Google AdWords is one of the most effective methods of paid online advertising and as such is utilized by small, medium, and large organizations across the world. Google AdWords, when used effectively, can send out your business's information to a lot of people who are looking for products and services just like yours. So whether you are a solitary entrepreneur or run a mega e-commerce website, Goold AdWords can benefit you. Just consider the following key ways of how:
1. Google AdWords helps you get discovered. If you already follow our blog, then you know that being visible online takes a healthy amount of inbound marketing techniques. While regular, quality and relevant content is key to pushing your brand up in search engines, combining that with paid advertising can really boost the results to get you discovered. This is especially true if you're looking for quick results. That's because building content and attracting an audience for it takes time, whereas a few great targetted AdWords campaigns can immediately increase your brand's visibility.
2. Google AdWords reaches both local and global audiences. Clients often ask us if paid online advertising is really effective if all they really want is to boost their customer numbers locally. We say, absolutely. Google AdWords offers users a variety of targeting options, including local options. In fact, not only can you choose a desired target location, but you can also exclude areas where you don't want your advertising to run.
So if you want to attract county-only customers to your BBQ restaurant, no problem. Just set the right geo-targeting keywords and only the people in your area, a.k.a. the ones most likely to visit your local spot, will see the adverting. And if you want to take your product globally, maybe to bottle and sell that hit BBQ sauce made in-house, you can easily readjust your geotargeting settings on the next campaign.
3. Google AdWords allows you to enjoy fast and transparent results. Again, SEO and inbound marketing techniques are an inexpensive and effective long-term method for promoting a business and brand online. Yet, obtaining that top position in search engine results for desired keywords takes time and can be difficult if you have a ton of SEO competitors. This is especially true for small businesses who might not have the luxury to wait until those long-term results come in.
If you are a business owner or manager looking for quick results and a holistic strategy, then Google AdWords paired with SEO is a strong solution. You can instantly create keyword-centric campaigns with AdWords to get immediate traffic and then use later SEO content to build on that success and ensure long-term visibility.
Are you interested in learning more about the different advantages and benefits of Google AdWords, SEO, and inbound marketing? Subscribe to our blog for updates on best of marketing techniques. Or, for a free consultation on how to boost your online presence, contact us at ADTACK and get off the ground running today.