Engaging Virtual Reality Content

Filed Under: technology @ 10:00 AM January 23, 2017

The promises of holograms, tractor beams and virtual reality headsets are finally being fulfilled. Science fiction has become fact and there is no better time to jump aboard; particularly when it comes to marketing with virtual reality. Thanks to the ubiquity and digital quality of mobile devices, every smartphone can become a virtual reality headset in as little as $15 and every single YouTube video can be transformed into a VR experience. 

Selling to 5 Different Kinds of Customers Based on How They Make Decisions

Filed Under: Customer Engagement @ 10:00 AM January 20, 2017

In order to effectively sell a product or service, you must connect with your potential customer and present the product or service in a way they appreciate. The best way of doing this depends on how the customer makes decisions. Here’s how to adapt your selling strategy for five different types of decision makers.

Optimizing Productivity for Your Personality Type

Filed Under: Office, Content, personalization @ 10:10 AM January 18, 2017

Have you ever tried a co-worker's favorite productivity tool, only to have it completely fail on you a month later? Don't think of yourself as a quitter. Instead, the problem with planners and productivity apps that don't work for you is likely due to a dissonance with your productivity personality. Everyone thinks a bit differently. It's in understanding those differences and working with the tools that will enhance and not distract from those differences that will optimize your productivity.

Understanding the Brain to Understand Your Content

Filed Under: Content Marketing, Content @ 10:00 AM January 16, 2017

Inbound marketing is about utilizing a variety of mediums to attract new clients and customers to you rather than fighting their attention. But to know what the right medium you should take with inbound marketing efforts requires an understanding of how the brain processes various types of content. From text to video, each format of content has its place.

How Marketers Can Harness The Emotion of Emojis

Filed Under: Social Media, Online Marketing, technology @ 10:30 AM January 11, 2017

They are known as “emojis,” and the prefix accurately denotes that they supply a full range of emotion – from happiness to the universal hello: the waving hand.

Marketing: 9 Tiny Little Letters with Huge Responsibilities

Filed Under: Inbound Marketing, Digital Marketing, Content Marketing, Marketing, Online Marketing @ 10:15 AM January 09, 2017


It's a seemingly vague, all-encompassing word that takes on multiple meanings, depending on who you ask. In fact, unless you work in or directly with the marketing department, it's highly possible everything this team does is as elusive as the Loch Ness Monster.

Of course, each department in a company has a specific, important function. Ironically, the marketing folks have one of the most important functions in any business; yet, most people have no idea what they actually do.

The Rise of the Millennial Business Traveler

Filed Under: traveling @ 11:08 AM January 06, 2017

Millennial-aged employees are fast outpacing every other generation when it comes to traveling for business. While that fact alone shouldn't come as a surprise to anyone, the important facet travel companies and the like need to pay attention to is their vastly different buying and research habits. Particularly when it comes to how and when they use their devices to book their travel.

As Google Prioritizes Mobile, So Must Organizations

Filed Under: Social Media, Mobile @ 10:32 AM January 04, 2017

In response to an increase in the number of searches conducted from mobile devices, Google has announced it is shifting to a mobile-first initiative. As Google prioritizes to the popularity of mobile devices, online marketers must follow suit. Marketing campaigns and websites must either adapt so they’re mobile friendly, or else be prepared to be bypassed.

Social Advertising: An Epic Tale of Marketing Success

Filed Under: Social Media, Content Marketing, Content @ 10:30 AM January 02, 2017

As this year comes to a close, we're looking toward the future in anticipation of all the exciting things this new year will bring us. At the same time, we're reflecting back on all of the things years-gone-by have brought us.

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