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[2019 Update] The Definitive Guide to Buyer Personas

7:47 AM June 06, 2019
[2019 Update] The Definitive Guide to Buyer Personas

businessman shaking hands with person who might be a good fit based on his buyer's personaA company's marketing campaign should be attracting as many customers as possible. However, it is nearly impossible for marketers to reach and engage everyone.

Marketers must launch targeted campaigns designed to interact with potential customers. Using the array of marketing tools available to show people how a company's products can solve their needs can position the company as an expert in their field.  

But when and how should this be done? That is where buyer personas will come in.

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It’s 2019:Do LinkedIn Recommendations Still Matter? (And How to Set up a Killer Business Profile)

6:45 AM June 05, 2019
It’s 2019:Do LinkedIn Recommendations Still Matter? (And How to Set up a Killer Business Profile)

LinkedIn RecommendationsAs one of the largest social media platforms in the world, LinkedIn often loses out to Facebook, YouTube, and Twitter in search engine optimization publications by all but the most professional social media agencies.

Unlike the other popular social outlets, LinkedIn has managed to maintain a decidedly professional bearing, where the businessperson can expect to find targeted connections.

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3 Reasons Why Content Marketing Should Be Unique (Plus 1 Bonus!)

7:30 AM June 04, 2019
3 Reasons Why Content Marketing Should Be Unique (Plus 1 Bonus!)

content marketing strategyAs a business owner, it can be intimidating to see all of the successful campaigns already going from your major competitors. It can also be tempting to copy them and try to capture lightning in a bottle twice. Unfortunately, this can often be a losing proposition for businesses when developing a strategy.

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3 Outdated SEO Practices Hurting Your Rankings [Plus One Bonus]

9:00 AM May 27, 2019
3 Outdated SEO Practices Hurting Your Rankings [Plus One Bonus]

SEO_Strategy_SEO or Search Engine Optimization is one of the most important factors that your website can rely on. When you are creating or maintaining your website you need to make sure that you are following all of the best practices recommended by Google and other search engines.

With ever-changing best practices, it is important to stay up to date on what works and what doesn’t. When optimizing your website, it is important to use caution as some previously used techniques now have the ability to get you severely penalized.

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What is Inbound Marketing? How Can It Work for a 2019 Business?

8:30 AM May 25, 2019
What is Inbound Marketing? How Can It Work for a 2019 Business?

Inbound marketing in 2019

[Updated May 21, 2019]

For any business to survive it must continue to innovate and grow year over year. Following trends and keeping up with new technologies are just some of the ways to gain and keep customers. Because of this, lead generation should be the number one priority of businesses, regardless of the industry.

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5 Quick Tips to Help You Pass the HubSpot Certification Tests [2019 update]

11:00 AM May 24, 2019
5 Quick Tips to Help You Pass the HubSpot Certification Tests [2019 update]

SO, you're trying to pass the Hubspot Certifications.

We've been there. These tests are difficult to pass the first time. However, we do have 5 important tips for you to make it easier!

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The Ultimate List of Do’s and Don’ts After a Negative Review

11:28 AM May 23, 2019
The Ultimate List of Do’s and Don’ts After a Negative Review

Negative review response, a closeup portrait of angry young woman, blowing steam coming out of ears, about to have nervous atomic breakdown, isolated black background. Negative human emotions facial expression feelings attitude

Unfortunately, no matter what industry you work in, it’s impossible to make everyone happy. With today’s technology however, it’s easier to have a small situation blown out of proportion and plastered all over social media sites.

No business is immune from negative reviews. It’s frustrating, yes, but how you respond to them can make a big difference in how other customers – and potential customers – perceive your company.

Sometimes, even the simple act of reading and responding to a negative review can change a customer’s “I’m never coming back here!” to a lifelong customer. While rare, with the right response, anything is possible.

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Passing the HubSpot Certification Tests [2019 edition]

5:24 AM May 23, 2019
Passing the HubSpot Certification Tests [2019 edition]

hubspot[Updated May 2019]

The HubSpot Academy is comprised of 12 separate certification courses, each designed to specifically elevate your inbound marketing strategy to help grow your business.

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5 Things You Can Do When You Pass Your HubSpot Certification Test

2:59 PM May 22, 2019
5 Things You Can Do When You Pass Your HubSpot Certification Test
Finally. That happy green circle has appeared on your screen and you passed your Inbound or Marketing Software Certification tests. It feels really good. But what should you do with all of these happy emotions? ADTACK has some answers for you!

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What Is Gadget Addiction and How Can You Prevent It?

10:28 AM March 25, 2019
What Is Gadget Addiction and How Can You Prevent It?

Technology has become an ever-present aspect of our lives. From smartphones to smart TVs, such gadgets are almost never more than a few inches from our grasp. While this proliferation of technology has a lot of benefits, there are some major drawbacks. One aspect big tech corporations like Apple Inc. have been under heavy criticism for lately is the very addictive nature of these devices.

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