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The Future of Marketing: 3 Key Factors

10:00 AM July 27, 2017
The Future of Marketing: 3 Key Factors

Remember when marketing simply meant DigitalOnlineMarketing.jpgcreating amazing advertisements that people would love so much they couldn't wait to buy your product? In fact, you may not remember because this theory has long since gone by the wayside. Way back when, marketing and sales were essentially the same thing; professionals in this field were tasked with creating memorable pitches that would serve their clients for the moment -- just long enough for them to sign on the dotted line.

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Coalition Trains a Wide-Angle Lens On Mobile Ad Viewability

10:08 AM July 25, 2017
Coalition Trains a Wide-Angle Lens On Mobile Ad Viewability

You don't have to know the numbers to Mobile_Friendly_Algorithm_Change.jpgknow mobile advertising is exploding. Then again, a little context never hurts: advertisers spent about $72 billion on digital ads in 2016 and this number is expected to balloon to $82 billion by the end of this year and more than $113 billion by 2020.

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How to Set Up Your Team for Success With Digital Marketing In Las Vegas

12:02 PM July 17, 2017
How to Set Up Your Team for Success With Digital Marketing In Las Vegas

Marketers have long considered what they The vice president of marketing at Google Cloud offers three lessons all marketers can find value in.do to be an art, but how they do it has morphed into a science.

This seismic shift requires merging marketing's best practices with data science and predictive analytics. And this merger might require the addition of new team members who excel at their respective specialty.

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Digital Marketing: Putting Data in the Driver's Seat

2:54 PM July 12, 2017
Digital Marketing: Putting Data in the Driver's Seat

Data runs the world. It drives the decisions Numbers have worked their way into every facet of successful businesses. we make, the people meet and the things we do. To ignore it would be ignoring potential income streams; to misunderstand it could lead to expensive mistakes and missed opportunities.

Today's marketing world isn't fixed on the creative outlet it once was. Rather, it's a data-driven field where numbers and behaviors come together, telling a story of the whole brand's journey, telling customers' tales from the initial introduction to the point they become loyal buyers.

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Using Parallax Scrolling to Enhance Your Brand

10:47 AM July 05, 2017
Using Parallax Scrolling to Enhance Your Brand

Aficionados of classic video games recognize Use Parallax scrolling to help enhance your brand. the technique in a heartbeat: it causes background images (or words) to move at a different speed from foreground images (or words) while scrolling. As these two entities shift across the screen, the viewer can't help but be drawn in; the combination of depth and movement can be transfixing.

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