You already know mobile technology has irrevocably altered consumers' buying journey. An astounding 77% of Americans now own a smart phone on which they do everything from stream videos, locate stores and research products. Marketers, ad agencies and entrepreneurs cannot risk shying away from this new mobile reality. Instead, successful, leading marketers are tackling this new challenge head-on and are implementing new measurement practices so that they not only survive this cultural shift, but thrive in it.
The Japanese proverb, "Fall seven times, stand up eight" makes a great mantra but too often, marketers are so busy trying to stand up that they don't examine those falls to help them get up next time. The very act of falling down can yield vital information into your process, your business and your path to success. Highlighting business failures can be just as vital to success as achieving milestones. Use these steps to find failure in your company and use it to power success.
It's no secret that Google is constantly making changes to its algorithms. While their mission is to make the service more streamlined, intuitive and overall appealing to users, these changes undeniably make it more challenging for marketers and SEO experts to ensure their websites make the top of the ranks. Google now processes over 2 trillion searches every year and marketers that want to benefit from those searches need to adapt their strategy in order to achieve their SEO goals.
Such simplicity belies their birth year, which extends roughly from the mid-1960s to the late 1970s and early 1980s. In terms of group size, "Gen Xers,” as they are known, are dwarfed by the Baby Boomers who preceded them and the millennials who followed them.