If you haven't heard, Facebook rolled out a major revamp to their "Like" system worldwide, after months of testing in a handful of regional markets, called Facebook Reactions. Now, if a user holds\hovers over the Like button in a Facebook post, they're given six emoji to choose from: Like, Love, Laugh, Wow, Sad, and Angry.
Whether you’re the owner of your own business, or you're at the helm of a company's marketing department, you know keeping up with the Joneses and staying in sync with 21st century marketing initiatives is a challenge you face on a regular basis. Vying for the attention and business of new customers is not easy, but there are tools to help. One of the most noteworthy initiatives today predicted to continue to become the top marketing platform by 2020 is programmatic ad buying.