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3 Online Marketing Strategies for Attracting Qualified Leads

5:22 PM June 30, 2016
3 Online Marketing Strategies for Attracting Qualified Leads

bigstock-Lead-Acquisition-Strategy-105709700.jpgYou may have a solid marketing strategy that includes consistent blog posts, regular promotion of your content, and beautiful email capture campaigns, but are you attracting people who will actually become long-term customers?

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4 Ways Content Can Bridge the Language Barrier Between Sales & Marketing

5:09 PM June 29, 2016
4 Ways Content Can Bridge the Language Barrier Between Sales & Marketing

In life, not much is certain but death and bigstock-Drawing-A-Bridge-110905907.jpgtaxes. In the business world, you can almost assuredly add one more item to the list: Sales folks rarely ever speak the same language as the marketing team. While it's quite obvious these two teams need each other, more often than not, a language barrier exists between sales and marketing that can inhibit success and growth for those unable to bridge the gap.

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4 Methods For Obtaining More High Quality Referrals

9:30 AM June 28, 2016
4 Methods For Obtaining More High Quality Referrals

It doesn't matter how much money you spend bigstock-Referrals-written-in-search-ba-98388482.jpgon an advertising campaign, a referral from a third party is often much more convincing than anything you might have to say about yourself. Customers are more likely to trust someone that's had a business experience with you. Referrals can help boost your reputation, so it's important you obtain as many as you can. The following are four ways you can get more referrals from your customers:

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The Importance of Cross-Channel Marketing

11:00 AM June 27, 2016
The Importance of Cross-Channel Marketing

Cross-Channel marketing is a strategy many bigstock-Omni-Channel-or-Multi-channel-80605046.jpgmarketers are beginning to implement in order to extend their reach as well as to provide consumers with a more seamless experience. So what exactly is cross-channel marketing? Not only does it consist of using multiple channels, from online marketing to TV marketing, but it allows you to integrate your marketing efforts so the various channels you use complement one another. 

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Don't Give Up! Ways to Up Your Social Media Game

11:30 AM June 24, 2016
Don't Give Up! Ways to Up Your Social Media Game

There’s no profound mystery in the process ofbigstock-Social-Media-8029553.jpg improving your social media content. If you want to create powerful content that engages readers; start by finding out what makes their hearts and minds tick. The more you understand what’s on your readers' minds, the more effective you’ll be at reaching them with content they’ll want to share. Here are five steps you can take today to make that happen.

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3 Design Elements To Make Your Images More Effective

10:00 AM June 23, 2016
3 Design Elements To Make Your Images More Effective

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When it comes to creating content, visual images are some of the most effective forms of content you can use. One of the reasons for this is because images tend to drive more social engagement than written content.

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The Differences of Google Analytics and Google Analytics Premium

8:30 AM June 22, 2016
The Differences of Google Analytics and Google Analytics Premium

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To pay or not to pay, that is the question--especially when it comes to comparing the free version of Google Analytics to Google Analytics Premium. 

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3 Reasons You Don't Want to Cut Back on Marketing When Business is Slow

9:30 AM June 21, 2016
3 Reasons You Don't Want to Cut Back on Marketing When Business is Slow

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In any industry, business goes through ebbs and flows.  When business is booming, it's often easy to see how your marketing efforts make a big impact to your bottom line.  When the tidal wave hinders a bit, however, many business leaders think the marketing budget is the first place to cut expenses. Cutting back on marketing when business is slow can be a bad idea for a number of reasons.  Here are a few good ones:

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Polish Your Business Email Presence

12:28 PM June 20, 2016
Polish Your Business Email Presence

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Contrary to reports of its demise, email remains not only a dominant means of communication, it continues to surge in popularity.

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3 Ways to Build and Grow Your Audience

5:09 PM June 17, 2016
3 Ways to Build and Grow Your Audience

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One of the main goals of your online marketing strategy should be to build an audience and to continually grow it. You can't market your brand without an audience, after all - and the bigger your audience gets, the better your odds will be at capturing and nurturing more leads, which will eventually turn into more sales. The following are three strategies you can use to build and grow your audience:

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Get Inspired - 5 Essential Digital Marketing Resources You Need to Use

10:15 AM June 16, 2016
Get Inspired - 5 Essential Digital Marketing Resources You Need to Use

Digital marketers who pride themselves on bigstock-Document-Marketing-Strategy-Bu-133284005.jpgcreativity, dedication and reliability know a great deal of what they do depends on up-to-date information and data. Without their arsenal of digital marketing resources, building integrated marketing strategies for their clients is an almost impossible task.

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How Enthusiasm Positively Impacts Workplace Projects

2:04 PM June 15, 2016
How Enthusiasm Positively Impacts Workplace Projects

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Are you excited about what you do?  We certainly hope so! While you are probably the biggest ambassador of your business, it's important to remember that tough times and difficult project do happen.  When the lull comes, it can seriously impact the outlook of your company if you're not careful. Enthusiasm is easy when things are going great, but it's imperative you keep that high going even when times are slow. 

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3 Reasons Why Influencer Marketing is an Essential Part of Your Social Media Strategy

10:30 AM June 13, 2016
3 Reasons Why Influencer Marketing is an Essential Part of Your Social Media Strategy

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The importance of social media marketing in this day and age can't be overstated. The value in being able to engage directly with your audience should be pretty clear. However, one important social media marketing tactic you shouldn't forget about is influencer marketing.

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Can There Be Too Much Marketing?

11:00 AM June 10, 2016
Can There Be Too Much Marketing?

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Too much of anything is rarely a good thing. This includes marketing. Whether you’re the owner of your own online or brick-and-mortar business, the CEO of a multi-million-dollar corporation, or the designated Marketing Director at an agency, you know combining just the right mix of marketing channels with engaging messages is both an art and a science. Can you be doing too much marketing?


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Twitter's New Rules

11:30 AM June 08, 2016
Twitter's New Rules

When Twitter exploded onto the social mediabigstock-KIEV-UKRAINE--FEBRUARY-----88718453.jpg scene, people discovered just how powerful a mere 140 characters could be. Now that Twitter has become a valuable platform in your marketing program, they are getting ready to roll out upgrades that will allow more freedom in reaching prospects and promoting your brand.

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5 Characteristics of Successful Leaders

10:00 AM June 06, 2016
5 Characteristics of Successful Leaders

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Successful people come from all walks of life.  They are born in different corners of the world, walk in various types of shoes, and leave their footprint impressions on a variety of people along the way.  Although each individual is quite unique, you might be surprised to find most successful leaders, regardless of how different they may be, often have very distinct similarities when it comes to their routine habits.

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4 Reasons Why Single Channel Marketing Can't Cut It

2:00 PM June 03, 2016
4 Reasons Why Single Channel Marketing Can't Cut It

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In a world where most people have multiple devices designed to serve different purposes, businesses likewise need to develop various channels of advertising if they want to garner an audience. 

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Struggling with Social Media? Try These Strategies

12:00 PM June 01, 2016
Struggling with Social Media? Try These Strategies

Social media is a necessary part of online marketing, but simply creating a few profiles isn't enough to propel your brand onto the social scene.  Building strong relationships with your followers, like any real life relationship, takes a good amount of work, dedication, and commitment. That said, if you're like many busy professionals, the challenges associated with making and maintaining a great social media presence can seem overwhelming for a dozen reasons.

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