More and more people are using their personal voice assistants to enhance their everyday lives. Personal voice assistants have proved they have more than novelty value, as users are now asking Alexa or Siri for assistance with products they wish to purchase or services they want to utilize. Prepare your pay-per-click (PPC) campaign for voice optimization by following these three steps.
3 Steps to Prepare Your PPC Campaigns for Voice Search
Check Reports for Your Current Levels of Voice Search Traffic Before making changes to your PPC campaign, review your Google Ads report and see how your current search terms fare with popular voice assistants. You can use the data to see what potential customers are searching for and how they are executing their searches. For example, you may see popular voice assistant “wake” phrases, like “Hey Siri,” “OK Google,” and “Alexa,” followed by a question or phrase.
Examine Your Negative Keywords After reviewing your voice search traffic reports, it is time to take a look at your negative keywords. Remember, your negative keywords are the phrases or terms you want to exclude from your PPC campaign. Ideally, you should revisit your negative keywords periodically to make sure you are excluding the proper keywords from your PPC campaign.
If you believe a keyword is limiting your voice search traffic, it is time to remove it from your list. Adjust your negative keywords to avoid matches from voice searches that are not the right fit for your digital marketing campaign. Some queries may be slightly related to your product or service, but it may not be cost-effective to bid on keywords that show low intent to complete a transaction.
Rethink Your Voice Search Keywords When customers use voice search, their questions are typically conversational. They tend to use short phrases (five or six words in length) and word their search in the form of a question. See that your keywords fit these guidelines.
Check your keyword report for more information regarding your prospective customers' intents. Adjust your keywords so they capture the customers who are ready to make a purchase or book an appointment. For example, you might prefer to focus on keywords from customers who are searching for businesses in their area versus those who are still in the research stage.
For assistance with setting up your PPC campaigns and ensuring they are properly prepared for voice search, contact ADTACK at 702-270-8772 today!