In today's society, it takes time, effort, and ingenuity to expand your tour-based business. Instead of depending on traditional marketing strategies, check out the following alternative solutions to reach more customers and grow your company:
How to Sell More Tours and Activities
1. Forge Partnerships With Other Local Businesses
Take time to forge partnerships with other local businesses in your area. Customers who are searching for entertainment options will appreciate having the ability to purchase tickets for multiple activities from a single company. For example, if you run a business operating river tours, you might decide to partner with a business that rents kayaking equipment or a nearby campground. The goal is to create partnerships that make it more convenient for customers to book a tour with your company. Your partnerships can also help you reach new clients.
2. Collaborate With Travel Agencies
A simple way to expand your reach is to collaborate with multiple travel agencies. For optimal results, work with online and local agencies. This helps to ensure you reach as many people as possible and attract international traffic.
3. Claim Your Business
Potential customers increasingly use online websites to search for tours and activities. After searching for their interests via popular search engines (like Google), customers then frequent aggregate travel sites, such as Expedia and TripAdvisor. Review sites like Yelp are another hot spot to search for activities. Make these websites work to your advantage by claiming your business. Not only will this permit you to update information regarding your company, but you can also address customer questions and respond to complaints.
4. Offer Discount Codes
Discount codes are an excellent way to increase your bookings, especially during traditionally slower times. There are a few different ways to issue your discount codes. One option is to have prospective customers sign up for your email mailing list; you can then periodically mail out codes. An alternative is to provide codes to your existing customers. They can share the codes with their friends and family members, or they can keep the codes to use themselves.
5. Create Quality Content
To optimize your search engine results, it is essential to see that your website contains quality content. Relevant blog posts, an easy-to-read layout and crisp images are just a few ideas for establishing your website as a superior page for prospective customers.
6. Invest in Pay-Per-Click Advertising
A form of digital advertising known as pay-per-click (PPC) advertising is a successful way to make sure your website shows up when customers enter relevant search terms. You decide how much you are willing to pay for a keyword, and you don't pay unless the customer clicks through to your website.
Contact the Professionals at ADTACK
For more digital marketing advice and to establish the most effective campaigns, contact the ADTACK team at 702-270-8772. We’ll evaluate your business needs, and help you strategize and implement the best marketing plan to increase your business revenue.