It is no secret that voice assistants, like Alexa and Siri, have revolutionized how we use our phones and smart devices. However, they can also transform the model companies use to market their goods and services to prospective customers. Voice assistants are capable of everyday tasks you can use to market your product and expand your digital advertising campaign.
How Voice Assistants Can Help You Maximize Your Marketing Efforts
Utilizing Voice-Activated Coupons
A new type of marketing campaign involves issuing limited-time coupons that users must activate by speaking a certain command to their voice assistant. For example, you could prompt customers to use your current catch phrase. Upon speaking the phrase, customers will receive their coupon. You have the ability to limit how many coupons you issue, as well as any restrictions for the coupons. This type of campaign can assist you in giving new and repeat customers an incentive to complete their purchases.
Shopping With Google Express
A report by Forbes states that a whopping 22 percent of voice assistant owners have used their devices to shop. Though Amazon's Alexa tends to limit users to products available via Amazon, Google Home makes it possible for users to shop with a multitude of retailers thanks to Google Express. Becoming a retailer with Google Express makes it possible for new and existing customers to browse your inventory via their voice assistants. Since they save the customers’ payment information, billing details and shipping address, it is easy for customers to reorder items or place new items.
Offering Upgrades or Upsells to Prospective Customers
More and more people are using voice assistants to research different products, buy event tickets and book travel reservations. Though these actions are usually straightforward, one idea for business owners is to have the voice assistant promote an upsell or upgrade. How you choose to offer these is your decision. You may prefer to use them to motivate hesitant customers to complete their transactions, or you may advertise them to all buyers to increase your overall sales.
Whatever your needs, you’ll find voice assistant capabilities to be a valuable tool to help you maximize your marketing and appeal to a broader market. However, you must first have the appropriate campaigns and strategies in place. If you want to develop a marketing plan that will allow you to leverage your business offerings to meet ever-growing customer demands, contact us today! Our team of experts is ready to help you grow your business, clients and profits. Call 702-270-8772 to get started.