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The Anatomy of an Awesome Company Mission Statement

10:00 AM September 28, 2017
The Anatomy of an Awesome Company Mission Statement

double exposure of businessman or salesman handing over a contract on wooden desk.jpeg"Where do you see yourself in five years?"

It's a question you may have asked applicants a hundred times during the interview process, but when's the last time you asked yourself that question? It's just as important to know where you want your company to be in the future as it is to have your own personal goals and aspirations. After all, if you're not looking forward, you could easily find yourself stuck in the past. 

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Follow L'Oreal's Lead By Integrating Digital Media

10:00 AM September 26, 2017
Follow L'Oreal's Lead By Integrating Digital Media

bigstock-Digital-marketing-set-81323900.jpgAs a marketer, could anything be better than getting a behind-the-scenes glimpse of a successful company? If so, it must be a glimpse that also reveals how that company is reconciling challenges just like yours.

L'Oreal, the global cosmetics company, offers a tantalizing glimpse into how it is integrating consumers' preference for mobile, digital interactions – meaning, both information and purchases. You may wish to take a page out of L'Oreal's playbook if you share its goal: “We recognized that digital couldn't continue being its own channel,” Chief Marketing Office Marie Gulin-Merle says. “It had to be a part of everything we do.”

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Progressive Web Apps: The Next Big Thing in Marketing

10:00 AM September 21, 2017
Progressive Web Apps: The Next Big Thing in Marketing

Ah, the evolution of the internet. PostingOnTheInternet.jpg

First came the websites, text-heavy and full of header tags, paragraphs and links. Then table-based sites and online page builders emerged, allowing for the introduction of multiple columns and text-based design. 

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Knowing With Precision: How to Use Marketing Data to Drive Sales

10:00 AM September 19, 2017
Knowing With Precision: How to Use Marketing Data to Drive Sales

There was a time around the turn of the Manager with sales team meeting in office.jpegcentury (the one in 2000, not 1900) when leading marketing professionals could pretty much just go with their guts when it came to making decisions. 

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Facebook Ad Audiences

10:00 AM September 14, 2017
Facebook Ad Audiences

Ah, the joys of ad targeting on Facebook. facebook_social_media.jpg

It's a practice that puts your ads in front of the people who are most interested in what you have to say. It works for businesses large and small. It allows you to focus on location, age, gender, interests, demographics, behaviors, connections or a combination of them all. 

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Attracting Attention in a Technological World

10:00 AM September 12, 2017
Attracting Attention in a Technological World

bigstock--d-technology-virtual-reality-136454753.jpgCapturing people’s attention is the foundation of all advertising. But what is able to grab a person’s attention? Today, we are turning to technology to find the answer. Algorithms are being used to track every click a person makes. They study what appeals to the person in order to better predict what they might click on in the future. There is no question about it – artificial intelligence and big data are changing our understanding of attention.

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Measuring Success That Matters

10:00 AM September 07, 2017
Measuring Success That Matters

Closeup of woman's hands measuring bar graph with tape on blackboard.jpegHow do you measure success? 

If you're like a lot of companies, you focus on the moment when a prospective customer converts to a customer by clicking on the "buy button." 

And while that might provide some insight into your short-term success prospects, it probably isn't going to tell you much about whether or not you are positioned for long-term, sustainable success. 

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Surprise (not)! Consumers Keep Raising the Bar on Data Demands

10:00 AM September 05, 2017
Surprise (not)! Consumers Keep Raising the Bar on Data Demands

Maybe you've noticed that consumers have businessman hand working with modern technology and digital layer effect as business strategy concept.jpeggrown impatient, almost to a fault. As a marketer, it can help enormously to know what they're so impatient to find while they work their cell phones into a frenzy.

The dominant search engine in the world, Google, shares some consumer data insights that can help marketers refine their offerings so that “hurry up” consumers can find what they're looking for the second they demand it.

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Marketers, take good notes and learn three lessons about YouTube educational content

10:27 AM September 01, 2017
Marketers, take good notes and learn three lessons about YouTube educational content

Few people enjoy taking tests, but YouTube.pngfewer people object to a no-pressure, “eliminate the least desirable answer” quiz.

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