After years of discussions on how to best appeal and market to Millennials, a generation that largely came of age side-by-side the Internet, it's now time to include another key digital era in marketing plans: Generation Z. Demographers generally list Gen Z as those now-teens born between the mid-1990s and 2005. Most don't remember a world before 9/11 or the prosperity prior to the 2008 financial collapse. However, what they do know is a world in which many had a cell phone since elementary school and are fluent in GIFs and emojis. And, by 2020, experts say they will make up an impressive 40 percent of all consumers.
Therefore, a Las Vegas Digital Marketing Agency isn't giving you the latest information about this emerging group is long behind the times. Here are some things to know about Gen Z and their mobile-first mindset and how a Las Vegas Digital Marketing Agency can help you best appeal to their taste:
79 percent of Gen Z'ers are interested in VR. Sure, the virtual reality market and its advertising potential are just getting started. However, early research shows a stunning 79 percent of U.S. Internet users between the ages of 10 and 18 are interested in VR. Google announced they have shipped over 10 million of their cheap Cardboard virtual reality headsets since first debuting them in 2014. It's an accessible technology that educates and inspires viewers/participants in a way many other types of media can't. And Gen Z loves it.
Gen Z enjoys participating. Given the aforementioned appreciation of VR, this facet shouldn't come as too surprising but it bears underscoring. Gen Z wants to become brand advocates. While this might be hard for other generations to fathom, remember this is the iGeneration, a generation that has grown up carefully curating their online personas. A great Las Vegas Digital Marketing Agency will use this aspect to create interactive content that allows consumers to easily display their support for their favorite brands across a variety of social channels.
But you have to act fast to get their attention. As one researcher so eloquently put it, Gen Z has "highly evolved eight-second filters" for the content and marketing pushed in front of them. Growing up with the Internet has given this generation the knowledge that they can find nearly anything they want, but they know they lack the time to consume it all. So while they may watch a 20-minute beauty tutorial from start-to-end, if your advertising comes off too hard or too abrasive, they'll quickly click out. This means a Las Vegas digital marketing agency zeroing in on this population segment will focus less about whether content is too long or includes too much and instead will focus more on ensuring it engages viewers from the first second they encounter it.
Do you have your own insight about Generation Z and how you'd like to see your Las Vegas digital marketing agency incorporate them in your next campaign? Sound off in the comments!