We've all heard the phrase, "There's an app for that." Why is it so popular? Well, because it's true.
These days, there really is an app for virtually everything and if your company isn't capitalizing on the possibilities at your consumers' fingertips, you're probably missing out on big profits, especially during this holiday season.
Thanks to a little help from ThinkwithGoogle.com, we've compiled some insightful tips and strategies to help boost your holiday season app marketing efforts.
Grab consumers' attention
Sounds easy, right? Well, with so many apps vying for consumers' attention these days, you have to know your market, understand how your audience thinks and find ways to stand out above the other guys.
Around 50% of apps are reportedly discovered as customers are browsing their app stores. Amidst the millions of possibilities, here are some things that can make you stand out against this vast competition:
- A unique icon. In many respects, mobile marketing is no different from other branding methods. A unique, identifiable icon will make it easy for consumers to find you in their marketplaces. In cyber real estate, a great icon can mean all the differences when it comes to brand recognition.
- Exemplify your attributes. Screenshots and videos are imperative tools that help users understand the benefits your app can add to their lives.
- Employ universal app campaigns. You need to speak to the masses, which means you must be easy to find by iOS and Android users alike.
Utilize consumer insights
With app marketing, you need to have an intimate understanding about what your consumers want, need, enjoy and are trying to achieve. These elements hold the keys to unlocking great mysteries to make your app efforts successful.
Naturally, this data will vary by industry, time of year and economic influences, so it's important to stay on top of the things affecting your customers.
Make your app the one-spot shop for consumers
Since 53% of smartphone users prefer to access their accounts and loyalty information by way of an app rather than logging onto the website itself, it only makes sense for your company to embrace this holiday season by ensuring your app's e-commerce is as user-friendly and convenient as possible.
By optimizing in-app engagement, you will be able to captivate users and build upon data that can help you keep this momentum going after the holiday decorations are back in the attic.
An app isn't going to mean anything if it doesn't fulfill your customers' ever-increasing expectations. By analyzing the data and defining metrics that can propel your app marketing into a prosperous 2017, you can truly set yourself up for a fruitful new year.
If data, analytics and marketing metrics sound overwhelming, don't worry! We've got you covered. Request a free consultation from our ADTACK team by calling 702-270-8772 today!