Digital technology has forever changed the way people view media. Tablets, smartphones, even watches, are increasingly used for consuming media of all types. Today, every action you take on social platforms needs to be a part of a larger marketing strategy. Every post, tweet, and comment must be guided by a plan designed to achieve your brand’s goals. As a digital planner, it’s important to distribute content on the right media platform.
As of this year, nearly 80% of people in the U.S. had a social media profile, a 5% growth over 2015. By 2018, it’s expected the number of worldwide social media users will reach just under 2 billion. That’s a big audience, so the time and energy it takes to create a comprehensive social media strategy is well worth it. The competition for consumers’ eyes and ears is fierce, but there are smart strategies you can use to get your brand seen and heard.
The Role of Social Media Planning in Brand Support
Consumer brand engagement has changed from a distant link to a one-on-one interaction. Marketers have had to adapt, to understand their audience and learn how to influence them once they are engaged. If you want to deliver the right messages to your target audiences, it starts with a social media planning strategy that identifies and understands what people need from you. Here’s how to do it.
- Great content may naturally attract an audience, but it doesn’t guarantee it’s the best audience for your brand. If you want visitors who are likely to engage with and buy your product, you need to define who your real audience is. Ask yourself: what problems do my products or services solve? Who is our current audience? Who is our competition? What do customers gain from choosing us over the competition? Use the answers to gain insight and tailor your strategy.
- Approach cross-channel marketing as a way to share the same story in multiple ways. Audiences use multiple media channels and expect different things from them. Don’t base the channels you choose on what you think will work – look for where your audience is and go there.
- Create an audience-centric content marketing strategy by moving away from pushing content to finding what sticks. In other words, don’t create content you hope people will be interested in. Write what your audience tells you it wants to hear.
Social media planning, and inbound marketing distribute valuable and relevant content that engages and retains audiences. You must clearly define and understand your audience if you don’t want your content to get lost in the crowd. At ADTACK, our affiliation with WSI (the world’s largest digital marketing organization). keeps us up-to-date with online marketing’s latest innovations.
To learn more, download our guide to inbound marketing and then contact us. We’ll show you how developing a social media plan that gets your message heard is the surest way to success.