You've probably figured out that marketing isn't messing around. Consumers' expectations are high. If you want to compete with The Other Guy, you've got to address your customers' pain points, wants and needs. On paper, this sounds simple enough, but if you've ever tried to put these ideas into practice, you know it can easily become pretty overwhelming.
Fret not! We've put together a list of the five most essential skills every great marketing must have and you can rest assured we can check off these boxes when you work with us!
1. Digital Advertising
Once upon a time, advertising was solely for the creative minds of the world. In this era, it's all about data and analytics. To optimize your audience's engagement, you need to study up on:
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Digital Business Analytics
Digital Project Management
Pay-Per-Click (PPC) Analytics
2. Social Marketing
Your customers are on social media and you should be, too. To make the most of your marketing efforts, you need to make sure you have time and resources allocated to social media management. This is where awesome content and business analytics come together to create shareable content that informs, entertains and engages your audience.
3. Website Design
Everybody needs a website in today's world. That's nothing new. However, you should be advised it's not just any website that will win over the hearts and wallets of your target audience. You need a site that's designed with a great user experience in mind.
Your website is the face of your brand. It needs to be easy to navigate, informative and designed with consumer behaviors in mind. Avoid clutter and shoot for a clean, easy concept that gets your point across without overcrowding your web space.
4. Content Development
A picture may be worth a thousand words, but in today's content-driven economy, your website's words can create your worth when it's time for the search engines to decide your fate. Content comes in all forms and none are any more important than others. Web pages, blogs, landing pages, email blasts, newsletters and white papers all have important places in the digital content age. They need to be well-written and engaging to ensure share-ability with your audience.
Be mindful other types of content are emerging at rockstar speeds, too. YouTube channels, live feeds and how-to videos are just a few of the ways smart businesses are taking their content development to the next level.
5. Mobile Marketing
Your audience is everywhere and they may need you at any moment. Optimize your website for mobile devices and make sure your business is accessible for every consumer, any time, from any device.
Now that you know a little more about the five essential skills every great marketer should have, are you ready to take on the task of marketing your business? Don't worry; you don't have to do it alone. Request your free consultation with our ADTACK team today!