Thanks in large part to the uncertainty that the COVID-19 pandemic has brought with it, marketers are looking for any opportunity to save money and maintain an effective marketing strategy at the same time. That's why we believe this is an important opportunity to pare down your toolkit to the bare essentials, leveraging the best digital marketing tools that offer the highest return on your investment. Not only will this allow you to reinforce the digital marketing best practices that have gotten you so far in the first place, but it's also a great way to create a rock solid foundation you can continue to build upon long after COVID-19 has finally left us behind.
Important Digital Marketing Best Practices
Why SEO Matters More Than Ever
One of the best digital marketing tools to have at your disposal during COVID-19 absolutely takes the form of SEMrush – one designed to help you maximize your SEO efforts, regardless of what is going on in the world. Not only does a tool like SEMrush allow for easier monitoring and management of your online visibility, but the type of insights you'll generate can be used to improve your content marketing efforts, too. Plus, SEMrush supports the simplified creation of easy-to-understand reports, meaning you'll always have access to the insight you need to capitalize on all opportunities to improve your SEO moving forward.
The Unending Value of Email Marketing
Email marketing is another one of the most important digital marketing best practices your business can partake in, in large part because it's an ideal way to deliver targeted messages to an already engaged audience that drives revenue across the board. For the best results, you should be sending emails out a few times a month or whenever you have important updates about upcoming events, product launches and similar things of that nature. Regardless, you'll definitely want to use a tool like MailChimp, HubSpot or Infusionsoft to track the effectiveness of your messages, making sure you fully understand what people are responding to and (more importantly) what they aren't. These tools don't just come with tracking and analytics tools so that you can understand the exact response to your campaign, they also allow you to build fully customizable campaigns that let you easily craft the most personalized messages possible to increase engagement even further.
The Best Digital Marketing Tools for Social Media During COVID-19
Finally, we arrive at social media sites like Facebook, Twitter, Instagram and LinkedIn – digital marketing platforms that are especially important during the uncertain times we're currently living through.
These days, things are changing rapidly – to the point where your business may be open one day and closed the next, only to open back up again by the weekend. Truly, there is no better way to quickly and accurately keep people informed than by posting breaking updates to your social media pages. Hootsuite is a tool that allows you to schedule social media posts across all platforms in advance, so you don’t have to constantly be updating your audience in real-time.
If you'd like to find out more information about all of the best digital marketing tools to leverage during COVID-19, or if you have any additional questions about digital marketing best practices that you'd like to go over with a Digital Marketing Specialist, contact us today at 702-270-8772.