Even after all of the success that social media outlets like Twitter, Facebook, and Snapchat have had, they're still competing to win each other's audiences and as a result, your time and attention.
LinkedIn may be one of the oldest business platforms, but it operates with a youthful enthusiasm, constantly upgrading its core service and embracing new and exciting ways for its over 400 million world-wide subscribers to network and stay informed. In 2014, the popular platform announced members could begin to use its publishing platform, LinkedIn Pulse, a move many marketers cheered. With 100 million unique visitors doing a monthly check-in, it’s a powerful way to have your message seen and heard.
When running an online campaign, monitoring your stats on a regular basis is extremely important. Doing so enables you to determine what's working for you and what isn't, allowing you to adjust and change your campaign for optimal success. Make note of the following stats that if you're not already checking, you should be doing so on a weekly basis.