The economic upheaval caused by the COVID-19 pandemic has hit many businesses hard. In an effort to stay afloat, the first reaction of many is to put a hold on things, like spending and digital campaigns. But maintaining an online presence can bring a lot of benefits, including revenue, to keep you financially stable. Your marketing strategy during COVID-19 won’t necessarily look exactly like the one you developed pre-pandemic, but it’s important to keep your business top-of-mind with your customers.
Developing a New Marketing Strategy During COVID-19
Consumers are shopping online for everything from household goods to food and telemedicine. An online presence gives you the opportunity to engage customers, keep staff employed and bring in revenue even if you can’t open your doors for business. While businesses that already had a solid online presence may have an advantage out of the gate, upping your online game now will help you adjust to the new marketplace and strengthen your chance of future success.
Create Targeted Content to Attract New Customers When people start searching the web for the products or services you offer, your well-written, targeted content is what gets you ranked so they can click through to your website. Staying on top of recent and relevant search trends can help you create the useful content people are looking for. Think about how people might relate what you offer to the pandemic and lockdown. For example, keywords like “baking bread”, “buying stocks” and “home workout equipment” have all seen a sharp increase in the past few months.
Help Customers Plan a Future No one knows exactly when, but the health crisis will end. Use your content to help people think about and plan for the future. Not only will you give them positive things to look forward to, you’ll build trust by showing them you care about what they’re going through. The goal here is to maintain strong relationships with your existing customers and drive future sales by attracting new ones.
Continue to Engage on Social Media If your business has temporarily closed, don’t abandon your social media efforts. These minor changes are all it takes to keep your audience engaged:
Help your customers find what they need, even if it doesn’t result in a sale for you, by supplying them with worthy alternatives. For example, food-related businesses can post one or two favorite recipes their customers can make at home. A fitness studio can share at-home workout videos made by its personal trainers.
Share articles you think your customers will find interesting, including ones unrelated to your industry.
Post videos of how your business is coping with the lockdown and how its preparing to welcome customers back post-pandemic. Customers will appreciate that you’re dealing with similar problems and that your work doesn’t stop just because your business is closed.
The Online Future Is Here
ADTACK is a digital marketing agency that can help you create a marketing strategy during COVID-19 that keeps customers engaged in real life and digitally. To learn how, connect with us online today, or call us at 702-270-8772.