Are your customers struggling to complete their travel plans on your website?
With dreams of a tropical vacation, a customer wants to book a cruise to the Bahamas. He finds the perfect deal on your website. It is the right price, destination, and dates. It is simply perfect.
He fills out the booking page and, when he's done, he clicks "Book Now." Nothing happens. He verifies everything is filled out and clicks the button again. Again, nothing happens. He can't find a help section. He tries it one more time and it fails again.
Totally frustrated, this customer abandons the booking and goes to a competitor's website.