Important Considerations Before Choosing a Domain Name

Filed Under: Tips, Website @ 3:28 PM September 29, 2016

Choosing a domain name for your website isn't something that should be taken lightly. After all, it is a name that will be used to identify your website, therefore impacting not only your site, but also your brand. Make note of the following things you should consider before choosing a domain name. 

Failure is Not an Option: Why You Must Launch Mobile-Friendly Email Campaigns

Filed Under: Mobile, Email @ 2:51 PM September 27, 2016

More emails are now opened on mobile devices than on desktops. Different studies cite different stats – anywhere from 53% to nearly 68% – but either way, the trend remains the same. Which means mobile-friendly email campaigns are no longer an option, they’re a must-have. What’s a mobile-friendly email? It’s one that displays optimally on both a mobile device and a desktop, ensuring it’s attractive and easy to digest regardless of where someone reads it. Fortunately, it’s fairly easy to make your email campaigns mobile friendly.

3 Surefire Ways to Close Deals Faster

Filed Under: Digital Marketing, Sales @ 4:54 PM September 22, 2016

For any business professional who has spent months reading, studying, analyzing, brainstorming, writing, revising, meeting, talking, discussing options, presenting and...waiting, it's one of the most exhilarating feelings in the world: And it's worth saying slowly, for dramatic emphasis.

How to Help Struggling Online Customers

Filed Under: Customer Engagement, Online Marketing @ 4:34 PM September 20, 2016

Are your customers struggling to complete their travel plans on your website?

With dreams of a tropical vacation, a customer wants to book a cruise to the Bahamas. He finds the perfect deal on your website. It is the right price, destination, and dates. It is simply perfect.

He fills out the booking page and, when he's done, he clicks "Book Now." Nothing happens. He verifies everything is filled out and clicks the button again. Again, nothing happens. He can't find a help section. He tries it one more time and it fails again.

Totally frustrated, this customer abandons the booking and goes to a competitor's website.

Multiple Generation Marketing

Filed Under: Digital Marketing @ 4:03 PM September 16, 2016

It's the difference between quilt shops and Cuervo shots, an early afternoon nap and the nightlife, 140 characters versus a four-color printed brochure. 

It's marketing your destination to multiple generations--and it's not always easy. 

Yes, it is a new age of travel marketing, where millennials and more seasoned travelers are all on the move. And it's your job to attract them to your destination. 

Billionaires Reveal How They Make the Most of Their 1,440 Minutes a Day

Filed Under: Tips, Office @ 1:00 PM September 14, 2016

There are 1,440 minutes in a day and 1,000 times as many suggestions for how to make the most of every one.

No Link Between Short Subject Lines and Email Open Rates, Study Finds

Filed Under: Email @ 5:18 PM September 12, 2016

For years, writers resisted the theory that shorter email subject lines translated to higher open rates, but they faced mighty opposition from people who huffed and puffed, “brevity is best.”

Now a recent study has blown all that huffing and puffing away.

Facebook vs. Ad Blocking

Filed Under: Social Media, Facebook @ 10:37 AM September 10, 2016

It was bound to happen. After all, technology is advancing at a pace unlike any other time in history. 

Almost as soon as disruptive ads became ubiquitous, programmers started looking for ways to make them more effective. 

And they succeeded--even at getting around ad blockers.  

In August, Facebook announced it had created and begun using software that essentially shuts down all ad blockers. The result is Facebook users will no longer be subjected to random ads of little interest to them. In fact, they'll be served ads that better align with their personal and professional interests. 

But not everyone is happy about it. 

Destination Marketing Success

Filed Under: Marketing, traveling @ 5:19 PM September 08, 2016

Ah, destination marketing--the art and science of promoting cities, states and even regions as great places to live, work and play. It's the reason Colorado's tourism agency puts up billboards in Iowa, Minnesota and Wisconsin every summer. It's probably at least partially responsible for a lot of long car rides across the country, as families road trip their way to popular tourist destinations like the Grand Canyon, Yellowstone and Disney World. 

Four Ways Hotels are Becoming "Smart"

Filed Under: technology, tourism @ 5:26 PM September 06, 2016

Thanks to smart phones, people are always connected wherever they go – even when they are on vacation. More than 85% percent of today’s travelers own a smart phone or tablet. More products  are turning “smart” to integrate and adapt to this technological society, including hotels. These cutting-edge hotel technology trends are changing longstanding standards in the industry and allowing hoteliers to provide guests with more personalized experiences.

Engaging Clients Via Social Media to Grow Your Tourism Business

Filed Under: Social Media, Customer Engagement, tourism @ 1:04 PM September 02, 2016

Part of the excitement of traveling is exploring the area, learning about the culture, and experiencing new adventures. Regardless of whether you are a local tour guide, plan multiple city itineraries, or offer adventure activities, social media (Google+, Facebook, Twitter, etc.) is a necessary tool these days. Here's what you need to know about marketing your business via social media, and in turn, increase your business. 

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