You Know You Need Good Reviews; Here's How to Get Them

@ 3:59 PM April 29, 2016

Our love of speedy communication has contributed to the denigration of the language – not to mention a precipitous drop in graceful, eloquent sentences.

5 Ways Businesses can Market Through Snapchat

Filed Under: Social Media @ 2:23 PM April 21, 2016

Many businesses have become well versed in using Facebook and Twitter for marketing their companies and products, but may not be as familiar with Snapchat. Don’t miss out on a huge potential audience, since there are about 4 billion views a day on Snapchat.

Reach More Targeted Audiences with LinkedIn’s New Ad Feature

@ 12:07 PM April 18, 2016

Marketing on LinkedIn just got easier and more efficient. The network has debuted a new targeting feature for marketers which will allow them to use their own demographics and other data to reach audiences in a more targeted and effective way.

How Google’s Ad Layout Changed PPC

@ 1:41 PM April 15, 2016

When Google changes the configuration of its letters to mark a national holiday - as it often does - people notice, comment and critique. So when Google makes a fundamental change, as it recently did to its ad layout for desktop search results, it's no understatement to say the world noticed.

Does my Website Need a Blog?

@ 4:35 PM April 14, 2016

Every business has a blog, right? Maybe, but a better question might be, do they utilize it correctly – or at all? Various surveys suggest that approximately 50% of businesses with a website use their blog to drive sales and growth. And it works: over 80% of online consumers trust what they read on a blog, over 60% of consumers make decisions based on recommendations they read on one, and companies who blog receive over 95% more links to their site. If you’ve been asking yourself “Does my website need a blog,” we have some questions of our own for you.

Micro-Moments Make Maximum Impacts on Marketing

@ 1:16 PM April 07, 2016

Each year, Google's Year in Search video provides a short, yet insightful, look back at what we were most captivated by throughout the prior year. A new term has hit with significant force, created largely around the way we interact with the world through searches and video views. Micro-moments, as they've come to be called, are those moment-of-interest inquiries that allow us to forge our way on a journey from curiosity to knowledge-consuming. Thanks to mobile devices and an endless array of information at our fingertips, we now have hundreds of intentional interactions with companies, products, and services each day.

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