SEO or Search Engine Optimization is one of the most important factors that your website can rely on. When you are creating or maintaining your website you need to make sure that you are following all of the best practices recommended by Google and other search engines.

With ever-changing best practices, it is important to stay up to date on what works and what doesn’t. When optimizing your website, it is important to use caution as some previously used techniques now have the ability to get you severely penalized.

[Updated May 21, 2019]

For any business to survive it must continue to innovate and grow year over year. Following trends and keeping up with new technologies are just some of the ways to gain and keep customers. Because of this, lead generation should be the number one priority of businesses, regardless of the industry.

SO, you're trying to pass the Hubspot Certifications.

We've been there. These tests are difficult to pass the first time. However, we do have 5 important tips for you to make it easier!

Unfortunately, no matter what industry you work in, it’s impossible to make everyone happy. With today’s technology however, it’s easier to have a small situation blown out of proportion and plastered all over social media sites.

No business is immune from negative reviews. It’s frustrating, yes, but how you respond to them can make a big difference in how other customers – and potential customers – perceive your company.

Sometimes, even the simple act of reading and responding to a negative review can change a customer’s “I’m never coming back here!” to a lifelong customer. While rare, with the right response, anything is possible.

[Updated May 2019]

The HubSpot Academy is comprised of 12 separate certification courses, each designed to specifically elevate your inbound marketing strategy to help grow your business.

Technology has become an ever-present aspect of our lives. From smartphones to smart TVs, such gadgets are almost never more than a few inches from our grasp. While this proliferation of technology has a lot of benefits, there are some major drawbacks. One aspect big tech corporations like Apple Inc. have been under heavy criticism for lately is the very addictive nature of these devices.

The marketing funnel refers to the multi-step process of converting your leads into sales. Prospective customers go through the following stages before they become paying customers:

If you want to reach more customers and boost your interactions with your existing customers, your social media accounts are an invaluable resource. With social media constantly evolving, you need to know what to expect this year. Here are a few social media trends to watch as 2019 progresses:

If you want to boost your company's sales, predict your customers' behaviors, optimize scheduling, and increase the functionality of your operations, adding machine learning to your business can help you accomplish all these things and more. Here’s everything you need to know about machine learning and how it can benefit your company: