You may have a solid marketing strategy that includes consistent blog posts, regular promotion of your content, and beautiful email capture campaigns, but are you attracting people who will actually become long-term customers?
In life, not much is certain but death and taxes. In the business world, you can almost assuredly add one more item to the list: Sales folks rarely ever speak the same language as the marketing team. While it's quite obvious these two teams need each other, more often than not, a language barrier exists between sales and marketing that can inhibit success and growth for those unable to bridge the gap.
It doesn't matter how much money you spend on an advertising campaign, a referral from a third party is often much more convincing than anything you might have to say about yourself. Customers are more likely to trust someone that's had a business experience with you. Referrals can help boost your reputation, so it's important you obtain as many as you can. The following are four ways you can get more referrals from your customers:
Cross-Channel marketing is a strategy many marketers are beginning to implement in order to extend their reach as well as to provide consumers with a more seamless experience. So what exactly is cross-channel marketing? Not only does it consist of using multiple channels, from online marketing to TV marketing, but it allows you to integrate your marketing efforts so the various channels you use complement one another.
There’s no profound mystery in the process of improving your social media content. If you want to create powerful content that engages readers; start by finding out what makes their hearts and minds tick. The more you understand what’s on your readers' minds, the more effective you’ll be at reaching them with content they’ll want to share. Here are five steps you can take today to make that happen.
In any industry, business goes through ebbs and flows. When business is booming, it's often easy to see how your marketing efforts make a big impact to your bottom line. When the tidal wave hinders a bit, however, many business leaders think the marketing budget is the first place to cut expenses. Cutting back on marketing when business is slow can be a bad idea for a number of reasons. Here are a few good ones:
One of the main goals of your online marketing strategy should be to build an audience and to continually grow it. You can't market your brand without an audience, after all - and the bigger your audience gets, the better your odds will be at capturing and nurturing more leads, which will eventually turn into more sales. The following are three strategies you can use to build and grow your audience:
Digital marketers who pride themselves on creativity, dedication and reliability know a great deal of what they do depends on up-to-date information and data. Without their arsenal of digital marketing resources, building integrated marketing strategies for their clients is an almost impossible task.
Are you excited about what you do? We certainly hope so! While you are probably the biggest ambassador of your business, it's important to remember that tough times and difficult project do happen. When the lull comes, it can seriously impact the outlook of your company if you're not careful. Enthusiasm is easy when things are going great, but it's imperative you keep that high going even when times are slow.
The importance of social media marketing in this day and age can't be overstated. The value in being able to engage directly with your audience should be pretty clear. However, one important social media marketing tactic you shouldn't forget about is influencer marketing.
Too much of anything is rarely a good thing. This includes marketing. Whether you’re the owner of your own online or brick-and-mortar business, the CEO of a multi-million-dollar corporation, or the designated Marketing Director at an agency, you know combining just the right mix of marketing channels with engaging messages is both an art and a science. Can you be doing too much marketing?
When Twitter exploded onto the social media scene, people discovered just how powerful a mere 140 characters could be. Now that Twitter has become a valuable platform in your marketing program, they are getting ready to roll out upgrades that will allow more freedom in reaching prospects and promoting your brand.
Successful people come from all walks of life. They are born in different corners of the world, walk in various types of shoes, and leave their footprint impressions on a variety of people along the way. Although each individual is quite unique, you might be surprised to find most successful leaders, regardless of how different they may be, often have very distinct similarities when it comes to their routine habits.
Social media is a necessary part of online marketing, but simply creating a few profiles isn't enough to propel your brand onto the social scene. Building strong relationships with your followers, like any real life relationship, takes a good amount of work, dedication, and commitment. That said, if you're like many busy professionals, the challenges associated with making and maintaining a great social media presence can seem overwhelming for a dozen reasons.