The Future of Marketing: 3 Key Factors

Filed Under: las vegas digital marketing agency @ 10:00 AM July 27, 2017

Remember when marketing simply meant creating amazing advertisements that people would love so much they couldn't wait to buy your product? In fact, you may not remember because this theory has long since gone by the wayside. Way back when, marketing and sales were essentially the same thing ; professionals in this field were tasked with creating memorable pitches that would serve their clients for the moment -- just long enough for them to sign on the dotted line.

Coalition Trains a Wide-Angle Lens On Mobile Ad Viewability

Filed Under: Digital Marketing, digital marketing in las vegas @ 10:08 AM July 25, 2017

You don't have to know the numbers to know mobile advertising is exploding. Then again, a little context never hurts: advertisers spent about $72 billion on digital ads in 2016 and this number is expected to balloon to $82 billion by the end of this year and more than $113 billion by 2020.

How to Set Up Your Team for Success With Digital Marketing In Las Vegas

Filed Under: Digital Marketing, digital marketing in las vegas @ 12:02 PM July 17, 2017

Marketers have long considered what they do to be an art, but how they do it has morphed into a science.

This seismic shift requires merging marketing's best practices with data science and predictive analytics. And this merger might require the addition of new team members who excel at their respective specialty.

Digital Marketing: Putting Data in the Driver's Seat

Filed Under: Digital Marketing, Marketing @ 2:54 PM July 12, 2017

Data runs the world. It drives the decisions we make, the people meet and the things we do. To ignore it would be ignoring potential income streams; to misunderstand it could lead to expensive mistakes and missed opportunities.

Today's marketing world isn't fixed on the creative outlet it once was. Rather, it's a data-driven field where numbers and behaviors come together, telling a story of the whole brand's journey, telling customers' tales from the initial introduction to the point they become loyal buyers.

Using Parallax Scrolling to Enhance Your Brand

Filed Under: Website, Design, parallax @ 10:47 AM July 05, 2017

Aficionados of classic video games recognize the technique in a heartbeat: it causes background images (or words) to move at a different speed from foreground images (or words) while scrolling. As these two entities shift across the screen, the viewer can't help but be drawn in; the combination of depth and movement can be transfixing.

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