One of the major things a lot of marine and boating businesses on the west coast in particular might not realize is there are actually a lot more people in their target demographics than they might think. The issue is far too many of these organizations build their marine business marketing strategy to reach people in the states the actually make up the coast – meaning California, Oregon and Washington. However, there are more opportunities out there than that – and with a slight adjustment to your current approach, you can put yourself in an excellent position to take advantage of every single one of them.
Using Your Marine Business Marketing Strategy to Attract Those Hidden Audiences
On the one hand, it makes sense for a west coast company to focus its marine business marketing strategy on states like California or Washington because they have direct access to the ocean. However, these customers are also highly sought after – meaning your competition is going to be fierce and simply getting someone's attention is going to cost you a significant amount of money. But don’t forget, landlocked states are home to large bodies of water too – like Nevada, Utah, Arizona and even Colorado. People in these states enjoy boating too and, now thanks to the ongoing COVID-19 pandemic, are trying to get outdoors and enjoy the water more than ever.
What this means is that local boat shops in these landlocked states are likely getting overwhelmed with business, as demand for boats and boating equipment is higher than it’s ever been. Because of that, they likely have low inventory and are having a difficult time keeping up with demand. This is where your marine business marketing strategy comes in.
By adjusting your strategy to use sites like Facebook to target these undeserved customers, you can easily snag business from neighboring states or counties in this time of high demand. Even using Facebook’s or Google's ad networks to target potential customers based on geography can help you dramatically expand your reach, as people will be more willing to drive a bit farther than usual to make such a large and meaningful purchase if it's going to get them what they might be having a hard time acquiring locally. So, don’t waste this window of opportunity by limiting your audience to your own backyard.
Refine Your Marine Business Marketing Strategy with ADTACK
ADTACK specializes in working with Marine businesses on the West Coast and helping them develop a marketing strategy that catches more potential customers. To find out more about how to optimize your marine business marketing strategy, contact ADTACK today at 702-270-8772 or get connected, today.