With an estimated 2 billion people on social media, it has become a necessary part of online marketing. However, simply creating a few profiles isn't enough to propel your brand onto the social scene.

Building strong relationships with your followers, like any real life relationship, takes work, dedication, and commitment. However, if you're like many busy professionals, making and maintaining a great social media presence can seem overwhelming for dozens of reasons.

SEO is constantly changing and it can be difficult to keep up with. Originally, keyword stuffing and massive amounts of inbounds links—even those that were unrelated—did the trick of getting a website ranked.

Today, and in the foreseeable future, the best way to optimize will be through creating top-notch content. With Google Rankbrain and other updates, content that is relevant seems to be king, rather than keyword focused.

Don’t get lost in the crowd. There’s a few guidelines to help make sure that your site pops up for the searches you want.

You’ve set aside time daily to post, interact and engage on social media. You know where to find all the files and you know the message you want to convey.

Now you can spare yourself valuable time by consulting our cheat sheet below, compiled with the help of Hubspot's blog post. All data is given in width by height unless otherwise stated.

Nowadays, businesses in the tours, attractions and tourism industry deal with competition from not only local competition but also companies located around the world.

With social media’s ever expanding reach, your tourism business has 2 choices.

As one of the most powerful marketing tools available, when used as part of your overall content marketing strategy,  white papers can yield a number of successful outcomes.

A good white paper can help to generate leads for your business by enticing visitors to download valuable information with just a hint of persuasion, but a great white paper can also help strengthen brand image, highlight your level of expertise, expand your mailing list, and improve your social media presence.

The question is, how do you take your white paper from good to great? Here’s our surgical breakdown.

Social media has become the focal point of society. Everyone from high schoolers just getting their first accounts to the leader of our country seems to be plugged in, sharing, and talking online.

It is the truth of marketing and sales that a business is expected to have an online presence. Unfortunately, not all companies have the time to dedicate to creating and cultivating an online presence. For the most part, social media operates as an afterthought.

Perhaps your company has decided to take a look at their social media and digital presence. The results haven’t been great unfortunately. There is good news for you though; all hope is not lost.   

There’s no profound mystery in the process of improving your social media content.

A company's marketing campaign should be attracting as many customers as possible. However, it is nearly impossible for marketers to reach and engage everyone.

Marketers must launch targeted campaigns designed to interact with potential customers. Using the array of marketing tools available to show people how a company's products can solve their needs can position the company as an expert in their field.  

But when and how should this be done? That is where buyer personas will come in.

As one of the largest social media platforms in the world, LinkedIn often loses out to Facebook, YouTube, and Twitter in search engine optimization publications by all but the most professional social media agencies.

Unlike the other popular social outlets, LinkedIn has managed to maintain a decidedly professional bearing, where the businessperson can expect to find targeted connections.

As a business owner, it can be intimidating to see all of the successful campaigns already going from your major competitors. It can also be tempting to copy them and try to capture lightning in a bottle twice. Unfortunately, this can often be a losing proposition for businesses when developing a strategy.

SEO or Search Engine Optimization is one of the most important factors that your website can rely on. When you are creating or maintaining your website you need to make sure that you are following all of the best practices recommended by Google and other search engines.

With ever-changing best practices, it is important to stay up to date on what works and what doesn’t. When optimizing your website, it is important to use caution as some previously used techniques now have the ability to get you severely penalized.