As one of the largest social media platforms in the world, LinkedIn often loses out to Facebook, YouTube, and Twitter in search engine optimization publications by all but the most professional social media agencies.
Unlike the other popular social outlets, LinkedIn has managed to maintain a decidedly professional bearing, where the businessperson can expect to find targeted connections.
LinkedIn started around 2003 and is widely used for professional networking social media platforms. The basis of LinkedIn is professional connections-networking for the modern era.
By putting out feelers correctly – which largely entails setting up a LinkedIn profile page the right way – clients, customers, referrals and more will gravitate towards the seeker.
As LinkedIn has evolved, the features of the website have as well. There are targeted groups, like alumni or common industries that you can be a part of, read articles posted by experts in their fields and share your perspectives and important information as well.
Does having a recommendation, either on your personal or business account matter?
Yes. And no.
For further explanation:
On your LinkedIn profile, depending on its privacy settings, your connections have the option of leaving you an endorsement or a recommendation for your skills and qualifications for various jobs.
You also have the option of requesting these from former and current coworkers and clients. These recommendations and endorsements can make your company look more appealing to potential future clients.
The biggest benefit to recommendations? The more you have, the higher you can rank in LinkedIn searches which means more eyes on your content and potential leads, depending on your industry.
Getting recommendations and endorsements are wonderful with a few exceptions. The exceptions:
Generic recommendations. “Bob was an awesome coworker and it was a pleasure to work with him.” This could have been copied and pasted from a template with your name inserted. If this sounds like a recommendation you’ve received, you may want to reconsider it appearing on your profile.
Misspelled or full of typos. “Tracy was fenominal I loved working with ehr.” If it hurts to read, you should definitely reconsider displaying it.
Setting up an Incredible LinkedIn Profile
As previously mentioned, LikedIn can do so much for a prospective client because of how targeted the platform is.
As such, a profile takes on even more importance than in other social media networks. After a few lines detailing a short biography, the rest of the space should be devoted to your company and your place as a thought leader. Things to include:
Introduction to your knowledge base – this should include links to relevant blog posts, conferences attended, new services provided, product launches and more.
Relevant groups. Joining relevant groups can raise a profile, as other members peruse categories and make recommendations for position openings they might have seen elsewhere.
Recommendations. As you interact with clients and fellow group members, you should be able to request and provide recommendations, which are essentially reviews for LinkedIn.
A professional picture. it’s human nature for visitors to pay more attention when there’s a face attached to a business’s page. Make sure that it is high quality and that it fits within the display parameters.
Keywords and explanations of your industry's jargon. This step can also help you appear in searches on LinkedIn more easily as well as establishing you as an expert in your field. You may even have enough credence to make it to the daily roundup that LinkedIn provides on their Twitter account.
Curious about how your LinkedIn profile stacks up? Contact ADTACK today, either through our convenient online form, or by calling us at 702-270-8772.