Marketing is changing everyday. Companies which have the ability to quickly incorporate these new ideas into their marketing plans are earning more; while businesses which fail to adapt to the shifting marketing environment, are failing.
One of the marketing strategies reshaping how successful businesses are engaging with potential customers is experiential marketing. Experiential marketing is when businesses connect with consumers by creating an interactive experience between the public and the brand. There are many ways to do this and some brands have taken it to the extreme. Even if your company isn't ready to host an Igloo party in the middle of the desert, your business can benefit from more moderate experiential marketing.
Experiential marketing is particularly effective because today's customers are immune to much of the more mainstream advertising strategies companies use. You can propel your business forward by including a few experiential marketing strategies into the design of your next campaign.
Five Ways to Master Experiential Marketing
Interact with customer where they already feel comfortable. Instead of requiring customers to find your business, go where you think your customers are likely to be. Once you locate where your target customers feel comfortable, finds way to interact with them in an intriguing, authentic and beneficial way.
Partner with other brands. Your company does not have to do it alone. Seek out non-competing brands which appeal to the same target customers as your brand and develop a cooperative experiential marketing experience together. It is a win-win opportunity.
Leverage VR and 360-degree technology. Business can increase exposure and generate a good buzz by using modern technology as part of their marketing. Studies show customers are more likely to watch a video until the end if the video is 360-degrees. More than half of potential customers are likely to purchase from a brand sponsoring a VR experience.
Educate consumers about your brand. Don't lose the sale just because a potential customer is confused about your product. An educated consumer is your best customer, so create a unique educational experience aimed at boosting your company's income.
Foster creativity. Most people enjoy the chance to create. Pairing your brand with a creative activity is a sure-fire way to draw in the crowds. Using creativity to increase brand awareness is especially effective when consumers are given the chance to work together or encouraged to showcase their efforts on social media