An effective app or website needs to be accessible to everyone, including individuals with disabilities. If visitors with disabilities can't use your site or app, they're unlikely to purchase from your company. Remember, your content creation process should consider multiple disabilities, including:

Web design trends are constantly evolving. Whether you’re building a new site or want to ensure your existing site is up-to-date, consider utilizing some of these tools destined to be the most popular web design trends of 2019:

Did you know 77 percent of the American population has at least one social media profile? Around the world, over 2.34 billion people use social media, and this number is expected to continue growing. Therefore, it comes as no surprise social media is one of the most effective marketing platforms for virtually all types of businesses. 

Consumers are dropping their once universal habit of conducting local searches by typing the words “near me” in the browser. They now expect searches to automatically produce results near them. It’s time to update your SEO strategy so you capture more local searches.

Today’s consumers engage with companies through many different channels, including physical stores, apps, social media, television commercials, websites, catalogues, and more. For any online content, they could be viewing from a computer, tablet or phone. Omni-channel marketing seeks to provide customers with a seamless and integrated experience, no matter which channel or device they are using. In order to achieve this, everything across these channels should be consistent and complementary.

To post or not to post. That is the question – at least when it comes to your Instagram account. 

A targeted marketing campaign focuses on those who are most likely to use your product or service. Though you can target your campaign based on demographics, another detail to consider is whether your marketing efforts should appeal to households or individual members of the household. Targeting the right audience is a simple way to boost your sales and promote awareness of your brand. 

For small businesses, your website may be one of the most important ways to keep up with the competition, both big and small. However, for it to be effective, there are several elements that cannot be overlooked. Whether you're starting your site from scratch or just want to be sure your current site is up to par, check out the below list of essentials for your small business website.

If you want to create a new website or revamp your existing site, one detail to consider is how much content you should place on your site's homepage. The answer varies based on a few different factors. Some homepages benefit from longer copy, while others thrive with a short copy design. Here are some of the details to help you determine your homepage copy:

With so many types of digital media readily available on the internet, it is important to produce content that instantly grabs the attention of prospective customers. To ensure your content is captivating enough to immediately attract your audience, follow these guidelines: