Google AdWords is a well-known service for advertising your business online with pay-per-click ads. But despite its familiarity, many people are scared to actually use them due to unfounded fears and misunderstandings. Knowing the truth about these common myths and misconceptions about AdWords can help you create a successful ad campaign for your company.
Myth #1: No one will click on my ad.
One of the most common concerns people have with Google AdWords is that no one will ever click on their ads anyways. In order to understand just how effective Google AdWords is, consider this – Google generates over $100 million in revenue daily from people clicking on ads. That amounts to more than 50 million clicks each and every day. This goes to show that without a doubt, people do click on AdWords. Plus, Google is always working hard to improve the service further by experimenting with factors such as an ad’s appearance in order to elicit higher click rates.
Myth #2: My competitors will click on my ads just to make my company pay.
Since your company pays every time someone clicks on your ad, many people worry their competition will repeatedly click on their ads just to cost them money. However, Google is constantly monitoring for click fraud or invalid clicks by tracking IP addresses, as well as several other click pattern factors. If you are concerned someone is committing click fraud with your ads, you can always contact Google. If the clicks are determined to be questionable, Google will refund your money.
Myth #3: Ads are too expensive.
People tend to assume advertising is inherently expensive and out of reach for their small business. Part of this fear is likely rooted in the pay-per-click structure. The variable of not knowing how many clicks your ad will receive creates fear of spending far more than you intended. Setting a budget with Google AdWords is incredibly easy. You get to set your daily budget and maximum bid, so you know what your costs will be. Plus, you can change it at any time in order to reflect your business’s current needs and goals.
There are the factors that go into setting up a campaign, let us help you with that. Contact ADTACK today at 702-270-8772 to request a consultation.