SEO is constantly changing and it can be difficult to keep up with. Originally, keyword stuffing and massive amounts of inbounds links—even those that were unrelated—did the trick of getting a website ranked.
Today, and in the foreseeable future, the best way to optimize will be through creating top-notch content. With Google Rankbrain and other updates, content that is relevant seems to be king, rather than keyword focused.
Don’t get lost in the crowd. There’s a few guidelines to help make sure that your site pops up for the searches you want.
Step One: Consider your goals
The overall goal of SEO is usually to accelerate and improve a website’s ranking in a search engine’s search results.
As a business owner, it’s vital that you understand the value in creating a budget for marketing and SEO.
What many of these businesses do not understand, however, is SEO is not a one-time occurrence, but rather a highly engaged, ongoing process, nor is it an overnight solution.
Your website’s content must be kept current, relevant and educational to have the desired effects.
Taking the time to make sure that your blog offers relevant and up-to-date information can help your blog in more ways than one.
Not only will your readers appreciate the correct information, but Google is more likely to rank your website higher as they crawl your site and notice that you keep your information current.
Another aspect of your business SEO should include being present on popular social media channels. Search engines strive to create a landscape in which the right efforts will be rewarded with higher rankings, despite the size of the business or budget expenditures.
Step 2: Consider the Ever-Changing Landscape
SEO has evolved so drastically that most marketers are no longer certain of what is important, what is obsolete, and what translates into a wasted effort.
With search engines regularly changing their algorithms to enhance accuracy, relevance, and prevent spamming of search results, it is often difficult to keep up with SEO best practices.
Often, businesses want their websites to rank top on search engines but they do not understand why they want it. Good SEO and high rankings on search engines gives smaller businesses the ability to reach more potential customers and compete with larger companies.
By using outdated, ineffective or “black-hat” SEO practices, however, you can hurt your ranking and ability to reach those larger segments of potential customers. Within the ever-changing landscape of SEO, it’s important that your business invests in SEO.
Step 3: Delight Your Visitors
To attract, convert, close and delight customers it is important to provide them with valuable and educational content. Rather than focusing on keyword stuffing, focus on providing great content with well written meta descriptions telling the potential reader why they should click on your website as opposed to the others available. This is just one of the many ways SEO has changed over time.
Step 4: Get a Custom ADTACK Plan
When you contact ADTACK to help with all of your SEO needs, you get more than just SEO experts. Your business will benefit from a customized ADTACK plan, complete with a marketing team of experts with over 30 years of experience by your side.
If you are ready for your free evaluation or curious about what services we offer, contact us today to get started! Call us at 702-270-8872 or fill out our convenient online form. We look forward to hearing from you.