To post or not to post. That is the question – at least when it comes to your Instagram account. 

A targeted marketing campaign focuses on those who are most likely to use your product or service. Though you can target your campaign based on demographics, another detail to consider is whether your marketing efforts should appeal to households or individual members of the household. Targeting the right audience is a simple way to boost your sales and promote awareness of your brand. 

For small businesses, your website may be one of the most important ways to keep up with the competition, both big and small. However, for it to be effective, there are several elements that cannot be overlooked. Whether you're starting your site from scratch or just want to be sure your current site is up to par, check out the below list of essentials for your small business website.

If you want to create a new website or revamp your existing site, one detail to consider is how much content you should place on your site's homepage. The answer varies based on a few different factors. Some homepages benefit from longer copy, while others thrive with a short copy design. Here are some of the details to help you determine your homepage copy:

With so many types of digital media readily available on the internet, it is important to produce content that instantly grabs the attention of prospective customers. To ensure your content is captivating enough to immediately attract your audience, follow these guidelines:

You already know the way people consume their content has changed. Instead of CDs or iPods, people are listening to their favorite music through streaming services like Spotify and Pandora. Instead of renting movies or sticking to standard channels, people are using streaming services like Netflix, Hulu and Amazon Prime. In short, more and more people are utilizing streaming services, and thus, that is where you as a business want to be. This is especially important because advertising on streaming services is more sophisticated and more likely to ensure you hit your target market, particularly when you compare with how traditional advertising works.

When you visit a website, you may see a pop-up with information concerning the use of cookies (information generated and saved by the page). This pop-up is known as a cookie consent notice. It informs visitors what information the page gathers and briefly explains how this data is used. Users can then consent to or refuse the site's use of cookies. 

One of the first things many travelers do when planning a trip is pull out their smartphones. The smartphone now serves as an invaluable device for practically every stage of a vacation, from the early planning phases to the trip itself.

The internet has made shopping easier than ever, and up to 84 percent of Americans are shopping for something at any given time. The widespread use of Wi-Fi and smartphones has given both consumers and marketers more opportunities to get what they want, but shopping across multiple categories of products can be overwhelming. Effectively using marketing tools like SEO for online shopping is vital to make the research process and shopping experience as easy as possible.

Instagram stories have quickly grown in popularity since the feature was first introduced in August 2017. Despite its popularity, many companies dismiss this feature due to the fact that content expires 24 hours after it is shared. But, while its duration may be short, the impact of Instagram stories on your social media marketing can be tremendous. Here are four ways you can make your company’s Instagram stories stand out from the rest: