5 Helpful Tools for Efficient Facebook Marketing

Filed Under: Social Media, Marketing @ 11:00 AM May 30, 2016

Social media management systems can make it easier to track, create, and manage your content across social network channels such as Facebook. They allow you to see what’s being said about your brand and give you ways to better and more effectively engage with readers.

5 Benefits of Redesigning Your Website

Filed Under: SEO, Website, Conversion Rates @ 9:30 AM May 27, 2016

As most business owners know, creating an online presence is vital to reach potential customers. Building a website  gives your business a home base on the internet. However, not all websites are created equal. Below, we're sharing five reasons to give your website a makeover.

An Offer You Can't Refuse: How to Get More Click-Throughs

Filed Under: Inbound Marketing, Social Media, Click-Through Rates @ 3:36 PM May 25, 2016

Better click-through rates (CTRs) – be it for ads, email or social media – mean higher relevancy, which we all know matters to every successful inbound marketing campaign. Increased CTRs are an important goal, but don’t lose focus on what really matters: conversion rates. Higher CTRs that don’t result in higher conversion rates, while not completely meaningless, don’t help grow your company or its bottom line. Here are some quick tips on increasing your brand’s click-through rates.

Social Media Content Calendar

Filed Under: Social Media, Marketing @ 5:29 PM May 23, 2016

It can be difficult for a business to consistently publish on social media. With a social media calendar, you can maximize online communication with customers while reducing effort by planning ahead. Learn more about what a social media calendar can do for you. 

Mobile Vs. Responsive Websites

Filed Under: Inbound Marketing, Mobile, Website @ 4:55 PM May 20, 2016

The average American spends more than 5 hours a day engaging with digital content, and more than half of that time is with a mobile device. Google is aware of how much time people spend on their smartphones and rolled out an update last year, giving a boost to websites that are mobile friendly. The evidence is in: you must have a mobile-friendly website to compete in today's market. Here's a look at your two options.

Ways to Refresh Your Marketing Mind

Filed Under: Inbound Marketing @ 5:35 PM May 18, 2016

No one wants to get into a debate with a writer about the anguish of writer's block, but you know firsthand that the “content crunch” is rife with anxiety, too.

Refine Your Mobile App for Success

@ 12:09 PM May 12, 2016

These towering numbers illustrate why companies looking to innovate are eying the mobile app world:

A Marketer's Guide to Instagram's New Playing Field

Filed Under: Social Media, Digital Marketing, Online Marketing @ 4:48 PM May 09, 2016

Instagram Social Network

Instagram recently added a new algorithm that reorders images and videos appearing in a user’s feed based on their interests, as opposed to in chronological order. For the more than 400 million people using the site, it may be irksome, but for marketers, it’s creating quite a stir. For brands dependent on Instagram for a sizable portion of their business, this sudden change may seriously disrupt their marketing strategy. Here’s how it may affect yours.

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