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Put On Your Shin Guards to Produce Fast-Paced Bumper Ads

When YouTube YouTube.pnglaunched bumper ads in April 2016, they were touted as “little haikus of video ads” – 6-second ads that users could not skip even if they wanted to.

As a marketer with more ways to spend your ad money than you can shake bills featuring the mug of Benjamin Franklin, you may have been tempted to skip bumper ads, too.

In retrospect, you ought to be commended for your restraint, for this tack may have been the smartest move of all. Like many new advertising mediums, bumper ads burst onto the scene, noisily clamored for viewers' attention and dominated “ad talk” among marketers who were eager to capitalize on the hype. Now that the fuss is quieting down, some “best practices” have emerged (and will continue to evolve). But shin guards will help you keep pace with these bite-sized ads, which are specifically designed with on-the-go mobile users in mind:

If your creative juices are stirring, take your momentum around the bend by reaching out to the marketing experts at ADTACK. Download our “Defining: Digital Marketing Guide” to get you started. Then call us at 702-270-8772 for a consultation so we can help you conceive, develop and execute a bumper ad campaign – with shin guards or without them.

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