Big Spending and the Future of Digital Advertising

Filed Under: Digital Marketing @ 3:48 PM June 28, 2017

If video killed the radio star, then the internet is killing the television star. According to her 2017 report on Internet Trends, Mary Meeker found internet ad spend will exceed television ads for the first time this year. If you consider the speed at which internet has overtaken TV--less than 25 years--it's time to take a look at where advertisers are spending money online and what the future of digital advertising will look like.

Out with the Old and In with the New: Get a Responsive Website Today

Filed Under: Website, Design @ 12:06 PM June 23, 2017

Can your customers easily navigate your website from any device they have on hand? That includes a desktop, a laptop, a tablet, or a smart phone. If they have problems navigating your site on any of those devices, you need to upgrade it to a responsive design.

“Help me, know me, guide me,” mobile users say; are marketers listening?

Filed Under: Digital Marketing, Content Marketing, Mobile @ 10:12 AM June 16, 2017

You could say that consumers are becoming needier; give them what they want and they simply want more of it.

The Lowdown On Everything YouTube Bumper Ads

Filed Under: Social Media, video @ 3:46 PM June 14, 2017

Just under a year ago, YouTube Product Manager Zach Lupei announced the introduction of Bumper ads. These six-second videos are ads designed to be more suitable among smartphone and similar small-screen video watchers. The idea is as online videos get shorter, shouldn't advertisements too? But what can you as a business or advertiser do with seconds? The answer is a lot.

What Consumers Want as Travel Planning Shifts to Mobile

Filed Under: traveling @ 4:33 PM June 08, 2017

Travelers dislike surprises. Before they book a trip, they're inclined to not only scour reviews, but also study pictures of a hotel, local attractions, restaurants and even the cabin of the plane.

Consider a Rolling Launch to Garner the Most Attention in These Fickle Times

Filed Under: Website @ 11:07 AM June 06, 2017

You don't see it every day, but it pops up more than it should: the grand re-opening event. Consumers may view this type of event as a way to cash in on extended promotions and discounts. But marketing professionals know a “reopening” is code for a launch that did not go right. A reopening is a second chance to remedy whatever went wrong.

Learn How Top Brands Make Their Mark

@ 9:58 AM June 01, 2017

Launching a new business is akin to a balloon launch – the act of releasing something promising into a great unknown with no guarantee it will take flight and soar.

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