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Mobile Measurement

12:30 PM April 25, 2017
Mobile Measurement

Mobile_Friendly_Algorithm_Change.jpgSo now you have the easy answer to one of your questions: many of the people you see, hovering over and clicking away at their smartphones, are probably looking at ads.

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Take the Perfect Facebook Ad Photo

9:41 AM April 17, 2017
Take the Perfect Facebook Ad Photo

bigstock--136726301.jpgIf smartphones have turned virtually everybody into a photographer, then it's probably equally true that Facebook has transformed virtually everybody into a marketer or self-promoter.
In this climate, you have to ramp it up, especially if you're a business owner who depends on Facebook ads to generate business. Take what you already know and respect about the appeal of photos and apply the expert polish of professionals to give your ads maximum “pulling power.”

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Gen Z

2:10 PM April 13, 2017
Gen Z

After years of discussions on how to best bigstock--147114854.jpgappeal and market to Millennials, a generation that largely came of age side-by-side the Internet, it's now time to include another key digital era in marketing plans: Generation Z. Demographers generally list Gen Z as those now-teens born between the mid-1990s and 2005. Most don't remember a world before 9/11 or the prosperity prior to the 2008 financial collapse. However, what they do know is a world in which many had a cell phone since elementary school and are fluent in GIFs and emojis. And, by 2020, experts say they will make up an impressive 40 percent of all consumers.  

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People love Youtube, but will they love the new YouTube TV?

9:55 AM April 03, 2017
People love Youtube, but will they love the new YouTube TV?

If you start your day wondering what's YouTube.pngtrending on YouTube, then you know you never quite know what you're going to find. It could be a video of a toddler taking his first euphoric steps. It could be footage of a tornado whipping through the plains.

No matter what's trending on YouTube, you may have gotten the idea by now that YouTube trends toward a younger audience – and you're right. Now YouTube is taking a big gamble on its faithful following by unrolling TV service in the next few months.

YouTube has long hinted at this foray and industry experts have long been anticipating it. But everyone seems to be wondering: will millennials really ante up for online programming?

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