4 Reasons Why Your Content Marketing Should Be Unique

Filed Under: Inbound Marketing, Digital Marketing, Content Marketing @ 9:30 AM May 29, 2015

While it is tempting to follow the lead of other businesses with innovative content marketing efforts, this can often be a losing proposition for businesses when developing a strategy. 

Understanding Meerkat, Periscope: Live Video-Streaming Apps

Filed Under: Social Media, Digital Marketing, Content Marketing @ 10:00 AM May 27, 2015

The Internet has seen a fairly predictable progression in terms of the favored mediums for social engagement. First there were keywords; and then, images. Image optimization allowed posts to go viral more easily, ushering in loads of traffic over a short period. 

Five Things to Consider about Seasonality and SEO

Filed Under: SEO @ 9:00 AM May 25, 2015

It is important to remember that seasonality, in this context, refers to the variation in the way users interact with search engines throughout the year. Therefore, seasonal SEO is the optimization of seasonal keywords in order to generate more leads and visibility in search engine results during certain times of the year.

5 Common SEO Mistakes to Avoid

Filed Under: SEO @ 11:00 AM May 15, 2015

Most businesses understand the importance of SEO (search engine optimization) in today’s increasingly Internet focused landscape. These strategies are necessary for increasing a company’s website ranking in an effort to increase exposure.

5 Reasons To Stay True To Your Business When Marketing Online

Filed Under: Inbound Marketing, Customer Engagement, Digital Marketing @ 11:00 AM May 13, 2015

Selling items online opens the door to many new imaginative marketing ideas, but a website must still have a consistent business plan. While offering a collection of niches that neatly fall under one umbrella is essential, it's important not to drift too far from market niches with inbound marketing campaigns. Here are 5 reasons why a business needs to stay true to itself when marketing online. 

7 Tips To Help Your SEO This Year

Filed Under: SEO @ 10:00 AM May 11, 2015

Previously, traditional SEO strategies were simple: stuff keywords into a website's content and acquire as many inbound links as possible. Over the years, however, search engine algorithms have evolved to ensure web users get the most accurate and intuitive search results. Below are some of the latest SEO trends to help businesses stay ahead of competition this year.  

5 Things to Consider When it comes to Online Success and Seasonality

Filed Under: Digital Marketing @ 10:00 AM May 08, 2015

For some businesses, seasonal fluctuations play a large part of the sales cycle. When calculating sales and revenues, it does not make sense to expect the numbers to remain high before, during, and after peak seasons.

What To Know About Google's Mobile-Friendly Algorithm Change

Filed Under: SEO @ 11:00 AM May 06, 2015

Google often shakes up the web development community with algorithm updates for search rankings. The purpose of these changes is to refine search results for users, to help them find what they are looking for. Here are some details reflecting the April 21, 2015 change toward making websites easier for mobile users.  

7 Tips to Developing An Effective Content Marketing Plan

Filed Under: Content Marketing @ 11:00 AM May 04, 2015

Success with content marketing requires more than posting random blogs and hoping something sticks. It requires a well-developed and executed plan that connects consumers' needs and a company's goals. With that in mind, here are seven tips to developing an effective content marketing plan:

Learn How a Digital Marketing Agency Can Help You Blog for Success

Filed Under: SEO, Customer Engagement @ 11:00 AM May 01, 2015


How a digital marketing agency can help you blog

Blogging as a tool for online brand visibility is becoming one of the most important components for any successful strategy. A brand should be able to stand out amongst the many in the online space. To do this requires both experience and expertise, both of which a credible digital marketing agency will have.

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