Do you use email marketing to drive business? Even in the age of social media, email is still one of the most powerful marketing tools you have available. With email, you can send a targeted, personalized message directly to your ideal audience.
Mobile technology has had an incredible impact on the way we live our lives, and its influence with consumers continues to grow. Marketers are beginning to understand that consumers interact with brands through a great number of impulsive acts, acts Google likes to call "micro-moments". 82% of the consumers they polled stated they evaluate purchase decisions in-the-moment. For marketers looking to understand the moments that drive consumers as they shop for things like airline tickets and hotel rooms, Google offers up these top defining travel-related moments.
Pinterest, which has been described as "the world's bulletin board," used to be thought of solely as a site for crafting and other do-it-yourself projects. It has since evolved to become a very personalized search engine. The site also presents a creative way for companies to engage with customers and potential customers to find out what they're most interested in.
For online marketers, Google Analytics is an indispensable tool. When properly set up, it provides valuable insights that can be used to fine-tune any online advertising efforts. After you customize it for your company, you’ll be able to see where your site’s visitors are coming from, what content they're interested in and whether their visits are converting to sales (or any other desired outcome). If you’re involved in online marketing and haven’t fully implemented Google Analytics on your sites, here’s specific ways you could benefit from the tool.