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How to Protect Yourself On Social Media (In Light of the Facebook Data Breach)

8:48 AM June 07, 2018
How to Protect Yourself On Social Media (In Light of the Facebook Data Breach)

Social media is a prominent part of society today, but the personal information you share may put you at risk for identity theft, fraud and other incidents. Reuters reported that up to 87 million Facebook users may have had their information exposed to a firm called Cambridge Analytica. The breach has users worried about what may happen to their personal information if it lands in the wrong hands. Whether or not you are affected by this data breach, be aware of any information you share online, especially if it is sensitive in nature.

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5 Essential Financial Marketing Ideas, Tips & Strategies

4:36 PM May 25, 2018
5 Essential Financial Marketing Ideas, Tips & Strategies

As a financial consultant, you have very specific marketing needs. The stakes are higher because you're dealing with people's money and financial security, and before they trust you with these commodities, they must consider you to be honest, credible and an expert in your field.

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What Is Customer Experience and Why Is It Important?

12:08 PM May 18, 2018
What Is Customer Experience and Why Is It Important?

Customer experience refers to the impression a customer receives after engaging with your company. Whether positive or negative, these experiences significantly impact how customers feel about your product and your brand. Here is an overview of customer experience and how you can use it to benefit your company.

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5 Ways to Qualify Leads in 2018

11:11 AM May 07, 2018
5 Ways to Qualify Leads in 2018

Is your sales team wasting time on leads that are still getting cold feet on making a purchase? Rather than spending resources on these leads, marketing and sales teams should work to better qualify leads so they are confident their prospects are on the path to making a purchase. Here are five ways to qualify leads.

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The Importance of the Mobile Experience

9:40 AM April 25, 2018
The Importance of the Mobile Experience

How long are you expecting your customers to wait for your mobile website to load – 5 seconds? 10? Or is 15.3 seconds, which is the amount of time it takes for most mobile websites to load? That's a long time in a society that has come to value instant gratification above almost all else.

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How the Travel Industry Is Using New Technology to Deliver to Customers

1:15 PM April 16, 2018
How the Travel Industry Is Using New Technology to Deliver to Customers
Let ADTACK Help You Set Up Strategic Marketing Campaigns

The travel industry has long been an early adopter of digital technology, having helped travelers find and book trips online as soon as it was possible to do so. Technology has changed dramatically since the first days of online booking, though, and travel companies must continue to incorporate new advancements into their marketing strategies if they want to remain competitive within the industry – the latest being machine learning and artificial intelligence.

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Digital Advertising for Retail: The Millennials Are Buying

10:00 AM February 23, 2018
Digital Advertising for Retail: The Millennials Are Buying

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No matter how common or convenient it is to complain about them, Millennials are vital to the success of almost every retailer. The Millennial Generation now spends a collective $600 billion a year and are the largest living generation. The digital natives are now in their high spending years between 18-35 and if retailers want to connect, they must increase their digital investments.

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Inbound Marketing for Retail and Manufacturing

9:49 AM February 21, 2018
Inbound Marketing for Retail and Manufacturing

 

Inbound Marketing Methodology

The Retail and Manufacturing Industries are at a crossroads. Traditional retail and malls are failing across the country – and the globe. If retailers have any hope to survive the coming years as the market evolves, they must change as well.

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Is Marketing Automation Worth It Without Content? 

1:29 PM January 26, 2018
Is Marketing Automation Worth It Without Content? 

New Content on Laptop Screen. E-commerce Concept.More and more marketers are being lured by the value offered by Marketing Automation Platforms. No Manual Processes! Traffic! Leads! Conversions! We here at ADTACK are a certified HubSpot partner and speak highly of it as a deeply powerful tool.

But once marketing technology of any kind is in place, many companies struggle to realize the return on their investment. Is it the platform’s fault? Or could it be ours as marketers?

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SEO in 2018: What Your Company Needs to Know

9:28 AM January 12, 2018
SEO in 2018: What Your Company Needs to Know
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The stability and growth of any company relies on the ability of customers to find and purchase goods and services. Your customers’ ability to quickly and simply find those services and to learn about your company has never been more important. Understanding Search Engine Optimization (SEO) and how it is evolving is critical to succeed in today’s marketplace.

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