Social media management systems can make it easier to track, create, and manage your content across social network channels such as Facebook. They allow you to see what’s being said about your brand and give you ways to better and more effectively engage with readers.
Better click-through rates (CTRs) – be it for ads, email or social media – mean higher relevancy, which we all know matters to every successful inbound marketing campaign. Increased CTRs are an important goal, but don’t lose focus on what really matters: conversion rates. Higher CTRs that don’t result in higher conversion rates, while not completely meaningless, don’t help grow your company or its bottom line. Here are some quick tips on increasing your brand’s click-through rates.
The average American spends more than 5 hours a day engaging with digital content, and more than half of that time is with a mobile device. Google is aware of how much time people spend on their smartphones and rolled out an update last year, giving a boost to websites that are mobile friendly. The evidence is in: you must have a mobile-friendly website to compete in today's market. Here's a look at your two options.
Instagram recently added a new algorithm that reorders images and videos appearing in a user’s feed based on their interests, as opposed to in chronological order. For the more than 400 million people using the site, it may be irksome, but for marketers, it’s creating quite a stir. For brands dependent on Instagram for a sizable portion of their business, this sudden change may seriously disrupt their marketing strategy. Here’s how it may affect yours.