Street View Inspires Creative Vantage Point – Right On the Ba-a-ack of Sheep

Filed Under: Social Media, technology @ 10:00 AM July 29, 2016

Everybody knows necessity is the mother of invention. The people of the Faroe Islands have shown necessity also can be the mother of creativity, at least with regard to Google Street View.

9 Keys to Improving Your Communication Cues

Filed Under: Tips, Workplace, Office @ 11:49 AM July 28, 2016

Everywhere you turn in this world, you're faced to communicate with friends, family and co-workers in order to build relationtionships. This is what makes the act of communication very important.  Though, it's essential to bear in mind that correct communication is far from a simple process. Between words and body language, every message you deliver and receive comes complete with an entire tale to tell.

A Mini Guide to Digital Marketing Terms

Filed Under: Digital Marketing, Sales @ 5:13 PM July 27, 2016

If you’re new to the digital marketing world, you may not be familiar with the jargon that comes with it, particularly the acronyms. To help you catch up, we’ve put together a short glossary that’ll help – and keep you from continually searching for definitions as you read posts.

Facebook Goes to the Office

Filed Under: Social Media, Online Marketing, Office @ 5:24 PM July 26, 2016

Like any great company, Facebook is continually looking to innovate and increase its functionality. Facebook at Work (or FB@Work) is its newest, most exciting endeavor by the social media giant that strives to streamline workplace communication and position the company as the top tier networking tool, both in the office and at home.

Wearable Technology in the Workplace: How Tech is Transforming Work Equipment

Filed Under: Office, technology @ 5:20 PM July 25, 2016

While morning show hosts and millennial blogs tend to focus attention on the 'fun' and 'glitzy' examples of wearable tech, like fitness trackers and smart watches, the bigger impact of this shift is how technology gets utilized in the workplace. That's because while many of today's so-called 'innovative' new products require the defining of new problems they then solve, wearable work technologies much more frequently bring solutions to problems that have plagued industries for decades. 

Put Yourself in Their Shoes: How Empathy is the Heart of Marketing

Filed Under: Content Marketing, Blogging @ 4:26 PM July 22, 2016

All good content marketers have an agenda, but they also understand  to go beyond the brand-forward approach of traditional marketing. At the center of the most successful content marketing strategies is a heartfelt effort to make an emotional connection with the target audience. It often seems like there’s a fine line between the egocentric and the empathetic approach to content marketing, and knowing the difference is vital. You have to understand the customer journey, the customer buying cycle, and customer insight if you want a true connection.

4 Ways to Nurture Your Audience Further Down the Sales Funnel

Filed Under: Inbound Marketing, Digital Marketing, Online Marketing @ 4:21 PM July 21, 2016

As a business leader, we can only assume you love your company; otherwise, you wouldn't be successful.  When you love your business, you have to have affection for your customers (at least to a certain extent), and that relationship requires attention and nurturing just like any other relationship in life.


How Push Notifications Can Help Your Website

Filed Under: Digital Marketing, Website @ 9:00 AM July 20, 2016

Website push notifications can help your company in a variety of ways, such as increasing traffic, leads, and sales. These clickable messages can be sent to subscribers that choose to opt in, allowing you to send them useful information, including the following:


3 Tools to Help You Navigate Trending Content

Filed Under: Digital Marketing, Content Marketing @ 1:24 PM July 19, 2016

We live in a world of ever-changing ideas and never-ending evolutions.  Consumers' attention spans are short, and if you want to stay top-of-mind, you have to know how to be relevant at all times.  This means you have to understand how to navigate trending content so you can stay at the forefront of concepts and conversations, allowing your audience to view you as an authority figure when they're searching for the stuff you offer.

Want to See Profits Grow? Invest in a CRM System

Filed Under: CRM, Profit @ 12:08 PM July 15, 2016

When placed at the heart of your business strategy, customer relationship management (CRM) technology can help win you new customers – and better serve the ones you already have.

5 Steps to Pinpointing Your Traffic Slowdown

Filed Under: Content Marketing @ 5:15 PM July 14, 2016

As a business, it is normal to be concerned with the amount of traffic that your website receives. Traffic means that your business will be presented with more opportunities. Don't let the traffic numbers for your website get you down, instead, use this guide to pinpoint the source of your traffic slowdown and experience smooth sailing for the rest of the summer.

4 Tips to Staying Motivated At Work

Filed Under: Content Marketing, Office @ 5:28 PM July 13, 2016

It happens when you least expect it. One minute you're walking through you're office door full energy and enthusiasm, the next your motivation wanes.  

Sharing is Caring: How to Get Others to Share Your Posts

Filed Under: Social Media, Content Marketing @ 5:01 PM July 12, 2016

If you want more exposure for your content:

Make your posts nearly effortless for your readers to share and you’re well on your way to successful posting.  

Build trust with personalized emails

Filed Under: Marketing, Email @ 2:07 PM July 11, 2016

Other business professionals have doubted the staying power of email marketing, but not you. While new channels threatened to shake its dominance, you remained convinced of the viability and effectiveness of email outreach efforts.

The Most Important Letter in a Blogger's Alphabet: The Letter R

@ 9:30 AM July 08, 2016

The purchasing funnel has long been a place where sales and marketing folks come to odds with each other.  Depending on which side of the fence you're speaking with, each team contributes to the detriment or success of the funnel's fulfillment.  Although the sales and marketing teams of companies are quite intertwined, they typically speak very different languages.  

Noteworthy Blogs Don’t Just Happen : Top 5 Ways They Unfold

@ 5:03 PM July 07, 2016

Producing a great blog that attracts the readers you want requires consistency, resourcefulness and creativity, day in and day out. The payoff? Higher traffic, loyal followers, better leads and if all goes according to plan, more customers. While there’s no one “right” way to guarantee a winning blog, there are some common traits that the most successful blogs out there share. Here are five of them:

5 Simple Ways to Boost Writing Productivity

@ 5:26 PM July 06, 2016

As a business leader, you have a million things to do every day.  You're balancing payroll, helping customers, negotiating with vendors, and, every now and then, you get to have lunch, too.  There's a lot going on in your day, and your to-do list is often a lot longer than a typical shift could ever accommodate. When things get busy, marketing is often one of the first things to fall by the wayside, but quality content is what will help keep your business in front of your customers.

Elicit a Rainbow of Emotion With Your Marketing

Filed Under: Inbound Marketing @ 5:17 PM July 05, 2016

Humans respond emotionally to color and form almost immediate and lasting impressions from this deliberate choice of expression. For businesses, the stakes are even higher because color represents their brand and image – two intrinsic qualities that instantly communicate volumes about a business' style and underlying values.

4 Strategies For Identifying Your Industry's Influencers

@ 4:25 PM July 01, 2016

We recently wrote about influencer marketing -identifying and engaging with those who hold power in your industry – and how it helps your reach your targeted audience. But how do you find those influencers?

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