Capturing people’s attention is the foundation of all advertising. But what is able to grab a person’s attention? Today, we are turning to technology to find the answer. Algorithms are being used to track every click a person makes. They study what appeals to the person in order to better predict what they might click on in the future. There is no question about it – artificial intelligence and big data are changing our understanding of attention.
How do you measure success?
If you're like a lot of companies, you focus on the moment when a prospective customer converts to a customer by clicking on the "buy button."
And while that might provide some insight into your short-term success prospects, it probably isn't going to tell you much about whether or not you are positioned for long-term, sustainable success.
Maybe you've noticed that consumers have grown impatient, almost to a fault. As a marketer, it can help enormously to know what they're so impatient to find while they work their cell phones into a frenzy.
The dominant search engine in the world, Google, shares some consumer data insights that can help marketers refine their offerings so that “hurry up” consumers can find what they're looking for the second they demand it.
In a quiet, reflective moment – obviously, out of the workplace – it behooves you to ask yourself the source of your focus problem. The beauty of this
When YouTube launched bumper ads in April 2016, they were touted as “little haikus of video ads” – 6-second ads that users could not skip even if they wanted to.
As a marketer with more ways to spend your ad money than you can shake bills featuring the mug of Benjamin Franklin, you may have been tempted to skip bumper ads, too.
Sometimes, marketers can find great value in listening to the views of their peers, especially if they come across experiences that mirror their own. This was the simple, “come to the table” intent of Hubspot as it asked leading marketers about the virtues of Facebook, Instagram, YouTube and Snapchat. Hubspot was particularly interested in probing which platform marketers prefer for live engagement.
We live in a world where timing is everything. You brush your teeth at a certain time, leave the house to get to work at a certain time and have a schedule of after-work activities you must adhere to. When it comes to marketing your business, this concept is no different. While it may seem like publishing social media posts whenever you create them is enough to drive eyes your way, the fact of the matter is there are certain times of day when your posts will receive optimal attention.
Determining your optimal video length is one of the first and most important steps advertisers and businesses need to negotiate during the video planning and production stages. Video length will determine the informational scope of the included content and will narrow down an appropriate storyline and video focus. You can't, for example, run a truly informative and engaging how-to product video in a
If you're on the sensitive side, you might consider it a verbal spanking – and one that stings.
But the people at Hubspot have marketers' best interests at heart and want them to catch up with social media trends (the assumption being that marketers have fallen behind the curve). It may help to keep Hubspot's agenda in mind as the industry leader admonishes: