The promises of holograms, tractor beams and virtual reality headsets are finally being fulfilled. Science fiction has become fact and there is no better time to jump aboard; particularly when it comes to marketing with virtual reality. Thanks to the ubiquity and digital quality of mobile devices, every smartphone can become a virtual reality headset in as little as $15 and every single YouTube video can be transformed into a VR experience.
In order to effectively sell a product or service, you must connect with your potential customer and present the product or service in a way they appreciate. The best way of doing this depends on how the customer makes decisions. Here’s how to adapt your selling strategy for five different types of decision makers.
Have you ever tried a co-worker's favorite productivity tool, only to have it completely fail on you a month later? Don't think of yourself as a quitter. Instead, the problem with planners and productivity apps that don't work for you is likely due to a dissonance with your productivity personality. Everyone thinks a bit differently. It's in understanding those differences and working with the tools that will enhance and not distract from those differences that will optimize your productivity.
Inbound marketing is about utilizing a variety of mediums to attract new clients and customers to you rather than fighting their attention. But to know what the right medium you should take with inbound marketing efforts requires an understanding of how the brain processes various types of content. From text to video, each format of content has its place.
It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.
Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.
Millennial-aged employees are fast outpacing every other generation when it comes to traveling for business. While that fact alone shouldn't come as a surprise to anyone, the important facet travel companies and the like need to pay attention to is their vastly different buying and research habits. Particularly when it comes to how and when they use their devices to book their travel.
In response to an increase in the number of searches conducted from mobile devices, Google has announced it is shifting to a mobile-first initiative. As Google prioritizes to the popularity of mobile devices, online marketers must follow suit. Marketing campaigns and websites must either adapt so they’re mobile friendly, or else be prepared to be bypassed.