A Beginner’s Guide to Meta Descriptions

Filed Under: SEO, Meta tags @ 11:12 AM March 29, 2017

Meta descriptions – the word may sound complex, but they are actually quite simple and straightforward. This inbound marketing tactic is highly effective and well worth the effort. In this beginner’s guide, you’ll learn everything you need to know about meta descriptions and how to implement them on your website.

Blogging for Business Success

Filed Under: Blogging @ 9:13 AM March 27, 2017

From part-time side hustles to multi-national billion-dollar organizations, every business has a blog. It’s essential for reaching out to customers, keeping your business at the top of search engines, and providing a repository for information that educates both consumers and other businesses. But is your business blog really helping your business out? Each year, the blogging landscape shifts and keeping on the pulse of what attracts and engages your audience can help your blog reach a wider audience. Use these tactics from the 2016 blogging trends aggregated and analyzed by Orbit Media. 

8 Stats to Update Your Social Media Strategy

Filed Under: Social Media @ 11:56 AM March 24, 2017

It is 2017 and the time for a strong social media strategy is here. And if you aren't already on social media, it's high time to log in and sign up for a website, Facebook, Twitter, and more. That's because the Internet and its many online communities is where a significant portion of your customers (and potential customers) are. And don't you want to be where your customers are? But crafting the right conversations takes some strategic planning. Consider the following statistics and how they can be applied to best shape your social media strategy this year:

Get Back On Track After a Long Weekend

Filed Under: Workplace @ 11:37 AM March 16, 2017

There's nothing better than a three day weekend, but that euphoric feeling quickly fades when it's time to get back to work. Below, we're sharing a few tips for being productive after a long, holiday weekend.

You, Too, Can Be Known As “The Great Office Communicator”

Filed Under: Office @ 10:00 AM March 13, 2017

Wouldn’t this scene just make your day – and even your week? Someone is so blown away by your communication skills that they corner you near the office vending machine and just have to know: What are your top 10 secrets? And would you possibly share them so that others can follow your good example?

“Heavy is the Head that Wears the Crown” – The Internal Struggles All Leaders Face

Filed Under: Leadership @ 2:17 PM March 09, 2017

Being a leader is always a challenging job to do. While many of these struggles are visible from the outside, leaders face conflict with themselves as well. Here are a few of the internal struggles that almost every leader has to deal with at one time or another.

Mastering Experiential Marketing

Filed Under: Digital Marketing, Marketing, Online Marketing @ 10:10 AM March 07, 2017

Marketing is changing everyday. Companies which have the ability to quickly incorporate these new ideas into their marketing plans are earning more; while businesses which fail to adapt to the shifting marketing environment, are failing. 

Developing Content for an Audience with Short Attention Spans

Filed Under: technology @ 10:00 AM March 01, 2017

Modern technological advances have allowed people to multitask more than ever before. Of course, there is always a trade off – this constant multitasking has lead to a significant drop in our attention span. The average person’s attention span is now a mere eight seconds. That’s shorter than the attention span of a goldfish.

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