The Importance of the Mobile Experience

Filed Under: Mobile, Website @ 9:40 AM April 25, 2018

How long are you expecting your customers to wait for your mobile website to load – 5 seconds? 10? Or is 15.3 seconds, which is the amount of time it takes for most mobile websites to load? That's a long time in a society that has come to value instant gratification above almost all else.

How the Travel Industry Is Using New Technology to Deliver to Customers

Filed Under: Inbound Marketing, Digital Marketing, traveling @ 1:15 PM April 16, 2018

The travel industry has long been an early adopter of digital technology, having helped travelers find and book trips online as soon as it was possible to do so. Technology has changed dramatically since the first days of online booking, though, and travel companies must continue to incorporate new advancements into their marketing strategies if they want to remain competitive within the industry – the latest being machine learning and artificial intelligence.

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