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The Anatomy of an Awesome Company Mission Statement

Filed Under: business, company, mission statement @ 10:00 AM September 28, 2017

"Where do you see yourself in five years?"

It's a question you may have asked applicants a hundred times during the interview process, but when's the last time you asked yourself that question? It's just as important to know where you want your company to be in the future as it is to have your own personal goals and aspirations. After all, if you're not looking forward, you could easily find yourself stuck in the past. 

Follow L'Oreal's Lead By Integrating Digital Media

Filed Under: Digital Marketing, digital marketing in las vegas @ 10:00 AM September 26, 2017

As a marketer, could anything be better than getting a behind-the-scenes glimpse of a successful company? If so, it must be a glimpse that also reveals how that company is reconciling challenges just like yours.

L'Oreal, the global cosmetics company, offers a tantalizing glimpse into how it is integrating consumers' preference for mobile, digital interactions – meaning, both information and purchases. You may wish to take a page out of L'Oreal's playbook if you share its goal: “We recognized that digital couldn't continue being its own channel,” Chief Marketing Office Marie Gulin-Merle says. “It had to be a part of everything we do.”

Progressive Web Apps: The Next Big Thing in Marketing

Filed Under: Content Marketing, apps @ 10:00 AM September 21, 2017

Ah, the evolution of the internet. 

First came the websites, text-heavy and full of header tags, paragraphs and links. Then table-based sites and online page builders emerged, allowing for the introduction of multiple columns and text-based design. 

Knowing With Precision: How to Use Marketing Data to Drive Sales

Filed Under: Content Marketing, Marketing @ 10:00 AM September 19, 2017

There was a time around the turn of the century (the one in 2000, not 1900) when leading marketing professionals could pretty much just go with their guts when it came to making decisions. 

Facebook Ad Audiences

Filed Under: Facebook, advertising @ 10:00 AM September 14, 2017

Ah, the joys of ad targeting on Facebook. 

It's a practice that puts your ads in front of the people who are most interested in what you have to say. It works for businesses large and small. It allows you to focus on location, age, gender, interests, demographics, behaviors, connections or a combination of them all. 

Attracting Attention in a Technological World

Filed Under: technology @ 10:00 AM September 12, 2017

Capturing people’s attention is the foundation of all advertising. But what is able to grab a person’s attention? Today, we are turning to technology to find the answer. Algorithms are being used to track every click a person makes. They study what appeals to the person in order to better predict what they might click on in the future. There is no question about it – artificial intelligence and big data are changing our understanding of attention.

Measuring Success That Matters

Filed Under: Conversion Rates @ 10:00 AM September 07, 2017

How do you measure success? 

If you're like a lot of companies, you focus on the moment when a prospective customer converts to a customer by clicking on the "buy button." 

And while that might provide some insight into your short-term success prospects, it probably isn't going to tell you much about whether or not you are positioned for long-term, sustainable success. 

Surprise (not)! Consumers Keep Raising the Bar on Data Demands

Filed Under: consumers, data @ 10:00 AM September 05, 2017

Maybe you've noticed that consumers have grown impatient, almost to a fault. As a marketer, it can help enormously to know what they're so impatient to find while they work their cell phones into a frenzy.

The dominant search engine in the world, Google, shares some consumer data insights that can help marketers refine their offerings so that “hurry up” consumers can find what they're looking for the second they demand it.

Marketers, take good notes and learn three lessons about YouTube educational content

Filed Under: Digital Marketing, video, youtube @ 10:27 AM September 01, 2017

Few people enjoy taking tests, but fewer people object to a no-pressure, “eliminate the least desirable answer” quiz.

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ADTACK Integrated Marketing
6053 S. Fort Apache Rd.
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Las Vegas, NV 89148
702.270.8772

ADTACK Digital

ADTACK Integrated Marketing is a partner and locally operated office of WSI, the LARGEST Digital Marketing organization in the world with over 1500 offices internationally.

The WSI Network is really powerful. The network includes digital marketing consultants in over 80 countries, each with their own expertise of local digital marketing trends that are shared through online meetings, and regional conventions.

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