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The Rise of the Millennial Business Traveler

Millennial-aged employees are fast outpacing bigstock-Urban-business-man-talking-on--61967258.jpgevery other generation when it comes to traveling for business. While that fact alone shouldn't come as a surprise to anyone, the important facet travel companies and the like need to pay attention to is their vastly different buying and research habits. Particularly when it comes to how and when they use their devices to book their travel.

Corporate heads now recognize the benefits in allowing their employees greater flexibility and control in their business travel. Acknowledging employees' own use of their devices, from reaching deals online to booking their stays, is better for budgets and employee productivity and satisfaction -- a key asset in attracting greater talent and keeping turnover low.

So as these policies change, travel companies will need to appeal to the different characteristics that define millennial business travelers. The primary of which are technology, design and frugality.

Building business products and travel services and marketing those products and services to this new generation of business travelers is thus not an easy task. Despite demanding quality design with integrated technology, they also are always on the hunt for the best deal possible. And they know how to do those searches most effectively as they are a generation born into technology. 

For more detailed tips and tech tricks to attracting young business travelers and other millennials to your company, download our free Jumpstart Your Inbound Marketing guide, Here, we expand upon how you can use technology and design to create a better-looking website and advertising campaign that will grab attention and solicit greater sales. Enjoy greater visibility and marketing effectiveness today!

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