Are you looking for an affordable and lightweight way to manage and schedule your social media posts? If so, Buffer could be what you need, but it's important to understand its limitations as well.
Social media is a powerful marketing tool because it encourages engagement. When current and potential customers interact with your Twitter or Facebook posts, your brand stays visible and your customers feel visible too. However, Twitter polls take that interaction to the next level. Your readers' and followers' options are no longer limited to retweets, favorites or "likes". Now, they can voice their opinion and participate in marketing efforts by casting votes in multiple-choice polls.
Entering a new space means learning a lot of new concepts and terminologies. For example, if you wanted to try sailing for the first time in your life, requests to raise the jib and shouts of 'coming about' are likely to leave you scratching your head. You might watch as others, some younger and some older, are quick to action and know how to effectively maneuver the boat for fast and fun sailing. They're doing it amazingly, and you'd love to get to that skill level, but you're not exactly sure where to start or how best to proceed.
Today, if you are in business, you know how important having a successful social media strategy is to getting your message and information about your brand out to your targeted market. So if you already have a social media strategy that is working for you, you are already a step ahead of the game; however, do not make the mistake of thinking that it can be ignored and left to its own devices. Social media is constantly changing, what may have worked for you last year, last month or even last week. Therefore, tweeking your strategy should be considered an ongoing process that needs to be customized for each social network you utilize.