 Key Factors
10:00 AM July 27, 2017
Remember when marketing simply meant creating amazing advertisements that people would love so much they couldn't wait to buy your product? In fact, you may not remember because this theory has long since gone by the wayside. Way back when, marketing and sales were essentially the same thing; professionals in this field were tasked with creating memorable pitches that would serve their clients for the moment -- just long enough for them to sign on the dotted line.
Coalition Trains a Wide-Angle Lens On Mobile Ad Viewability
10:08 AM July 25, 2017
You don't have to know the numbers to know mobile advertising is exploding. Then again, a little context never hurts: advertisers spent about $72 billion on digital ads in 2016 and this number is expected to balloon to $82 billion by the end of this year and more than $113 billion by 2020.
How to Set Up Your Team for Success With Digital Marketing In Las Vegas
12:02 PM July 17, 2017
Marketers have long considered what they do to be an art, but how they do it has morphed into a science.
This seismic shift requires merging marketing's best practices with data science and predictive analytics. And this merger might require the addition of new team members who excel at their respective specialty.
Digital Marketing: Putting Data in the Driver's Seat
2:54 PM July 12, 2017
Data runs the world. It drives the decisions we make, the people meet and the things we do. To ignore it would be ignoring potential income streams; to misunderstand it could lead to expensive mistakes and missed opportunities.
Today's marketing world isn't fixed on the creative outlet it once was. Rather, it's a data-driven field where numbers and behaviors come together, telling a story of the whole brand's journey, telling customers' tales from the initial introduction to the point they become loyal buyers.
Using Parallax Scrolling to Enhance Your Brand
10:47 AM July 05, 2017
Aficionados of classic video games recognize the technique in a heartbeat: it causes background images (or words) to move at a different speed from foreground images (or words) while scrolling. As these two entities shift across the screen, the viewer can't help but be drawn in; the combination of depth and movement can be transfixing.
Big Spending and the Future of Digital Advertising
3:48 PM June 28, 2017
If video killed the radio star, then the internet is killing the television star. According to her 2017 report on Internet Trends, Mary Meeker found internet ad spend will exceed television ads for the first time this year. If you consider the speed at which internet has overtaken TV--less than 25 years--it's time to take a look at where advertisers are spending money online and what the future of digital advertising will look like.
Out with the Old and In with the New: Get a Responsive Website Today
12:06 PM June 23, 2017
Can your customers easily navigate your website from any device they have on hand? That includes a desktop, a laptop, a tablet, or a smart phone. If they have problems navigating your site on any of those devices, you need to upgrade it to a responsive design.
“Help me, know me, guide me,” mobile users say; are marketers listening?
10:12 AM June 16, 2017
You could say that consumers are becoming needier; give them what they want and they simply want more of it.
The Lowdown On Everything YouTube Bumper Ads
3:46 PM June 14, 2017
Just under a year ago, YouTube Product Manager Zach Lupei announced the introduction of Bumper ads. These six-second videos are ads designed to be more suitable among smartphone and similar small-screen video watchers. The idea is as online videos get shorter, shouldn't advertisements too? But what can you as a business or advertiser do with seconds? The answer is a lot.
What Consumers Want as Travel Planning Shifts to Mobile
4:33 PM June 08, 2017
Travelers dislike surprises. Before they book a trip, they're inclined to not only scour reviews, but also study pictures of a hotel, local attractions, restaurants and even the cabin of the plane.
Consider a Rolling Launch to Garner the Most Attention in These Fickle Times
11:07 AM June 06, 2017
You don't see it every day, but it pops up more than it should: the grand re-opening event. Consumers may view this type of event as a way to cash in on extended promotions and discounts. But marketing professionals know a “reopening” is code for a launch that did not go right. A reopening is a second chance to remedy whatever went wrong.
Learn How Top Brands Make Their Mark
9:58 AM June 01, 2017
Launching a new business is akin to a balloon launch – the act of releasing something promising into a great unknown with no guarantee it will take flight and soar.
How Customer Centric Search Marketing Can Transform Your Business and Bottom Line
12:21 PM May 30, 2017
Is your marketing centered on your customer? Before answering, look at what your marketing focuses on the most. That will give you the answer and you may be surprised it is not customer centered. Most marketing today focuses on non-customer approaches: the channel through which the customer is engaged, the product the customer is interested in, or the event that might trigger the customer to buy. None of these approaches make the customer the center of your marketing.
Ready for the (Newest) Future of Marketing?
5:04 PM May 25, 2017
By now, we've all gotten comfortable living the future of marketing: digital interactions, social media, mobile and hyperlocal targeting, and consumer-controlled advertising. Of course, comfort only means it's time for the newest arrival, and this one will be another exciting development for the marketing world.
Let's-Book-It-Moments: The Secrets to Travel Marketing Success
4:23 PM May 22, 2017
We all know the internet changed the world in innumerable ways. What was once normal life is ancient history. While everything was certainly turned upside down with the advent of the internet, some industries were more impacted by it than others. The travel industry, for example, saw a dramatic shift from consumers using travel agents to people going online and booking their own reservations.
3 Trends in Video Viewing Behavior -- and the Implications For Marketers
4:32 PM May 17, 2017
The snickers about those darn “cord-cutting millennials” have barely quieted down – not to mention the ensuing fears they would hasten the demise not only of cable TV, but satellite and “regular” TV, too.
The Magic of AdWords and What it Can Do For Your Business
10:00 AM May 11, 2017
Google AdWords is one of the most effective methods of paid online advertising and as such is utilized by small, medium, and large organizations across the world. Google AdWords, when used effectively, can send out your business's information to a lot of people who are looking for products and services just like yours. So whether you are a solitary entrepreneur or run a mega e-commerce website, Goold AdWords can benefit you. Just consider the following key ways of how:
Making the Most of Your Marketing Efforts: Five Essential Skills
10:00 AM May 09, 2017
You've probably figured out that marketing isn't messing around. Consumers' expectations are high. If you want to compete with The Other Guy, you've got to address your customers' pain points, wants and needs. On paper, this sounds simple enough, but if you've ever tried to put these ideas into practice, you know it can easily become pretty overwhelming.
Personalizing Content to Maximize Results
4:51 PM May 05, 2017
When most people think about personalized content, they think of software that sticks someone's first name into an email so it seems like it was crafted just for her. Not only is that so 1997, but we can also do a whole lot better than that. Today's personalized content strives to understand more than just the reader's name, but also her daily routines, shopping habits, likes and dislikes, and more. Ready to take personalization to a new level? Here are a few tips to get you started.
12:30 PM April 25, 2017
So now you have the easy answer to one of your questions: many of the people you see, hovering over and clicking away at their smartphones, are probably looking at ads.
Take the Perfect Facebook Ad Photo
9:41 AM April 17, 2017
If smartphones have turned virtually everybody into a photographer, then it's probably equally true that Facebook has transformed virtually everybody into a marketer or self-promoter.
In this climate, you have to ramp it up, especially if you're a business owner who depends on Facebook ads to generate business. Take what you already know and respect about the appeal of photos and apply the expert polish of professionals to give your ads maximum “pulling power.”
2:10 PM April 13, 2017
After years of discussions on how to best appeal and market to Millennials, a generation that largely came of age side-by-side the Internet, it's now time to include another key digital era in marketing plans: Generation Z. Demographers generally list Gen Z as those now-teens born between the mid-1990s and 2005. Most don't remember a world before 9/11 or the prosperity prior to the 2008 financial collapse. However, what they do know is a world in which many had a cell phone since elementary school and are fluent in GIFs and emojis. And, by 2020, experts say they will make up an impressive 40 percent of all consumers.
People love Youtube, but will they love the new YouTube TV?
9:55 AM April 03, 2017
If you start your day wondering what's trending on YouTube, then you know you never quite know what you're going to find. It could be a video of a toddler taking his first euphoric steps. It could be footage of a tornado whipping through the plains.
No matter what's trending on YouTube, you may have gotten the idea by now that YouTube trends toward a younger audience – and you're right. Now YouTube is taking a big gamble on its faithful following by unrolling TV service in the next few months.
YouTube has long hinted at this foray and industry experts have long been anticipating it. But everyone seems to be wondering: will millennials really ante up for online programming?
A Beginner’s Guide to Meta Descriptions
11:12 AM March 29, 2017
Meta descriptions – the word may sound
complex, but they are actually quite simple and straightforward. This inbound marketing tactic is highly effective and well worth the effort. In this beginner’s guide, you’ll learn everything you need to know about meta descriptions and how to implement them on your website.
Blogging for Business Success
9:13 AM March 27, 2017
From part-time side hustles to multi-national billion-dollar organizations, every business has a blog. It’s essential for reaching out to customers, keeping your business at the top of search engines, and providing a repository for information that educates both consumers and other businesses. But is your business blog really helping your business out? Each year, the blogging landscape shifts and keeping on the pulse of what attracts and engages your audience can help your blog reach a wider audience. Use these tactics from the 2016 blogging trends aggregated and analyzed by Orbit Media.
8 Stats to Update Your Social Media Strategy
11:56 AM March 24, 2017
It is 2017 and the time for a strong social media strategy is here. And if you aren't already on social media, it's high time to log in and sign up for a website, Facebook, Twitter, and more. That's because the Internet and its many online communities is where a significant portion of your customers (and potential customers) are. And don't you want to be where your customers are? But crafting the right conversations takes some strategic planning. Consider the following statistics and how they can be applied to best shape your social media strategy this year:
Get Back On Track After a Long Weekend
11:37 AM March 16, 2017
There's nothing better than a three day weekend
, but that euphoric feeling quickly fades when it's time to get back to work. Below, we're sharing a few tips for being productive after a long, holiday weekend.
You, Too, Can Be Known As “The Great Office Communicator”
10:00 AM March 13, 2017
Wouldn’t this scene just make your day – and even your week? Someone is so blown away by your communication skills that they corner you near the office vending machine and just have to know: What are your top 10 secrets? And would you possibly share them so that others can follow your good example?
“Heavy is the Head that Wears the Crown” – The Internal Struggles All Leaders Face
2:17 PM March 09, 2017
Being a leader is always a challenging job to do. While many of these struggles are visible from the outside, leaders face conflict with themselves as well. Here are a few of the internal struggles that almost every leader has to deal with at one time or another.
Mastering Experiential Marketing
10:10 AM March 07, 2017
Marketing is changing everyday. Companies which have the ability to quickly incorporate these new ideas into their marketing plans are earning more; while businesses which fail to adapt to the shifting marketing environment, are failing.
Developing Content for an Audience with Short Attention Spans
10:00 AM March 01, 2017
Modern technological advances have allowed people to multitask more than ever before. Of course, there is always a trade off – this constant multitasking has lead to a significant drop in our attention span. The average person’s attention span is now a mere eight seconds. That’s shorter than the attention span of a goldfish.
3 Ways Leading Marketers Drive Growth
10:04 AM February 27, 2017
You already know mobile technology has irrevocably altered consumers' buying journey. An astounding 77% of Americans now own a smart phone on which they do everything from stream videos, locate stores and research products. Marketers, ad agencies and entrepreneurs cannot risk shying away from this new mobile reality. Instead, successful, leading marketers are tackling this new challenge head-on and are implementing new measurement practices so that they not only survive this cultural shift, but thrive in it.
Highlighting Losses in Your Business
10:00 AM February 23, 2017
The Japanese proverb, "Fall seven times, stand up eight" makes a great mantra but too often, marketers are so busy trying to stand up that they don't examine those falls to help them get up next time. The very act of falling down can yield vital information into your process, your business and your path to success. Highlighting business failures can be just as vital to success as achieving milestones. Use these steps to find failure in your company and use it to power success.
3 Tips for Keeping up with Google in 2017
3:45 PM February 21, 2017
It's no secret that Google is constantly making changes to its algorithms. While their mission is to make the service more streamlined, intuitive and overall appealing to users, these changes undeniably make it more challenging for marketers and SEO experts to ensure their websites make the top of the ranks. Google now processes over 2 trillion searches every year and marketers that want to benefit from those searches need to adapt their strategy in order to achieve their SEO goals.
Before You Relaunch Your Website, Conduct a Prelaunch Audit
10:00 AM February 08, 2017
You've probably had the day prominently marked on your calendar for weeks if not months: the date you plan to relaunch your company website following a redesign.
Key Insights That Will Help You Appear to Gen Xers on YouTube
2:06 PM February 06, 2017
Every generation is distinguished by certain qualities and if you’re trying to market a product or service to those who belong to Generation X via YouTube, you’re fortunate in the sense that they’re among the simplest of all to pinpoint.
Such simplicity belies their birth year, which extends roughly from the mid-1960s to the late 1970s and early 1980s. In terms of group size, "Gen Xers,” as they are known, are dwarfed by the Baby Boomers who preceded them and the millennials who followed them.
5 Of the Most Intriguing Digital Marketing Blogs
11:23 AM February 01, 2017
5 of the Most Intriguing Digital Marketing Blogs
Engaging Virtual Reality Content
10:00 AM January 23, 2017
The promises of holograms, tractor beams and virtual reality headsets are finally being fulfilled. Science fiction has become fact and there is no better time to jump aboard; particularly when it comes to marketing with virtual reality. Thanks to the ubiquity and digital quality of mobile devices, every smartphone can become a virtual reality headset in as little as $15 and every single YouTube video can be transformed into a VR experience.
Selling to 5 Different Kinds of Customers Based on How They Make Decisions
10:00 AM January 20, 2017
In order to effectively sell a product or service, you must connect with your potential customer and present the product or service in a way they appreciate. The best way of doing this depends on how the customer makes decisions. Here’s how to adapt your selling strategy for five different types of decision makers.
Optimizing Productivity for Your Personality Type
10:10 AM January 18, 2017
Have you ever tried a co-worker's favorite productivity tool, only to have it completely fail on you a month later? Don't think of yourself as a quitter. Instead, the problem with planners and productivity apps that don't work for you is likely due to a dissonance with your productivity personality. Everyone thinks a bit differently. It's in understanding those differences and working with the tools that will enhance and not distract from those differences that will optimize your productivity.
Understanding the Brain to Understand Your Content
10:00 AM January 16, 2017
Inbound marketing is about utilizing a variety of mediums to attract new clients and customers to you rather than fighting their attention. But to know what the right medium you should take with inbound marketing efforts requires an understanding of how the brain processes various types of content. From text to video, each format of content has its place.
How Marketers Can Harness The Emotion of Emojis
10:30 AM January 11, 2017
They are known as “emojis,” and the prefix accurately denotes that they supply a full range of emotion – from happiness to the universal hello: the waving hand.
Marketing: 9 Tiny Little Letters with Huge Responsibilities
10:15 AM January 09, 2017
It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.
Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.
The Rise of the Millennial Business Traveler
11:08 AM January 06, 2017
Millennial-aged employees are fast outpacing every other generation when it comes to traveling for business. While that fact alone shouldn't come as a surprise to anyone, the important facet travel companies and the like need to pay attention to is their vastly different buying and research habits. Particularly when it comes to how and when they use their devices to book their travel.
As Google Prioritizes Mobile, So Must Organizations
10:32 AM January 04, 2017
In response to an increase in the number of searches conducted from mobile devices, Google has announced it is shifting to a mobile-first initiative. As Google prioritizes to the popularity of mobile devices, online marketers must follow suit. Marketing campaigns and websites must either adapt so they’re mobile friendly, or else be prepared to be bypassed.
Social Advertising: An Epic Tale of Marketing Success
10:30 AM January 02, 2017
As this year comes to a close, we're looking toward the future in anticipation of all the exciting things this new year will bring us. At the same time, we're reflecting back on all of the things years-gone-by have brought us.
Pens vs Keyboards: Which is the Best Tool for Note Taking?
10:33 PM December 30, 2016
It is two minutes before the weekly sales meeting. Before running out of your office, should you grab your laptop or a pen and notebook?
For the majority of people, a recent study shows handwriting notes during a meeting is the better choice. But why?
A quick typist is able to transcribe a meeting word for word without much thinking. This passive approach is fantastic for creating a comprehensive record of a meeting, but it does not result in useful, well-organized notes.
How People Are Using Social Media At the End of 2016 - Part 2
8:13 PM December 28, 2016
So now you know for certain: Facebook is more than twice as popular as any other social media site.
Facebook Dominates the Social Media World At the End of 2016 - Part 1
12:55 PM December 21, 2016
Facebook trumps other sites by far
In a national survey of 1,520 adults, the center found the Internet is connecting Americans more than ever before: 86 percent of Americans are now online.
Stocking Stuffer Insights for Mobile App Marketers
11:37 AM December 19, 2016
We've all heard the phrase, "There's an app for that." Why is it so popular? Well, because it's true.
Making the Most of Your Media Plan: Top 2017 Online Video Trends
10:00 AM December 16, 2016
It's that time of year when we put our sights on the scenes to come. As 2017 starts knocking on the front door, we've got our trend-spotting goggles on and we're excited to see how it all unfolds.
Why is White Space Vital For Your Website?
6:05 PM December 14, 2016
While people were still pecking away at typewriters, cramming every square inch of the page with type and reading newspapers, which were equally crammed with type, a soon-to-be-famous German typographer, Jan Tschichold, pleaded for some breathing room.
Ways Technology Has Streamlined the Sales Process
5:28 PM December 12, 2016
Today, it's nearly impossible to do business without taking advance of online resources. From the explosion of online shopping to the nuances of digital marketing, the Internet has changed the ways in which companies and consumers operate. But how has the Internet affected sales, specifically? Whether your business is local or global, you'll need to keep up with the latest sales and research trends to stay competitive and reach your customers or clients.
How Your Brand Can Better Target Micro-Moments and Convert Consumers
10:00 AM December 09, 2016
With all the chatter about micro-moments, it can be easy for marketers to go overboard. Micro-moments are the key times when consumers pick up their phone with the express purpose of making an action decision. They are the I-want-to-go, I-want-to-do and I-want-to-buy that is music to the ears of businesses and marketers.
Manage Accounts All From One Universal Inbox
11:33 AM December 07, 2016
Thanks to Facebook, it just got easier for small- and mid-sized businesses to manage their social media accounts and communicate with customers.
The Benefits of Marketing Automation
11:47 AM December 05, 2016
Everyone knows imitation is the highest
form of flattery. But being asked to write a follow-up piece based on a popular book follows right behind.
Marketing for the New Online SuperShopper
12:04 PM December 02, 2016
Mark down 2016 as the beginning of the online supershopper era. This is the year savvy shoppers (and savvier marketers) really began to embrace the power of online and mobile shopping. The tide first changed in the summer, when an annual survey found shoppers had begun making the majority, of their purchases online. Even when buying at local stores, more shoppers than ever are using their phones to discover new brands and find the best prices. To get on their radar and influence their final purchases, here's what you need to know about these holiday supershoppers:
Increase Your Conversion Rates With These Clever Website Tweaks
10:00 AM November 30, 2016
You've got a problem on your hands. And if the people around you are being honest with you, it's no small problem: your website isn't converting visitors into potential customers.
Why Digital Ads Are Taking Over Local Advertising
5:47 PM November 28, 2016
The advent of the internet and spread of smartphones have changed the world as we know it and local advertising is no exception. With a smartphone in every consumer's pocket and millions interacting primarily on social media, digital advertising has quickly exploded. Today, mobile ads and other digital-based multimedia campaigns are a major focus for small businesses and corporations alike. In fact, this year marked a milestone in the heyday of digital ads. In 2016, businesses spent more on digital advertising than TV commercials for the first time ever.
Inbound Marketing for the Human Brain
10:00 AM November 25, 2016
Smart marketers know how to focus targeted messages to reach their audience. They are adept at identifying the needs of various demographics and reshaping their messages according to those needs. A large part of doing so successfully takes an understanding of basic sociology and psychology concepts. This is why we recommend marketers stay abreast of studies concerning how the human brain processes and digests information.
The Ultimate Need to Know List of Marketing Statistics
11:02 AM November 23, 2016
They’re used to validate customer preferences, identify trends and verify the quality of products and services. They lend credibility to assertions in virtually any argument – at least if people are willing to listen. And sometimes they’re invoked for the sole purpose of dazzling.
How to Use Twitter Polls to Engage Audiences
4:09 PM November 21, 2016
With social media being all the rage, it's an important marketing tool that business owners should use to their full advantage. Twitter polls work particularly well since Twitter is such a popular social media platform. Make note of the following ways to use Twitter polls to entertain, engage, and survey your audience.
Avoid Employee Burnout: Outsource Creativity for Better Customer Engagement
11:00 AM November 18, 2016
Lead generation, website design, content creation, social media campaigns, and PR. That’s only a partial list of the creative tasks businesses have their employees perform every day. Standout creative work doesn’t come easy, so it should come as no surprise that burnout is a huge issue that stems from the pressure employees feel. It’s a major reason talented workers leave, even if they enjoy other aspects of their jobs. There’s a solution available that restores employee well-being and keeps your company competitive: creative outsourcing.
The Surprising Ways Business Travelers Are Using Their Mobile Devices
5:32 PM November 16, 2016
A recent industry report from Skift found the vast majority of business travelers are using mobile devices while away from the office. The report found that 90 percent of business travelers expect Wi-Fi access at hotels and 86 percent expect it at airports. Moreover, 95 percent of business travelers have a smartphone and 64 percent own a tablet. Some travelers bring as many as four devices with them when going on a business trip. While these findings may be predictable, the way business travelers are using their mobile devices is surprising.
Celebrating Businesses for National Entrepreneur Month
3:31 PM November 14, 2016
They're an economic powerhouse and there are millions of them across the country. They create jobs, improve the country's overall quality of life and represent the best of what the American Dream has to offer.
They are entrepreneurs, and this is their month.
Branded Entertainment: Taking Content to the Next Level
10:00 AM November 11, 2016
"Branded content" became something of a buzzword last year among inbound marketing gurus. Marketers chirped about creating 'native advertising' and building for Facebook; they repeated ad nauseam blasé advice on the importance of making advertising engaging enough to be heard. Which -- to be fair -- is the ultimate point of all advertising. What was lost in all of flurry, what most marketers completely missed, was a stressing on the difference of branded content to branded entertainment.
The Mobile Shift: Changing Mindsets to Drive Growth
10:00 AM November 09, 2016
Mobile technology has irrevocably changed
how people consume content, discover new products or services and ultimately make purchases on those products. But while many eager and innovative marketers are jumping on board with mobile-based marketing, a large percentage of them are overlooking a key component for success. Despite investing in the right tech, they are building strategies based upon what they know about desktop-first measurements and performance indicators. This is a critical mistake that can hamper any marketer's ability to succeed in driving growth. Which is, after all, the primary goal of any marketing agency, brand or company.
Enhance Website Performance With Visuals
5:22 PM November 07, 2016
As a business owner, it behooves you to take a
page out of the best-selling books with regard to optimizing the performance of your website. When website visitors are engaged, they spend more time on your website. The more time they invest, the more likely they are to give you their contact information. With this crucial information, you can “close the deal” – and ideally open a new and profitable chapter for your business.
Picture the possibilities
3 Tips to Create Successful Online Video Advertising
10:00 AM November 05, 2016
If a picture is worth 1,000 words, an online video might be worth a million clicks.
Online video advertising has quickly become one of the most important tools businesses can use to build their brands. Videos can entertain, education and inform. But more importantly, they can inspire action.
Here's a look at three ways you can put online video advertising to work for your company:
Cut Through the Noise: Social Media Planning Tips that Get You Heard
4:00 PM November 04, 2016
Digital technology has forever changed the way people view media. Tablets, smartphones, even watches, are increasingly used for consuming media of all types. Today, every action you take on social platforms needs to be a part of a larger marketing strategy. Every post, tweet, and comment must be guided by a plan designed to achieve your brand’s goals. As a digital planner, it’s important to distribute content on the right media platform.
Which Mobile Ad Format Works Best For The User Experience?
10:00 AM November 03, 2016
Creating mobile ads is both an art and a science. Successful ads don’t disrupt a site so much that visitors become aggravated with the ad, yet they are designed to get attention and engage visitors. New research reveals the best way to strike the proper balance.
Why Your Business Should Produce Press Releases
8:36 AM November 01, 2016
It could mean the difference between toiling in obscurity and becoming a regional celebrity, soon to be channeled through the media “echo chamber” and then catapulting to fame and newfound fortune by way of newspaper articles, magazine features, talk radio shows and TV appearances.
5 Secrets To Creating Headlines To Capture The Attention Of Readers
11:00 AM October 29, 2016
"The difference between the almost right word and the right word is really a large matter--'tis the difference between the lightning bug and the lightning."
The Truth May Hurt, But It Pays to Know the Habits Of Website Visitors
5:59 PM October 27, 2016
Every business owner wants to believe his or her website is so visually appealing and teems with so much extraordinary content that people will absorb it thoroughly and progressively: starting at the upper-left corner, sweeping across the page and then proceeding in a similar manner – left to right -- to the bottom of the page.
How to Find, Fix and Prevent Under-Performing Content
11:33 AM October 25, 2016
In an era when so much marketing is done online, businesses need top-notch content that converts. Any content that’s not effective is hindering the overall marketing plan. If you’re looking to maximize your content’s potential, here’s how to find, fix and prevent underperforming content.
3 Successful Leadership Qualities
5:17 PM October 21, 2016
Many qualities of a great leader have been identified but there are a few that seem to stand out as being more important than others. The good news is that these qualities can be learned and they must be learned by the practice and repetition of a new inclusive business model. It's called the collaborative model, which its creator smartly acknowledges is not suited “for every situation." Still, business leaders who embrace this leadership model exude three qualities in particular:
3 Strategies to Help Close a Sale
5:56 PM October 19, 2016
No step in the sales process is as crucial as the close. If the sales team can’t close, how effective a campaign is at generating qualified leads or how adept marketers are at meeting targets’ needs doesn’t matter. All sales processes work towards the one, crucial moment -- the close. Here are three strategies to help your sales team make sure that moment is a success.
Words That Gain Attention
10:00 AM October 17, 2016
In an era when people are bombarded with messages, marketers have to find a way to cut through the sea of advertisements and get their own message heard. One of the best ways to do this is by incorporating specific attention-grabbing words into marketing materials. Here’s a list of some of the top words that gain attention.
History of Online Advertising
4:52 PM October 14, 2016
You don't have to love history to appreciate a retrospective look at online advertising. But a love of all things marketing or advertising might help. After all, while the events that have taken place since 1994 are fun to revisit, it's the lessons they've imparted that can most benefit professionals who have to make important decisions about advertising.
3 Things To Do When Running a PPC Campaign
5:10 PM October 12, 2016
You know those people – the kind who say attitude is everything.
While their perspective can be applied to many applications in life, it might come up a little short with pay-per-click advertising. Without dousing the sunny perspective of those optimists, the reality is your PPC campaign will shine only if you take three proactive steps.
3 Steps to Overcoming Marketing Challenges
5:03 PM October 10, 2016
What’s your company’s biggest marketing challenge? Generating traffic and leads? Choosing the right technology for your company’s needs? Or do you struggle to find top talent? Though every marketer shares the same goals, the individual challenges are unique. With this in mind, we thought it would be helpful to put together three steps you can take to meet your inbound marketing challenges head on.
3 Reasons Why a Digital Marketing Strategy is a Must for Your Manufacturing Business
5:14 PM October 06, 2016
It's OK to admit because you have plenty of
peers in the manufacturing industry who feel the same way: It's difficult enough to keep up with changes in your dynamic industry, but when you add marketing to your plate, you feel a case of “white-knuckle syndrome” starting to overwhelm you.
Let our marketing experts at ADTACK explain why a digital marketing strategy is a must for your manufacturing business – at least if you want to fortify your marketing efforts and reinvigorate your bottom line.
12:52 PM October 05, 2016
The face of SEO is changing thanks to large advancements in search algorithms. A decade ago, it was enough for search engine marketers to drop a bundle of keywords on a business page, throw some links around the web, and enjoy skyrocketing to the top of Google's ranking. Any Las Vegas SEO company worth their salt knows this is no longer the case, and would likely cringe at the suggestion.
Important Considerations Before Choosing a Domain Name
3:28 PM September 29, 2016
Choosing a domain name for your website isn't something that should be taken lightly. After all, it is a name that will be used to identify your website, therefore impacting not only your site, but also your brand. Make note of the following things you should consider before choosing a domain name.
Failure is Not an Option: Why You Must Launch Mobile-Friendly Email Campaigns
2:51 PM September 27, 2016
More emails are now opened on mobile devices than on desktops. Different studies cite different stats – anywhere from 53% to nearly 68% – but either way, the trend remains the same. Which means mobile-friendly email campaigns are no longer an option, they’re a must-have. What’s a mobile-friendly email? It’s one that displays optimally on both a mobile device and a desktop, ensuring it’s attractive and easy to digest regardless of where someone reads it. Fortunately, it’s fairly easy to make your email campaigns mobile friendly.
3 Surefire Ways to Close Deals Faster
4:54 PM September 22, 2016
For any business professional who has spent months reading, studying, analyzing, brainstorming, writing, revising, meeting, talking, discussing options, presenting and...waiting, it's one of the most exhilarating feelings in the world: Closing...the...deal. And it's worth saying slowly, for dramatic emphasis.
How to Help Struggling Online Customers
4:34 PM September 20, 2016
Are your customers struggling to complete their travel plans on your website?
With dreams of a tropical vacation, a customer wants to book a cruise to the Bahamas. He finds the perfect deal on your website. It is the right price, destination, and dates. It is simply perfect.
He fills out the booking page and, when he's done, he clicks "Book Now." Nothing happens. He verifies everything is filled out and clicks the button again. Again, nothing happens. He can't find a help section. He tries it one more time and it fails again.
Totally frustrated, this customer abandons the booking and goes to a competitor's website.
Multiple Generation Marketing
4:03 PM September 16, 2016
It's the difference between quilt shops and Cuervo shots, an early afternoon nap and the nightlife, 140 characters versus a four-color printed brochure.
It's marketing your destination to multiple generations--and it's not always easy.
Yes, it is a new age of travel marketing, where millennials and more seasoned travelers are all on the move. And it's your job to attract them to your destination.
Billionaires Reveal How They Make the Most of Their 1,440 Minutes a Day
1:00 PM September 14, 2016
There are 1,440 minutes in a day and 1,000 times as many suggestions for how to make the most of every one.
No Link Between Short Subject Lines and Email Open Rates, Study Finds
5:18 PM September 12, 2016
For years, writers resisted the theory that shorter email subject lines translated to higher open rates, but they faced mighty opposition from people who huffed and puffed, “brevity is best.”
Now a recent study has blown all that huffing and puffing away.
Facebook vs. Ad Blocking
10:37 AM September 10, 2016
It was bound to happen. After all, technology is advancing at a pace unlike any other time in history.
Almost as soon as disruptive ads became ubiquitous, programmers started looking for ways to make them more effective.
And they succeeded--even at getting around ad blockers.
In August, Facebook announced it had created and begun using software that essentially shuts down all ad blockers. The result is Facebook users will no longer be subjected to random ads of little interest to them. In fact, they'll be served ads that better align with their personal and professional interests.
But not everyone is happy about it.
Destination Marketing Success
5:19 PM September 08, 2016
Ah, destination marketing--the art and science of promoting cities, states and even regions as great places to live, work and play. It's the reason Colorado's tourism agency puts up billboards in Iowa, Minnesota and Wisconsin every summer. It's probably at least partially responsible for a lot of long car rides across the country, as families road trip their way to popular tourist destinations like the Grand Canyon, Yellowstone and Disney World.
Four Ways Hotels are Becoming "Smart"
5:26 PM September 06, 2016
Thanks to smart phones, people are always connected wherever they go – even when they are on vacation. More than 85% percent of today’s travelers own a smart phone or tablet. More products are turning “smart” to integrate and adapt to this technological society, including hotels. These cutting-edge hotel technology trends are changing longstanding standards in the industry and allowing hoteliers to provide guests with more personalized experiences.