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Multiple Generation Marketing

It's the difference between quilt shops and bigstock-family-happiness-generation--74874184.jpgCuervo shots, an early afternoon nap and the nightlife, 140 characters versus a four-color printed brochure. 

It's marketing your destination to multiple generations--and it's not always easy. 

Yes, it is a new age of travel marketing, where millennials and more seasoned travelers are all on the move. And it's your job to attract them to your destination. Here's a look at how to do it:

Use multiple mediums

This isn't your grandfather's marketing. In fact, it's not your father's and it might not be your son's. It's a brave new world of marketing that involves communicating through a variety of mediums. 

Sure, you can still print brochures to reach older folks and advertise in magazines to reach middle-aged business travelers. But you're also going to have to tweet, focus on Facebook, be active on Instagram and develop a robust inbound marketing strategy incorporating pay-per-click ads, native advertising, email campaigns and online networking. 

There's no longer one place where people go to get their information-- you're going to have to use multiple mediums. 

Know your audience

Of course, using multiple mediums means nothing if you are not using them correctly. That means delivering the right messages to the right audiences at the right time. 

In other words, you need to know your audience and how they consume information. Here's a look at who they are and how you can reach them:

The iGeneration


Generation X

Baby Boomers

Make your story one for the ages

As you can see, marketing to the masses requires an understanding of how different generations want to receive information--and then delivering it in ways that resonate with people from 12 to 102. It requires you to combine old-school marketing with new-age technology--and it's not always easy. But it can (and should) be done if you want to attract multiple generations to your destination. 

If you want to know how to make your story one for all ages, connect with ADTACK today at 702-270-8772. 

 Get A Free ADTACK Consultation Now!


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