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An Offer You Can't Refuse: How to Get More Click-Throughs

Better click-through rates (CTRs) – be it for ads, email or social media – mean higher relevancy, which we all know matters to every successful inbound marketing campaign. Increased CTRs are an important goal, but don’t lose focus on what really matters: conversion rates. Higher CTRs that don’t result in higher conversion rates, while not completely meaningless, don’t help grow your company or its bottom line. Here are some quick tips on increasing your brand’s click-through rates.

PPC Click-Throughs

No one likes the stress that comes with low CTRs on PPC ads. High CTRs are beneficial for a number of reasons, including increased site traffic, conversions and  better quality scores, which can lead to reduced cost-per-click rates

If you want to increase your PPC CTRs, try these simple tips:

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Email Click-Through

Open rates are an important driving metric of your email campaigns, but the CTR is vital too. Don’t lose the readers who open your emails – draw them in and get them to click:

Social Media Click-Through

Many people assume CTRs on social media are accomplished by simply publishing updates that include links to their website. Not true. Make the extra effort if you want to see more action:

CTR strategies are constantly changing, so it’s important to continually test and adapt. Failure to do so will result in a CTR decline over time.

Need help? ADTACK is a full service inbound marketing agency that can help you increase your CTRs and conversions. Schedule a consultation with us today to learn more.

 

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