One of the most important things to understand about your content marketing strategy is that in the end, every decision you make needs to be one executed with a specific goal in mind.
So often these days, that involves mapping the content you're creating with the intent of the people who will eventually be consuming it. Especially during a time when stores are operating in a limited capacity, it's safe to say that every lead counts. By creating better and more relevant content targeted at those who are closest to buying your products and services to begin with, you'll do more than just attract customers - you'll retain them and continue to deepen that relationship you're forging with them, at the exact same time.
Using Intent in Content Marketing: Breaking Things Down
One of the critical things to keep in mind as you create your content marketing strategy, is that these days, the buyer's journey is longer and more complicated than ever. People are doing a tremendous amount of research before they make even simple purchases, and the average number of touch points between a consumer and a brand before that sale even occurs, seems to be getting larger by the day.
But in reality, this is a good thing - because the more research someone does, the more signals they're giving off in terms of what their intent really is.
One of the best ways to learn about that intent as much as you can involves using Google's optimization score for your content. By its nature, this is a resource that helps you identify opportunities to improve your campaign setup based on the real behaviors that customers are engaging with right now.
Then, by combining your existing CRM (customer relationship management) data with those intent signals from sources like Google, you can build a better view of who your ideal customer is and what they need right now. When creating content that is almost hyper-specific to those highest potential leads, you'll do more than just grow your customer base; you'll decrease your acquisition costs at the exact same time.
All of this is because you're essentially doubling down on one of the age-old rules of marketing: your job is to get the right message, in front of the right person, exactly when they need to hear it. That's what every piece of content you create should do, and harnessing intent is how you do it.
The ADTACK Approach
Based in Las Vegas, ADTACK is a full-service digital marketing agency that specializes in helping businesses like yours attract and retain top-tier customers across the board. All of our solutions have helped our clients turn leads into customers and create more satisfying end user experiences moving forward.
So, if you’re ready to learn how you can adjust your content marketing strategy to garner more online leads, contact us today at 702-270-8772.