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One of the first things many travelers do when planning a trip is pull out their smartphones. The smartphone now serves as an invaluable device for practically every stage of a vacation, from the early planning phases to the trip itself.

The internet has made shopping easier than ever, and up to 84 percent of Americans are shopping for something at any given time. The widespread use of Wi-Fi and smartphones has given both consumers and marketers more opportunities to get what they want, but shopping across multiple categories of products can be overwhelming. Effectively using marketing tools like SEO for online shopping is vital to make the research process and shopping experience as easy as possible.

Instagram stories have quickly grown in popularity since the feature was first introduced in August 2017. Despite its popularity, many companies dismiss this feature due to the fact that content expires 24 hours after it is shared. But, while its duration may be short, the impact of Instagram stories on your social media marketing can be tremendous. Here are four ways you can make your company’s Instagram stories stand out from the rest:

Nailing down the definition of branding can seem tough, but once you start applying the concepts of branding to your products and assets, it becomes clearer to see. In a nutshell, branding is how you help consumers identify your company, your products and your services as distinct from your competition. It is how you convey everything you want people to know about your company in an instant.

In today's society, it takes time, effort, and ingenuity to expand your tour-based business. Instead of depending on traditional marketing strategies, check out the following alternative solutions to reach more customers and grow your company:

Personalized TV is an increasingly popular way for consumers to enjoy their favorite shows and movies. This innovative media form combines television with features of internet videos. Researchers expect it to revolutionize the TV viewing experience.

Video marketing used to be a primarily passive experience for potential customers. Once the audience viewed the video, there was no expectation of immediate action. However, research now indicates that prospective customers may prefer video marketing campaigns that incite them to act, be it by taking a poll or subscribing to a newsletter. If you are ready to implement a direct response video marketing campaign or need to make tweaks to an existing one, here are three things you can do to make your advertising as effective as possible:

More and more people are using their personal voice assistants to enhance their everyday lives. Personal voice assistants have proved they have more than novelty value, as users are now asking Alexa or Siri for assistance with products they wish to purchase or services they want to utilize. Prepare your pay-per-click (PPC) campaign for voice optimization by following these three steps.

It is no secret that voice assistants, like Alexa and Siri, have revolutionized how we use our phones and smart devices. However, they can also transform the model companies use to market their goods and services to prospective customers. Voice assistants are capable of everyday tasks you can use to market your product and expand your digital advertising campaign.