Ready to launch an online store? There are dozens of e-commerce solutions to choose from and many things to take into consideration before choosing one. On the surface, your choice may appear simple, as the goal tends to be the same: present a product and entice buyers to make a purchase. There are, however, key differences between systems; from hosted vs. self-hosted, to ensuring speed and ease of checkout, each platform offers its own unique set of benefits. Read this before deciding which e-commerce platform is the best choice for your online store and make sales soar.
Competitive analysis is defined as “identifying your competitors and evaluating their strategies to determine strength and weaknesses relative to your own product or service.” Competitive analysis is a crucial part of both your business plan and your marketing strategy. Understanding your competition can help you gain valuable insights into the strengths and weaknesses of your own business.
In today’s marketplace, especially in light of the current challenging business climate, standing out from your competitors and developing your brand identity is more important than ever before. By examining your competitor’s product or service, profitability, marketing, sales, and organizational structure, you can turn inward and take a closer look at yourself. This is the time to make note of how you’re different and why consumers should choose you over your competitors.
While you hope to put your company in front of your audience at the right place and time, you should determine whether traditional or inbound marketing is best for you. The costs between the two can vary greatly, which may affect your revenue and market growth.
Inbound marketing is all about creating amazing content that captures readers’ attention and draws them to your website. But once you’ve got that great content, how do you get it into the minds of your target audience? How do you write an article on your blog that actually gets seen - one that goes viral? It’s not always easy to generate leads with your blog, so here are a few pointers to get your posts headed in the right direction.
Launching a new business can be challenging. It’s important to develop a long-term goals-based marketing strategy that can help you stand out from your competitors, while developing your brand identity. If you need to reach certain website metrics such as visitor and lead numbers each month, the easiest way to track your progress is through a system dubbed “The SMART” goal framework, which stands for:
One key to a successful business is to continually look to the future. That doesn’t mean you don’t assess your current situation or focus on what’s going on in the moment—it simply refers to the nonstop evolution businesses require to stay valid to consumers.
Review sites have exploded in popularity over the past few years, as consumers seek to share their experiences - good and bad - with others and to research everything from landscapers to restaurants. Establishing and maintaining a presence on review sites can help raise your businesses digital standing and could increase your search engine rank. Good reviews are worth soliciting from satisfied customers. Bad reviews, on the other hand, can harm your business, especially if you have relatively few overall reviews to help raise your average rating.
While content marketing may be more labor intensive than strategies that have been popular in the past, it represents an evolution in marketing that is more than a passing trend. Luckily, focusing on content and quality link earning strategies will yield lasting results and can be done on just about any budget. As long as you are willing to put in the time, content marketing doesn't have to cost you a thing.