While it is tempting to follow the lead of other businesses with innovative content marketing efforts, this can often be a losing proposition for businesses when developing a strategy.
It is important to remember that seasonality, in this context, refers to the variation in the way users interact with search engines throughout the year. Therefore, seasonal SEO is the optimization of seasonal keywords in order to generate more leads and visibility in search engine results during certain times of the year.
Selling items online opens the door to many new imaginative marketing ideas, but a website must still have a consistent business plan. While offering a collection of niches that neatly fall under one umbrella is essential, it's important not to drift too far from market niches with inbound marketing campaigns. Here are 5 reasons why a business needs to stay true to itself when marketing online.
Previously, traditional SEO strategies were simple: stuff keywords into a website's content and acquire as many inbound links as possible. Over the years, however, search engine algorithms have evolved to ensure web users get the most accurate and intuitive search results. Below are some of the latest SEO trends to help businesses stay ahead of competition this year.
Google often shakes up the web development community with algorithm updates for search rankings. The purpose of these changes is to refine search results for users, to help them find what they are looking for. Here are some details reflecting the April 21, 2015 change toward making websites easier for mobile users.
How a digital marketing agency can help you blog
Blogging as a tool for online brand visibility is becoming one of the most important components for any successful strategy. A brand should be able to stand out amongst the many in the online space. To do this requires both experience and expertise, both of which a credible digital marketing agency will have.