Viewers have a seemingly endless array of streaming services and viewing platforms to choose from these days. In fact, a whopping 27% of people between the ages of 18 and 49 either don't subscribe to cable TV or have canceled their subscriptions over the last 2 years. 

Customers are increasingly dependent on their smart devices to assist them with the buying process. They use their phones to research prospective options and obtain as much information as possible about their alternatives. Consumer reliance on smart devices doesn't end when customers stop by a brick-and-mortar store; in fact, a surprising number of search queries take place when customers are in-store. 

Digital marketing is becoming increasingly compulsory for businesses in the Tourism industry that are looking to appeal to the tech-savvy generation in this digital era. Most consumers do online research before settling on products to buy. In fact, statistics show that 95% of travelers prefer going online in search of travel destinations. 

Having a solid digital marketing strategy will not only boost your brand awareness and visibility, but will also grow your website’s traffic and, ultimately, revenue. To realize success with digital marketing, below are four key practices you should embrace.

To achieve your advertising goals, you need to ensure that your digital ads are appealing to your audience and add value to their interaction with your page. Here are the best practices for your digital ads to ensure that you impress your ad users and increase click-throughs and conversions.

Towards the end of the year, the world changes a little bit. Things get a little softer, jollier and the sales start. From Thanksgiving to New Years, there’s promotions and deals and your business wants to capitalize on the search traffic that the seasons generate, otherwise known as seasonal SEO.

Seasonal SEO is the optimization of seasonal keywords in order to generate more leads and visibility in search engine results during certain times of the year.

Every business has peak seasons during the year when their products are more popular than usual. Whether it's during holidays or any other occasion, your marketing plan may need to change to make the most out of increased traffic.

With seasonal SEO, when harnessed correctly, can be profitable for your business. Things you should consider when implementing these techniques include:

As a tourist, part of your excitement comes from exploring the area, learning about the culture, and experiencing new adventures.

As a local tour guide, you know that you need to utilize social media as a necessary tool. Marketing your business using every means possible is vital and in turn, will help increase your guided tours and attractions business.

With an estimated 2 billion people on social media, it has become a necessary part of online marketing. However, simply creating a few profiles isn't enough to propel your brand onto the social scene.

Building strong relationships with your followers, like any real life relationship, takes work, dedication, and commitment. However, if you're like many busy professionals, making and maintaining a great social media presence can seem overwhelming for dozens of reasons.

SEO is constantly changing and it can be difficult to keep up with. Originally, keyword stuffing and massive amounts of inbounds links—even those that were unrelated—did the trick of getting a website ranked.

Today, and in the foreseeable future, the best way to optimize will be through creating top-notch content. With Google Rankbrain and other updates, content that is relevant seems to be king, rather than keyword focused.

Don’t get lost in the crowd. There’s a few guidelines to help make sure that your site pops up for the searches you want.

You’ve set aside time daily to post, interact and engage on social media. You know where to find all the files and you know the message you want to convey.

Now you can spare yourself valuable time by consulting our cheat sheet below, compiled with the help of Hubspot's blog post. All data is given in width by height unless otherwise stated.

Nowadays, businesses in the tours, attractions and tourism industry deal with competition from not only local competition but also companies located around the world.

With social media’s ever expanding reach, your tourism business has 2 choices.