ADTACK Digital ADTACK Creative ADTACK Strategies

Measuring Success That Matters

Filed Under: Conversion Rates @ 10:00 AM September 07, 2017

Closeup of woman's hands measuring bar graph with tape on blackboard.jpegHow do you measure success? 

If you're like a lot of companies, you focus on the moment when a prospective customer converts to a customer by clicking on the "buy button." 

And while that might provide some insight into your short-term success prospects, it probably isn't going to tell you much about whether or not you are positioned for long-term, sustainable success. 

For that, you to adjust your measurement strategies--you have to focus on the lifetime value you're delivering to customers. 

Lifetime value transcends the simple, singular sale. It involves meeting your customers' needs more effectively and efficiently than the competition. It involves making sure your customers--and prospective customers--are seeing the right messages at the right times in the right place. 

Here's a look at how you can adjust your measurement strategies to focus on what really matters--lifetime value:

Get organizational buy-in

You probably can't build a better marketing mouse trap without the support from leadership. After all, it's likely you're going to have to update infrastructure that makes data collection, storage and analysis easier. You'll also need to train analysts to use new reporting tools--tools that focus on lifetime-value metrics.  

So start by getting your leadership to buy-in and the process will be a lot easier. 

Segment your audience 

Now you have convinced the company to measure what matters most--lifetime value of customers-- and it's time to start segmenting your audience based on their buying habits, engagement, demographics and psychological data (among other metrics).  

Once you have your audience segmented, it's time to start developing new metrics--metrics that allow you to measure what truly matters. 

Make new metrics

How much is a customer worth? If you're like a lot of companies, you measure a customer's worth with a dollar amount, which is fine--for now. 

If you really want to understand a customer's true value, you need to make new metrics, metrics that measure:

  • how a customer (or prospective customer) interacts with your brand
  • how prospective customers feel about your brand
  • how satisfied, paying customers feel about your brand. 

These are only a few of the metrics you need to measure that will allow you to find out a customer's lifetime value--and understand how you can deliver lifetime value to your customers. A digital marketing agency with experience in measurement strategies can help you flush out other useful metrics. 

Use the data

It has been said that what is monitored is measured. So use the data you have collected.

Your new metrics will allow you to gather quantifiable data based on what really matters. It also allows you to know position yourself as the go-to business for customers who may not be ready to buy now--but will be in the future. 

What matters most: defined especially for you

Want to know more about how you can develop measurement strategies focused on the lifetime value you deliver to customers? Download "Defining: Digital Marketing" from ADTACK today

It's your guide to building and cultivating your online presence--and and focusing on what matters most. New Call-to-action

ADTACK Integrated Marketing
6053 S. Fort Apache Rd.
Ste. 130
Las Vegas, NV 89148
702.270.8772

ADTACK Digital

ADTACK Integrated Marketing is a partner and locally operated office of WSI, the LARGEST Digital Marketing organization in the world with over 1500 offices internationally.

The WSI Network is really powerful. The network includes digital marketing consultants in over 80 countries, each with their own expertise of local digital marketing trends that are shared through online meetings, and regional conventions.

Go There

ADTACK Creative

Creative design attracts engagement. Engagement creates sales. We believe design is critical to your business success, whether it’s web properties, print, signage or business cards.

Our design team will create the right look and feel to attract more business through any platform.

Take a Look

ADTACK Strategies

You need a new plan, or maybe you just need an updated plan.

We’ll tap into our vast network of the latest business marketing plans and customize a specific strategy for you utilizing proven methods and best practices. Get your personal ADTACK plan complete with a competitive analysis, product/service review, web presence review, marketing and branding strategy, and budget recommendations.

Get Yours