Can your customers easily navigate your website from any device they have on hand? That includes a desktop, a laptop, a tablet, or a smart phone. If they have problems navigating your site on any of those devices, you need to upgrade it to a responsive design.
Why haven't you upgraded? Now that is a question you may have a ready answer for. It was too expensive. Other priorities took precedence. Or, you never even thought about it.
The reality is letting your website get out of date technology wise will impact your business directly. People use the internet to shop these days, even if they eventually go to your brick-and-mortar location to make their final purchase. They are using their mobile devices more and more to do this kind of online shopping. If your website doesn't meet their expectations, they will go elsewhere.
Negative user experience. Your user expects to be able to find what they want on your site, quickly and without any difficulty. A non-responsive website makes that very difficult, especially on a smart phone or tablet. They are scrolling everywhere and resizing the screen constantly. Their negative user experience will cause them to look at the competition.
Waiting forever. How long does a typical page on your website take to load? If your website uses older coding, it likely loads each component one at a time, which slows down the entire process. Modern coding uses combined calls to the server to expedite loading, which makes everything faster. This keeps your customer happy. And, as an added bonus, it also signals the search engines about the quality of your website.
Mobile is king. People are moving away from laptops and desktops and are moving to smartphones and tablets. And search engines are following suit. To give searchers the best possible experience, search engines are using mobile first indexing. The mobile version of any website is evaluated first. If there is no mobile version, or responsive design, in place, the entire website loses its value to search engines. And that is not good for your search engine rankings.
Loss of trust. To put it simply, if your website does not provide a positive user experience, your customers, or potential customers, will judge you negatively for that. Your website makes your first impression. If it does not meet your customers' expectations, their trust in your business will go down.
If you have not already upgraded your website with a responsive design, now is the time to do it. Waiting any longer will undermine your business and decrease your customers' trust. Call on the experts here at Adtack. We are a full-service integrated marketing agency with the expertise and knowledge to make your website what it should be.