Everybody knows necessity is the mother of invention. The people of the Faroe Islands have shown necessity also can be the mother of creativity, at least with regard to Google Street View.
Everywhere you turn in this world, you're faced to communicate with friends, family and co-workers in order to build relationtionships. This is what makes the act of communication very important. Though, it's essential to bear in mind that correct communication is far from a simple process. Between words and body language, every message you deliver and receive comes complete with an entire tale to tell.
Like any great company, Facebook is continually looking to innovate and increase its functionality. Facebook at Work (or FB@Work) is its newest, most exciting endeavor by the social media giant that strives to streamline workplace communication and position the company as the top tier networking tool, both in the office and at home.
While morning show hosts and millennial blogs tend to focus attention on the 'fun' and 'glitzy' examples of wearable tech, like fitness trackers and smart watches, the bigger impact of this shift is how technology gets utilized in the workplace. That's because while many of today's so-called 'innovative' new products require the defining of new problems they then solve, wearable work technologies much more frequently bring solutions to problems that have plagued industries for decades.
All good content marketers have an agenda, but they also understand to go beyond the brand-forward approach of traditional marketing. At the center of the most successful content marketing strategies is a heartfelt effort to make an emotional connection with the target audience. It often seems like there’s a fine line between the egocentric and the empathetic approach to content marketing, and knowing the difference is vital. You have to understand the customer journey, the customer buying cycle, and customer insight if you want a true connection.
As a business leader, we can only assume you love your company; otherwise, you wouldn't be successful. When you love your business, you have to have affection for your customers (at least to a certain extent), and that relationship requires attention and nurturing just like any other relationship in life.
We live in a world of ever-changing ideas and never-ending evolutions. Consumers' attention spans are short, and if you want to stay top-of-mind, you have to know how to be relevant at all times. This means you have to understand how to navigate trending content so you can stay at the forefront of concepts and conversations, allowing your audience to view you as an authority figure when they're searching for the stuff you offer.
As a business, it is normal to be concerned with the amount of traffic that your website receives. Traffic means that your business will be presented with more opportunities. Don't let the traffic numbers for your website get you down, instead, use this guide to pinpoint the source of your traffic slowdown and experience smooth sailing for the rest of the summer.
If you want more exposure for your content:
- It must be seen.
- It must be really good.
- It must be quick and easy to share.
Make your posts nearly effortless for your readers to share and you’re well on your way to successful posting.
The purchasing funnel has long been a place where sales and marketing folks come to odds with each other. Depending on which side of the fence you're speaking with, each team contributes to the detriment or success of the funnel's fulfillment. Although the sales and marketing teams of companies are quite intertwined, they typically speak very different languages.
Producing a great blog that attracts the readers you want requires consistency, resourcefulness and creativity, day in and day out. The payoff? Higher traffic, loyal followers, better leads and if all goes according to plan, more customers. While there’s no one “right” way to guarantee a winning blog, there are some common traits that the most successful blogs out there share. Here are five of them:
As a business leader, you have a million things to do every day. You're balancing payroll, helping customers, negotiating with vendors, and, every now and then, you get to have lunch, too. There's a lot going on in your day, and your to-do list is often a lot longer than a typical shift could ever accommodate. When things get busy, marketing is often one of the first things to fall by the wayside, but quality content is what will help keep your business in front of your customers.
Humans respond emotionally to color and form almost immediate and lasting impressions from this deliberate choice of expression. For businesses, the stakes are even higher because color represents their brand and image – two intrinsic qualities that instantly communicate volumes about a business' style and underlying values.
We recently wrote about influencer marketing -identifying and engaging with those who hold power in your industry – and how it helps your reach your targeted audience. But how do you find those influencers?