Pens vs Keyboards: Which is the Best Tool for Note Taking?

Filed Under: Content, writing @ 10:33 PM December 30, 2016

It is two minutes before the weekly sales meeting. Before running out of your office, should you grab your laptop or a pen and notebook?

For the majority of people, a recent study shows handwriting notes during a meeting is the better choice.  But why?

A quick typist is able to transcribe a meeting word for word without much thinking. This passive approach is fantastic for creating a comprehensive record of a meeting, but it does not result in useful, well-organized notes.

How People Are Using Social Media At the End of 2016 - Part 2

Filed Under: Social Media @ 8:13 PM December 28, 2016

So now you know for certain: Facebook is more than twice as popular as any other social media site.

Facebook Dominates the Social Media World At the End of 2016 - Part 1

Filed Under: Social Media, Facebook, Online Marketing @ 12:55 PM December 21, 2016

Facebook trumps other sites by far

In a national survey of 1,520 adults, the center found the Internet is connecting Americans more than ever before: 86 percent of Americans are now online.

Stocking Stuffer Insights for Mobile App Marketers

Filed Under: Mobile, Content @ 11:37 AM December 19, 2016

We've all heard the phrase, "There's an app for that." Why is it so popular? Well, because it's true.

Making the Most of Your Media Plan: Top 2017 Online Video Trends

Filed Under: Online Marketing, video @ 10:00 AM December 16, 2016

It's that time of year when we put our sights on the scenes to come. As 2017 starts knocking on the front door, we've got our trend-spotting goggles on and we're excited to see how it all unfolds.

Why is White Space Vital For Your Website?

Filed Under: Digital Marketing, Content Marketing, Content @ 6:05 PM December 14, 2016

While people were still pecking away at typewriters, cramming every square inch of the page with type and reading newspapers, which were equally crammed with type, a soon-to-be-famous German typographer, Jan Tschichold,  pleaded for some breathing room.

Ways Technology Has Streamlined the Sales Process

Filed Under: Sales, technology @ 5:28 PM December 12, 2016

Today, it's nearly impossible to do business without taking advance of online resources. From the explosion of online shopping to the nuances of digital marketing, the Internet has changed the ways in which companies and consumers operate. But how has the Internet affected sales, specifically? Whether your business is local or global, you'll need to keep up with the latest sales and research trends to stay competitive and reach your customers or clients.

How Your Brand Can Better Target Micro-Moments and Convert Consumers

Filed Under: Customer Engagement @ 10:00 AM December 09, 2016

With all the chatter about micro-moments, it can be easy for marketers to go overboard. Micro-moments are the key times when consumers pick up their phone with the express purpose of making an action decision. They are the I-want-to-go, I-want-to-do and I-want-to-buy that is music to the ears of businesses and marketers. 

Manage Accounts All From One Universal Inbox

Filed Under: Social Media, Email @ 11:33 AM December 07, 2016

Thanks to Facebook, it just got easier for small- and mid-sized businesses to manage their social media accounts and communicate with customers. 

The Benefits of Marketing Automation

Filed Under: Marketing @ 11:47 AM December 05, 2016

Everyone knows imitation is the highest
form of flattery. But being asked to write a follow-up piece based on a popular book follows right behind.

Marketing for the New Online SuperShopper

Filed Under: E-Commerce, Online Marketing @ 12:04 PM December 02, 2016

Mark down 2016 as the beginning of the online supershopper era. This is the year savvy shoppers (and savvier marketers) really began to embrace the power of online and mobile shopping. The tide first changed in the summer, when an annual survey found shoppers had begun making the majority, of their purchases online. Even when buying at local stores, more shoppers than ever are using their phones to discover new brands and find the best prices. To get on their radar and influence their final purchases, here's what you need to know about these holiday supershoppers:

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