Incorporating live chat with your business’ website can help increase visitors’ time on page, improve conversion rates and reduce the number of phone calls your company’s reps receive. Live chat features, however, are only effective if they complement -- and don’t detract from -- a website. If you’re looking for ways to improve your business’ website, here’s how to properly integrate a live chat feature to improve the customer experience and your company’s conversions.
In the business world, every customer counts. Every time someone walks through your front door, whether it's in a brick-and-mortar location or online, you're presented with the opportunity to make a sale. Most of the time, consumers already have an idea of what they're looking for well before they stumble upon your store.
You’ve finally mastered the art of creating great content. But while we all know content is king, it cannot exist in a vacuum. Whether it’s meant to teach, persuade, or entertain, you have to drive people to it so they can read it. With online content growing at a phenomenal rate, capturing the attention and imagination of readers has become even more challenging. Audiences now make split-second judgments about what to read, so you’re going to need to make your articles stand out. Two proven ways to get those all-important click-throughs are by writing stand-out headlines and meta descriptions.
You can lead a prospect to your website, but you can't make them buy something—unless your inbound marketing strategy includes a killer email campaign. Your strategy likely includes a mix of quality content, SEO, pay-per-click ads and an email campaign.
Hotels and resorts, like many businesses, must continually be adding prospects to their internal database. Places that fail to constantly generate new leads for their sales team will see stagnant growth and, eventually, decreased business. If you run a hotel or resort, here’s a look at how lead generation can help your place and how to effectively acquire new leads.
From the wire framing to the usability testing to the launch, a website redesign can be quite the experience—especially if you've never been through the process before.
By the time it's done, you should have a website that works for your company and your customers while outperforming the competition.
But how will you really know if your new website is performing as well as it can and delivering consistent conversions?
The signs are often subtle: your phone calls aren't returned as promptly as usual or you hear a sarcastic comment during a meeting or a mumbled remark after one is over.
Clients rarely part ways with a company over one misunderstanding or even one missed deadline. Tension and discontent builds over time, which is good because when your gut sends the “something is wrong here” signal, you usually still have time to mend the breach.
Google AdWords is a well-known service for advertising your business online with pay-per-click ads. But despite its familiarity, many people are scared to actually use them due to unfounded fears and misunderstandings. Knowing the truth about these common myths and misconceptions about AdWords can help you create a successful ad campaign for your company.
It may sound illogical, but you can plan for the unexpected. You may not know what will happen, but it’s smart to work from a place that considers there will always be inevitable surprises. Plan ahead by creating a playbook that offers up a range of actions you can take when curveballs are thrown and setbacks occur. Marketers are constantly dealing with a changing world, so if you take proactive steps to adapt and embrace change, you’ll find yourself ready to face whatever comes your way.
Middle-of-the-funnel content doesn’t always get the same attention as content aimed for the other parts of the funnel, but it should. In fact, some experts consider it the most important part of the funnel, and for good reason. If top of the funnel is the first date, and bottom of the funnel is “I do,” the middle is where a solid relationship is built. Also known as the consideration phase, the middle section of the sales funnel is actually made up of four parts: the lead, the marketing qualified lead, the sales qualified lead, and the opportunity.
White papers are one of the most powerful marketing tools available, and when used as part of your overall content marketing strategy, can yield a number of successful outcomes. A good white paper can help to generate leads for your business by enticing visitors to download valuable information with just a hint of persuasion, but a great white paper can also help strengthen brand image, highlight your level of expertise, expand your mailing list, and improve your social media presence. The question is, how do you take your white paper from good to great?
From researching and planning the trip to sharing happy memories with family and friends, social networking has changed how people vacation. Having a solid presence on social media is imperative in the travel and tourism industry. The days of simply setting up a website for your travel business are long gone. Now, you need a creative and focused plan on how to capture and maintain your customers' interest using the power of social media.
With the global reach of the Internet, businesses in the tourist industry deal with competition from not only local tourism and travel firms but also companies located around the world. For your business to surpass this competition, you must regularly revamp your marketing strategy to meet the ever-changing behaviors and demands of your target audience. One of the best ways to achieve this task and make your business the destination for tourism-related services is by focusing on inbound marketing.
Medical writers have been following the “script” for years: They write in short, concise sentences. They employ verbs; they eschew most adjectives. And whatever they're writing, they make their purpose clear by no later than the end of the second paragraph. As a group, physicians are also notoriously pressed for time that their acolytes know they must communicate in what might be called a “less is more” manner – or risk their boss' ire.