Statistics estimate that 75.3 percent of U.S. businesses will use Instagram, one of the most popular social media platforms, in the year 2020. Approximately 87.1 percent of businesses will use Facebook. 

A big goal of your home services marketing strategy always involves highlighting what you offer that your competitors can't match. Of course, superior services and that level of value always come with a price, and you may find yourself in a situation where yours is a bit higher than others. Therefore, before you advertise your exact pricing on your company's website, there are a number of critical things you'll want to consider.

One of the major things a lot of marine and boating businesses on the west coast in particular might not realize is there are actually a lot more people in their target demographics than they might think. The issue is far too many of these organizations build their marine business marketing strategy to reach people in the states the actually make up the coast – meaning California, Oregon and Washington. However, there are more opportunities out there than that – and with a slight adjustment to your current approach, you can put yourself in an excellent position to take advantage of every single one of them.

Thanks in large part to the uncertainty that the COVID-19 pandemic has brought with it, marketers are looking for any opportunity to save money and maintain an effective marketing strategy at the same time. That's why we believe this is an important opportunity to pare down your toolkit to the bare essentials, leveraging the best digital marketing tools that offer the highest return on your investment. Not only will this allow you to reinforce the digital marketing best practices that have gotten you so far in the first place, but it's also a great way to create a rock solid foundation you can continue to build upon long after COVID-19 has finally left us behind. 

The COVID-19 global pandemic is one of the defining events of 2020, and it will have implications that last well into the new decade. Today, the number of people who can safely gather in a single place has been reduced from the thousands to hundreds and now tens. Public places like shopping malls, bars, restaurants, movie theaters, and gyms across cities are shutting down. Meanwhile, office workers have also come to terms with the reality of working remotely full-time.  

For a smooth and effective sales process, lead generation is only half of the battle. The most important thing to know is how to identify qualified online leads and budget your time appropriately to focus on the lead that meets your specific criteria.

One of the most important things to understand about your content marketing strategy is that in the end, every decision you make needs to be one executed with a specific goal in mind.

"You use the in-store sales you already have, of course."

Thanks to the ongoing global pandemic, organizations of all shapes and sizes have had to seriously rethink their marketing efforts as they attempt to navigate this "new normal". As a result, the need for a forward-thinking, reliable COVID-19 digital marketing strategy has essentially become a universal need for all businesses in a short amount of time.

Internet traffic is continuing to increase, and it's smart for businesses to market to this growing online audience. People are increasingly using the internet to socialize, research potential purchases, shop and conduct their business. You can reach these internet users with digital marketing.

The economic upheaval caused by the COVID-19 pandemic has hit many businesses hard. In an effort to stay afloat, the first reaction of many is to put a hold on things, like spending and digital campaigns. But maintaining an online presence can bring a lot of benefits, including revenue, to keep you financially stable. Your marketing strategy during COVID-19 won’t necessarily look exactly like the one you developed pre-pandemic, but it’s important to keep your business top-of-mind with your customers.